Instagram is a great platform that businesses can use to connect with their audience, thanks to its focus on visual content. When you learn how to market your business on Instagram, remember your content needs to focus on creative photos and short messages that the users love to see. If your business has the ability to create compelling visual content, then you should implement Instagram social media marketing in these first four ways.
Research the Community Before Posting
You know that Instagram users like visuals and short messages when on the platform. You also need to research what the current trends are in terms of photo style and hashtags. Make sure you look at what featured users are posting before creating content of your own. You need to make sure your content fits the current style trend on the platform.
Sync Your Social Media Accounts with Instagram
Let your Instagram photos be automatically shared to Facebook, Twitter, FourSquare, and Tumblr. This saves time trying to post your content on all of your social media sites, making your overall marketing plan a little bit easier. When your marketing campaign has a lot of rich, visual content, you need Tumblr to complement Instagram. FourSquare and Twitter will give you links to your content and enable you to add locations.
Reach a Wide Audience
Recently Instagram established itself as a web presence in addition to apps on Android and iPhone. Take advantage of this feature in order to reach a wider audience. It is a perfect way to give audiences a behind the scenes look at your business and tell the story of your company with photos. Add both fun and business images to create a promotional balance and make your brand seem more authentic.
Engage Guests at Events
Instagram is a great way to engage attendees of an event in your product or service. Create a hashtag about the event, allowing attendees to post about it and share photos from the event, increasing your brand’s online presence. Not only can the hashtag be used for Instagram, but it can also be used on Twitter to follow what is happening. At a conference, the hashtag is a great way to draw people to your booth. Post fun pictures of your booth to attract people as well.
Look for Part 2 of our Instagram marketing series next Saturday! In the meantime, which of these ways is your favorite to use Instagram for marketing? Let me know in the comments or on Twitter @HS_Writing!