Pinterest has recently become the top social network advertising for eCommerce websites. The visual and instant bookmark aspect of Pinterest allows businesses to attract more customers and get more conversions. Setting up Pinterest for business will be a great way to show off your products and generate leads.
A study from Gigya shows that 41 percent of content from an eCommerce Pinterest is shared, as opposed to 37 percent of content from a Facebook eCommerce page. Pinterest is not only good for eCommerce sites, but for any business with a highly visual aspect, such as graphic designers. Since the invention of Pinterest, graphic designers have made “private” profiles that showcase their personal style and tastes for clients to see. There are many different tools offered by Pinterest that has allowed every kind of business to take advantage of the site for marketing.
- Rich Pins
Rich Pins is a tool that is useful both to Pinterest members and brands across the internet. At first, Rich Pins only supported product, recipe, and movie pins. They have recently expanded this tool to include more kinds of pins. In order to take advantage of Rich Pins, the content needs to have correct meta tagging and then you need to apply for a specific type of Rich Pin.Product pins are updated every day in order to show price fluctuations and availability, along with where customers can buy the product. Recipe pins include cook time, ingredients, and servings. Movie pins showcase content ratings and cast member information.
- Article Pins
For publishers, there is a tool that allows you to pin articles that have more description, visual appeal, and actionable content. Instead of a short, character-limited product description, publishers get to post an entire article preview with a click-through link. It makes it easier for members to find and save stories and it helps the publisher improve their traffic referrals thanks to the link. Businesses can apply for Article Pins the same way they applied to Rich Pins.
- Social Ads
Like Facebook’s sidebar ads and Twitter’s promoted Tweets, Pinterest offers promoted pins. Unlike other social media networks, however, Pinterest’s ads are relevant, tasteful, and transparent. There is no hidden motive with these pins, just extra promotion of great content. Their ads are only found in category feeds and search results, not on a private user’s Pinterest account.
- Price Updates
Mimicking the setup that eBay has, Pinterest has a price update feature where they receive a notification when a product they have pinned drops in price. This gives you free advertising and higher click through rates. Price updates are very valuable during peak discount times, such as the holiday season. This feature makes it more important to use Rich Pins for products.
- Web Analytics
At the end of 2012, Pinterest recognized the potential businesses had on their site and launched official business accounts. At the same time, they launched web analytics to give businesses insight about their followers’ behavior. Verified business Pinterest sites have the ability get data about how many people pinned from their website, how many have seen the pins from that brand, and how many people have visited their website from pins.
You need to take advantage of these tools in order to make the most out of your business Pinterest ROI. What are some other ways you can take advantage of Pinterest for marketing? Let me know in the comments or @HS_Writing.