Facebook marketing for business is an often talked about subject. While there are many great Facebook tips for business out there, it is hard to find discussion on what makes a post stand out from the others on a user’s news feed. There are certain things businesses can do to make their posts on Facebook more authentic and noticeable.
There are seven basic things you can do to make your posts engaging and memorable. The first three we talked about last Friday. Here are the remaining four things you can do to grab the attention of the quickly scrolling user and stand out in the virtual crowd.
- Shorten all links in posts. Many URLs you will share are long, causing people to not want to click on them. Use popular link shortening websites, such as Bitly and Tiny URL to shorten the link. Bitly will choose a name for the link while Tiny URL lets you add a custom end alias. Choose one that will grab reader attention and make them want to click on the link.
- Provide a call to action and hashtags. A call to action is when you write a post and put click here, learn more, read more, share this, or what do you think at the end of it. You are telling the user what you want them to do. This will increase user engagement and direct traffic how you want.
- Hold contests every few months. Contests are a great way to get user engaged since contests are fun! You could have users share a post in order to win one of your products or services. To make it more inventive, hold a caption contest where you post an interesting photo relevant to your market and ask people to caption it to win a prize.
- Find out what time of day is best to post. By looking at Facebook Analytics, you can find the best time of day to post in order to get more user response. For a few months, post three or four times a day at different hours, such as in the morning, at lunch time, in the afternoon, and in the late evening. Then look at your analytics to see what time of day users are engaging most often with your post.
You can also only post six in the evening to midnight when most people are home. Analytics show that, overall, people are on Facebook more Thursday through Sunday than they are Monday through Wednesday.
Don’t forget to check out the second part of the post that was released last Friday! In the meantime, what are your favorite Facebook posts to see from businesses? Let me know in the comments or on Twitter @HS_Writing!