Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.
- Target your audience. Based on what market niche you are writing about, figure out who the audience is and what they like to read. Infographics, storytelling videos, and fact collection are great methods of blogging that appeal to certain kinds of audiences. Having blogs that are different from text only will help you make your content more shareable.
- Create valuable content. A blog needs to have a central purpose. It could educate, entertain, or solve a problem. It needs to add value to internet conversations, meaning it cannot be a recycled idea. Always think of the reader when writing a blog, addressing issues, or challenging a universal experience your audience has. Keep the blog simple to make them more shareable.
- Write evergreen blog posts. Many businesses only write blogs that comment on the latest social, political, or business news in their market. While this is tempting, it does not stay relevant on the internet for long. How often do you want to read about how Hugh Grant picked up a prostitute and got caught? Not since the story broke in 1995. The same goes for one-hit-wonder news today. Evergreen blogs have information that is still relevant fifteen years from now. They can be re-read, re-commented, and re-shared indefinitely.
Learn three more ways to increase traffic to your blog next Sunday!