How to Incorporate Instagram into Your Social Media Marketing Plan – Part 1

On nearly every social media platform, photos are the most popular kind of content. This is why platforms, such as the Instagram app, that are centered on photos are becoming an important part of marketing plans.

There are millions of users on Instagram and more companies are starting Instagram campaigns to take advantage of this huge customer pool. Brands can get quick messages and photos to their audience in creative and engaging ways. There are a few things you can do to incorporate Instagram into your marketing plan.

Via Flickr Play Among Friends

Via Flickr Play Among Friends

Involve the Community

Start getting involved in the Instagram community by liking and commenting on other people’s photos, especially if they mention your brand in some way. You can also involve the community by creating contests where they take pictures with your product or brand, host scavenger hunts, or offer Instagram-exclusive promotions to get your brand more awareness.

Via Flickr by Robert Scoble

Via Flickr by Robert Scoble

Give a Behind the Scenes Look

This is a great way to give your brand authenticity. People love behind the scenes looks at what is going on. It makes your brand seem more human and involved in providing an excellent customer experience.

Employees should be following the brand and commenting on photos. You should also encourage them to submit their own photos at work and tag them on Instagram. This will help spread brand awareness and give your business a positive image since your employees like work and support the brand. Make sure there are certain rules about posting, but don’t be so restrictive that employees can’t be creative.

Via Flickr by ragesoss

Via Flickr by ragesoss

Get Creative with Your Photos

  • Use editing and enhancement tools, such as Picstitch, Photoshop Express, Picfx, Diptic, Lenslight, and Slow Shutter
  • Experiment with your photos to foster creativity
  • You don’t have to fill the whole box; 4:3 photos with white on the empty spaces will stand out in a feed while still looking good on Instagram’s layout
  • Text only photos can stand out, but should be used sparingly

Look for Part 2 released next Saturday! In the meantime, like this post and let me know what you think in the comments.


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