I have decided to change up my days and their topics a little bit. Thursdays are now about YouTube and Vine Video and Saturdays will now be on Instagram and Tumblr. Let’s put housekeeping away and focus on how you can use Tumblr for your business marketing!
Tumblr is a unique way to blog and offers many other marketing benefits over other social media platforms. It is a creative way to express your brand and can cause a new group of fun and loyal clients. Tumblr can also be a great way to improve your SEO ranks. This can be done many ways, including special Tumblr titles, URLs, and keywords.
Many businesses use Tumblr as a secondary blog that helps increase the brand’s SEO rankings. The links you put on Tumblr through photos, videos, and quotes can be optimized in order to direct traffic to a company’s website. There are three ways you can see improved SEO rankings.
Tumblr makes it easy to let you customize everything for better SEO rankings. Domain names are one of the things you can customize and integrate. This is important since search engines attribute priority to domain names. This procedure is simple and can be done when setting up an account.
Each post can also have its own custom URL. There is a set a custom URL option under the tag box that improves SEO results. HTML codes can be customized as well, even allowing you to post in the custom format. They are the most search friendly.
The alt and title attributes can be optimized so they have a better experience in search engine results. This requires some knowledge of HTML code in order to see those results. Keywords can be added to the post under the tags section. This ensures the blog will appear at the top of results that use those keywords, as long as you have done your research and chosen keywords that work.
Provide “Do Follow” Links in All Your Posts
Links that are added to your Tumblr posts are called do-follow links. They help you increase traffic to your website by sharing these links. Fill out your About section with interesting and inviting content, along with the link to your website. Add this symbol: [x] to the bottom of your posts and add a hyperlink to your website on the x. Most users will click the symbol, since it is known for getting more information not shown in the post.
Check out part two of how Tumblr improves SEO next Thursday! In the meantime, let me know what you think of Tumblr as a social media platform in the comments or on Twitter @HS_Writing!