3 B2B Marketing Features on LinkedIn

The business to business brand marketing strategy is rising in popularity across social media platforms. Even though most platforms can be used for successful B2B marketing, LinkedIn is the best social media platform to use. Not only is LinkedIn geared toward all businesses and professionals in every industry, but it also provides networking – a vital marketing strategy.

LinkedIn is similar to using Facebook for marketing, but instead of talking about the latest celebrity gone crazy, LinkedIn content discusses the dangerous importance society places on celebrity idols. LinkedIn is a sleeker operation of the professional business, giving users more marketing and networking opportunities than other social media outlets.

Every business who has a B2B marketing strategy needs to use LinkedIn to be successful. There are many features on the social media site that build brand awareness and assist with content marketing, including company pages, profiles, and groups.

Company Pages

microsoft company page

Starting a company page on LinkedIn is the best way to get your brand out on the market. A company page allows you to share job opportunities about your company and talk about the behind the scenes operations going on. Talking about your company on the page will allow other businesses to see what goes on behind the B2C marketing and trust your brand more. It also gives potential employees interest and knowledge about your company.

LinkedIn is the perfect place to post self-centered information on the company, such as product releases and press releases, which should not be on a company blog. Users can follow your page to get updates on the company, and any employees on the website will automatically follow the content.

Profiles

profile linkedin

Employees who work for your company should be on LinkedIn with profiles. Their pages should be professional and positively reflect the company. The employees are one of the most important factors in the image of a brand and they will help raise awareness of it thanks to the vast networking capabilities of the website. Make sure all employees are linked to the company page correctly so the correct name and logo appear on their profile. This is key to the brand.

Groups

linkedin groups

Groups is a section of LinkedIn that acts like a discussion forum on the internet. Yet groups are not informal and full of attacks like internet forums are. Instead, they are similar to breakout session at a conference. Groups can only be joined by profiles, not company pages, so owners and managers need to set up their own profile in order to participate.

Once you have a personal profile set up, find groups that relate to your business. For example, if you sell clothes on a retail website, join groups about retail marketing or eCommerce schemes. There will be hundreds of groups to choose from, so join groups with more members and posts each month.

Are there any other essential LinkedIn marketing features I missed? Let me know in comments or on Twitter @HS_Writing!

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