Mobile phones are being used more and more. Projections predict that mobile phones will soon be used more than computers. Facebook is also the number one used social media site on mobile phones. It is important to consider mobile marketing advertising when implementing a Facebook marketing strategy.
Not only is Facebook the number one used social media site on mobile, it is also the second highest used app on mobile behind Google Maps. Half of the people in the United States use mobile phones and tablets instead of computers. This number is set to grow in the future as more options for on-the-go devices are released.
Facebook Mobile is a difficult app for businesses to use for advertising because it is so compact in its design. While advertising is impossible on Facebook, and the Facebook interface dictates what shows up first in a news feed, there are three things you can do to make your business relevant on Facebook mobile.
- Create Valuable Page Content
There is an interface called Story Bump which does not let Facebook users customize their news feed based on their preference. Instead, they assume what users what to see. Stories with lots of comments and feedback are placed at the top of the news feed. Overall, the news feed remains mostly chronological. Any page content that you publish needs to not only be valuable, but interesting in order to get more feedback.
Whenever you make new content or posts, include questions to ask. These questions can be phrased in a competitive or a controversial way in order to get more people to comment. They can also provide incentives, such as winning a free item if they like, comment, and share. You should also include calls to action to increase the amount of exposure your content, and therefore your page, receives.
- Post at the Right Time of Day
There is a certain time of day where posting on Facebook will receive the most attention. Posting during the traditional nine to five work day will not give your content many views. It is best to post six to midnight, and then to post Thursday through Sunday.
There is another way to decide which time of day is best for your business. Go to your Facebook Page’s Insight feature to see when your page gets the most views. This is found under the Posts tab listed under When Your Fans Are Online. Post according to what this says in order to get more participation and exposure for your content.
- Use Native Ads
Due to the complaints from businesses that said they could not advertise on mobile, Facebook is now implementing native ads that can be placed on mobile. The appearance will be more appealing than the traditional sidebar ads. This will increase clicks and lead generation.
It is important to understand how your Facebook page looks on mobile. Mobile will not show the entire feed, so you need to pin an important, interesting, or relevant content post that users will be able to see as soon as they access your page on mobile. The summary version of your page will also show pictures other people have taken at your location. Make sure to tag the business location since you are not posting these photos.
Encourage visitors to your store to check in on Facebook. Since they are in your store, this is often done on their mobile phones. Check in is a great way to simulate word of mouth marketing through the internet. Put a sign in your store reminding customers to check in, or offer an incentive, such as a free drink, if they check in.
Do you think the Facebook mobile platform is friendly for business marketing? Let me know in the comments or on Twitter @HS_Writing!