How LinkedIn Works for B2B Day and Night – Part 1

LinkedIn is the premier social media platform when it comes to social networking for business. Recently it is becoming more known for its B2B potential by increasing lead generation and qualification. Brands can offer small portions of content that support business objectives. What many businesses do not realize is that B2B operations work a little differently in the day and evening on LinkedIn.

Via Flick clasesdeperiodismo

Via Flick clasesdeperiodismo

LinkedIn is most used during the work and used less on the weekends. This is different from other major social media sites where most activity takes place on the weekend. LinkedIn is a business tool, therefore most stay connected during their week of work and enjoy their weekends off from professional networking.

Views spike on LinkedIn when people take their breaks or lunches at work. The time of day that LinkedIn sees the most use is between noon and three in the afternoon during the week. It is also used when people need information online and have to connect to people for business reasons. Since LinkedIn is often used as a job board, it sees the majority of its use during a work day.

People on LinkedIn have some varying demographics, including being:

  • 58.5% male
  • 41.5% female
  • 35.2% between the ages of 23 and 34
  • 35% between the ages of 35 and 54
  • Most users are college educated, middle to upper class, and have no kids
  • The most popular industries are technical and medical fields
  • The most popular job functions are an entrepreneur, sales, and administrative

In Part 2, we will cover how each aspect of B2B LinkedIn is used day and night. Look for its release next Monday! In the meantime, let me know when you usually use LinkedIn for B2B marketing in the comments or on Twitter @HS_Writing!


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