Getting more Likes on your Facebook business page can provide your company with great exposure and other benefits. Communities that are developed when you learn how to promote your business on Facebook will help you increase brand awareness and ROI. There are many marketing strategies that can be used to gain more Facebook fans.
Create Engaging Content and Be Active About Posting It
Content needs to be authentic and varied. Do not be overly promotional or only post one kind of content. Post links to articles related to the industry, text about specials going on, informative videos, and images. Images are by far the most popular content to put on Facebook, but it should still be diversified.
Include a call to action at the end of every post on Facebook. Tell them to Like, Comment, and Share. Pose questions to your fans in order to increase their engagement. You need to post content at least twice a day every day. When to post varies depending on the fans of your business. A good starting rule of them is to post in the evening from six to midnight. This is the period of time most people are online. Thursday through Sunday are the best days to post as well.
Network with Other Companies in the Area
Facebook provides many tools on a business page that allow you to find and interact with other companies in your area and market niche. Using a Graph search can help you find these companies. You need to Like them through your business page by going to Edit Page and selecting Use Facebook as Your Page. After the pages have been Liked, you can comment on and share their posts on your page. The company will likely follow you back and engage on your page, increasing Facebook Likes for both of you.
Ask People to Like Your Page and Supply Like Buttons Everywhere
Invite all friends, family, employees, and business partners to Like your page right at the beginning. This will give you higher visibility and credibility. Tell your customers, prospects, and your community to Like your page as well. Promote your Facebook page on your website and any other social media outlet your business uses.
Add social plugins on all of your social media accounts to include a Like button. This is especially useful when maintaining a business blog. Adding a Like button to the sidebar and on every post will increase the likelihood that someone follows your page.
Give Out Coupons and Hold Contests Exclusively for Facebook
Hold a contest exclusively for Facebook fans. Tell them to like a post and share it in order to be entered in a contest with a prize from your business. Offer multiple entry opportunities when they get someone else to Like your Facebook page.
The same sort of idea goes for coupons. Offer coupons exclusive to your Facebook fans. They are doing a lot of your advertising work by Liking and sharing your page and posts, so let them have 15 percent off their total order, free shipping, or another discount. This will make them feel appreciated and allow them to become loyal to your brand, increasing the chance they will get their friends to Like your page.
Look at Analytics to Learn About Your Fans
Analytics are able to tell you how many people see your posts and when and why you get new followers. This helps you understand what your fans like to see, allowing you to adjust your content. Analytics will also be able to tell you which kind of content your fans like the best. If fans consistently Like, comment, and share videos more, then you should start posting more videos over other kinds of content.
Another thing analytics do is help you determine when to post your content. You can see the times of day and which days of the week your fans access your content and business page the most. From there, you can decide when to post content.
How important are getting Likes on your Facebook page as opposed to a following on other social media sites? Let me know in the comments or on Twitter @HS_Writing!