Pinterest is a unique and effective marketing opportunity for both B2B and B2C businesses. It is unique to use this social media as a business tool since the website is based on images that are essentially bookmarked for future reference. There are many Pinterest marketing tools that the website offers, but businesses should also use their own unique tactics for marketing.
Pinterest is made for the creative business or marketer. It is not for law firms or any other strict business. eCommerce sites benefit the most from using Pinterest, but any other creative market can see great results from Pinterest, such as graphic designers. As the website is made for creative types, there are certain boards you can set up to creatively market yourself on Pinterest.
Create a Custom Product Board
Feature either a new or popular product on its own board. Pin different images of the product along with information about specific features in each pin. Pin images from your blog, Facebook, Google+, or your retail website. Pins create a link back to the original content, therefore cross promoting your other channels.
Create a Featured Pinners Board
This is a good idea if you have a large following, or if you know people are frequently repining from your boards even if they do not follow you. Ask certain people if they want to pin to a group board. You can also pin their content to a Featured Pinners Board. Make sure you alert them that they are featured and consider setting up a partnership with them if they are as established or more established on Pinterest as you.
Create a Coupon Board
If you offer coupons daily or weekly, start pinning these coupons to a Coupon Board. It should include past and present coupons so that followers can see what kinds of deals and discounts you offer on a regular basis. This will help them decide to keep up with future offers. Consider creating special coupons just for your Pinterest followers.
Create a Local Content Board
Pinning or writing content that is about your local area makes you seem extremely authentic, allowing followers to respect and trust your brand. This can be events happening around the city, hot spots, or favorite things to do in the area.
What are some other ways to get creative with Pinterest? Let me know in the comments or on Twitter @HS_Writing!