Blogs are an important part of today’s business marketing scheme. They are a great way to help your business stay current, communicate with customers, and increase your SEO rankings. There are many blog hosting platforms to help you make your blog, but it can be difficult deciding which one is best for you.
Normal websites have a few pages which only allow a limited number of indexed searches. Every blog post you create, however, has its own URL. Therefore your blog can be indexed as many times as you create blog posts. This increases your website’s visibility and makes you an authority in your market niche. Here are four of the most popular blog hosts, along with the pros and cons about each one, to help you make your decision.
- About: WordPress is a free blogging platform with costs to upgrade. WordPress.org costs $5 a month for hosting. It is also the most popular blogging platform with one of every six websites using it to host. WordPress offers a free publishing tools and content management systems for self-hosting. They have a huge library of tools for the casual and expert blogger, however it is recommended for professional bloggers and media companies that need a stable blog.
- Pros: WordPress is very flexible, allowing many different markets to use it to their advantage. It is over ten years old and have gone through multiple updates to perfect the platform. It has an open source developer community which provides users with hundreds of plug-ins. There is also a huge theme library for many customizable options.
- Cons: WordPress is difficult for beginners to understand. There are many courses online that offer help for those who have trouble. Full control of WordPress is only allowed when it is hosted on the user’s server, meaning overhead costs increase with hosting, domain, and CDN name. Customizing requires code knowledge.
- About: Blogger is a free platform owned by Google and is one of the oldest platforms that helped make blogging popular. It is also known as BlogSpot. It is best for causal bloggers and businesses who want a simple blog for internal uses.
- Pros: Blogger is highly stable because of its age. All issues and problems are eliminated. Making money from Blogger is easy with Google AdSense modules. It is very easy to set up and maintain and you cannot hurt your blog by messing with the code.
- Cons: Blogger does not let you customize the site when messing with backend code. It is difficult to get your own domain name. There are limited themes and design styles and there is not many plug-ins or community support.
- About: Tumblr is a free blog that is growing in popularity for business use, so much so that Yahoo! bought it in a billion dollar deal. Tumblr encourages users to share photos, infographics, videos, quotes, links, and more instead of complete content posts. This is best for casual bloggers who want something in between Twitter and WordPress and businesses who want to visually expand their content.
- Pros: Tumblr is easy to use; users choose the type of post, add specific content, and press Publish. The Control Panel makes it easy to manage multiple blogs. There is a huge variety of themes and a mobile-friendly interface that is constantly being updated for improvements. Posts can be published through SMS, email, or audio message.
- Cons: Tumblr’s design is highly visual, meaning it is not good for text posts. There is no comprehensive CDN, caching, or anti-virus plugging. The emphasis placed on sharing tends to devalue original content and text-based content.
- About: SquareSpace is a paid blogging platform that starts at $8 a month. It is made for professional bloggers, businesses, and media outlets. The best feature is the LayoutEngine technology which allows instant customization with a drag and drop interface.
- Pros: There is a huge range of beautiful themes on SquareSpace. Mobile apps are available for publishing. Blogs created on other platforms can be incorporated into SquareSpace. It is less susceptible to viruses and hacking.
- Cons: SquareSpace is expensive, especially for eCommerce businesses. There is not much flexibility because of a missing developer community. Users have to depend on SquareSpace for all features and designs. There is no way to modify the backend code.
Personally, I have this blog on WordPress and a wedding planning advice blog on Blogger. I think WordPress has more options for customization and it is a much sleeker, professional blog platform. However, I feel like Blogger has more tools for measuring analytics thanks to its integration with Google. My Tumblr is just for fun!
Which blog platform is your favorite and why? Let me know in comments or on Twitter @HS_Writing!