Using Pinterest to Expand the Reach of Your Press Release

Pinterest is the third most popular social media network site in the world, making it hard to ignore when using business and social media. Many businesses do not realize the advantage Pinterest offers when releasing press releases online. Making a few adjustments to your press release to put on Pinterest can greatly expand the reach of the release.


Add an Infographic

Adding an infographic is an excellent way to represent the information that is discussed in the press release. An infographic should only be used if the content of the press release discusses many different facts or numbers. Do not try to create an infographic out of information that cannot be used for it.

Another tip is to not simply put the infographic in the press release, or embed in the email that is sent out. You need to separately upload the infographic on your Pinterest account, then link the infographic in the press release. You should also put a link to the press release on the infographic pin.

Add Images

Images need to be relevant to the press release and go deeper into the meaning of the release. It can be pictures of the product or people that are discussed in the press release, or it can be more abstract images. You will need to look beyond the information in the press release to find more opportunities to tell your story. Images need to be backed up with live links to further expand the reach of the release.

Create a Newsroom

A Pinterest board newsroom can mirror the website’s newsroom, or it can simply showcase the information in one press release, along with any other media assets used in your company’s news. A newsroom board can feature video news clips from the release, commentary and discussion about the release, or any other topics related. The newsroom can also feature blog posts about the release, pitches for the product or change in the business, and exclusive logos or headshots. Whatever is placed in the newsroom needs to be trademarked correctly and available for public use.

Create a Board for the Specific Press Release Topic

This is similar to the newsroom board, except the content is not time sensitive or directly related to the press release. It should revolve around images or other topics related to the news release. For example, if you are a wedding planner announcing a partnership with a local wedding dress shop, create a board full of different wedding dress styles for bridal inspiration.

Use the Same SEO in the Pin

Not only are SEO keywords imperative for anything you put on the internet, such as a press release, it is also important for Pinterest. If you use the same SEO keywords for your press release on your board, it can rank high in Google searches for at least two days after the release. On Pinterest, you can achieve higher and longer ranks using the same SEO as your press release. Make your pins optimized for the keywords by including a primary keyword as the title of your board. Put keywords in the description of your pins and add them as hashtags as well.

Use Pinterest for Free Market Research

Pinterest can help you get ideas for trendy releases and article topics. Use Pinterest to figure out what is being repinned and liked. Create a board on these popular topics and optimize it for searches. Then support it with trends and expert press releases that link back to your Pinterest board. This can generate new leads and improve the reach and click-through rates of your content.

Do you think there are other social media outlets that would do well expanding the reach of your press release? Let me know in the comments or on Twitter @HS_Writing!


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