The Stats Don’t Lie: Pinterest vs Facebook

I may be confusing you all. Last Friday I wrote a post about why you still need Facebook as part of your business’ social media marketing plan. I still wholeheartedly think you need your Facebook still, and Terri Lively’s comment sums up why perfectly:

terri tweet

However, Pinterest is quickly growing into a social media beast that businesses can no longer ignore. These stats prove why you might want to see if Pinterest fits into your marketing plan.

Pinterest Positives

Via meeleeo.com

Via meeleeo.com

Via meeleeo.com

Via meeleeo.com

Those on Pinterest are actively searching for products and solutions to make their lives easier. This makes Pinterest extremely profitable for B2C companies selling physical products. On Facebook, users are more like window shoppers, so your chance of selling products on Facebook is less.

On the other hand, Facebook users will take advantage of deals advertised on Facebook more than ones advertised on Pinterest. If you have a lot of coupons or special offers planned, Facebook is the place to advertise them.

Via meeleeo.com

Via meeleeo.com

Once Pinterest users see something they like on the platform, they become huge supporters of the brand and products. This is why Etsy shops do so well on Pinterest over Facebook. Users on Facebook need to see the product or business page multiple times and get friend recommendations before they decide to convert to customers.

The Only Pinterest Negative…

Via meeleeo.com

Via meeleeo.com

When Pinterest users are on the platform, they are actively engaged and have a high rate of conversion. However, users spend less time on Pinterest than they do on Facebook. This is why certain marketing posts will do better on Facebook because you have a higher rate of visibility.

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6 Ways to Get the Party Started on Twitter

Twitter can seem overwhelming at first, especially since almost everyone on Twitter has hundreds of followers and you have zero to start with. It is easy to get started on Twitter once you understand the basics of how to communicate effectively.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Make a Plan

You need to decide what your goal will be for your Twitter account. Once you have that purpose lined out, you can start to craft your Tweets the right way. Otherwise, you will be sending out random marketing Tweets that people will ignore or Tweets about what you had for lunch. You also need to figure out your target audience and craft your Tweets specifically for them.

Be Human

The first way to be human is to make your profile human. Make your profile picture one of your face, smiling. You should also choose a cover photo either related to your business or something that defines you as a person. Once your profile is human, make sure your Tweets sound human. You only have 140 characters, but make sure every single one matches your personality and the way you speak.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Stay Polite and Informed

Always respond to anyone who Tweets to you and share their content. Also, don’t be afraid to ask Twitter experts questions. Everyone needs advice from their fellow users now and then (even me!). Making continuous rookie mistakes on Twitter irritates some users, so it is better to learn from them. Reading what other people Tweet will help you figure out the language and format you need to use. Lastly, make sure your Tweets are about other people or things. Only 20% of your Tweets should be about yourself.

Follow Worthwhile Users

Don’t follow just anyone! Make sure you want to see the content of every user you follow. Start with influencers in your niche and other people you respect. Also follow people you know in real life. From there, Twitter will recommend other similar users to follow.

Tweet Valuable Content

Make sure every Tweet you send out is valuable. Share articles that provide new information or a twist on your industry. Valuable content also includes conversations with others on Twitter. They will find value in the time you took to respond to them.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Patience is a Virtue

It takes time to grow a following on Twitter and see more interaction and results. Take a deep breath, keep using Twitter correctly, and you will see how influential your Twitter can be.

How to Integrate Your Blog with Google+

I completely forgot to post anything yesterday. Yes, I am admitting it, because that is the first time I have skipped a day on my EVERYDAY social media marketing blog. While that is personally frustrating, I am going to make up with it in this post about how to integrate your blog with Google+. That’s two days of topics in one!

Google+ is becoming an essential platform for businesses who want to take advantage of social media marketing. Everything people do is indexed by Google, meaning what you do on Google Plus for business will help your brand’s search engine rankings. Integrating Google+ with your blog marketing will give your content, and your brand, more exposure.

Via Yuri Samoilov Photo

Via Yuri Samoilov Photo

When you hear social media, you think of Facebook, Twitter, and the other big networks. These come to mind because there are large and dedicated followings on these platforms. However, most consumers are directed to your business from a Google search. This is why your blog and your Google+ platforms need to be integrated. Choosing a few of these Google+ aspects to incorporate on your blog will help boost your brand awareness on the internet.

  • Plus One Button
    The +1 button is essentially Facebook’s very popular Like button, with the added benefit of letting users share your content. Each time someone shares your content, a new link is created that goes directly to your website. The more links are created, the higher your search engine rank will be.
  • Badges
    Google+ provides badges you can put on your blog. This allows your visitors to follow your profile, business pages, and community pages without having to leave your blog. They are easy to customize, look perfect on any site, are simple to install, and don’t slow your blog down.
  • Google Authorship
    Authorship should be added to all content you create. This is because an Authorship image increases click-through rates by 47%. If your blog is on WordPress, there are free plugins available to claim Authorship.
  • Google Share Button
    The Google+ Share button is not the same as sharing on +1. This does not give your content a +1, but instead shares the article with their network on Google+. Use analytics to see whether the +1 or the Share button has more engagement. Usually, the +1 button wins.
  • Embedded Posts
    When you embed your Google+ posts on your blog, all +1s, comments, and reshares have the same weight and relevancy as comments and shared links on your blog. You also get an active follow button that is similar to badges. Embedded posts are not often used successfully, so do your research before integrating this tactic on your blog.
  • Google Sign-In
    Google Sign-In lets you give your Google+ followers additional value and ease of use. This tactic is perfect for application and SAAS developers as opposed to traditional bloggers. Sign-In gives the application the ability to communicate with connections.
  • Google+ Comments
    This is only approved on the Blogger platform. It is not Google-approved for WordPress. There are many WordPress plug-ins that allow you to add Google+ Comments to your blog, however.
  • Content Recommendations
    Recommendations are used for your mobile blog, giving mobile users more functionality. This will not make a huge difference in your search engine rankings or brand awareness, but it provides more opportunity for Google+.
  • Hangout Button
    The Google Hangout Button is a one-click function that allows visitors to start a hangout while on your site. Slide Share is a great example of using Hangout perfectly where users can view slides while having a Hangout.

11 Ways to Promote Your Brand with Vine [SOCIAL MEDIA TODAY]

I have been planning to write a blog about Vine using excellent examples of the six second video that real brands have posted. I was going to use these videos to show exactly what your business needed to do on Vine to use it successfully and make your followers fall in love with you.

So I started researching, and found this excellent article by Bidisha Gutpa on Social Media Today. It covers everything I wanted to explain and did it so much better than I could. Instead of trying to make my own that pales in comparison, I am just going to send you lovely readers over to her article to learn! I know it seems like I am cheating, but I have to give credit where credit is due! So click on the picture of her article below to get some great advice on using Vine for marketing.

vine post in april

 

Why You Still Need Facebook for Your Social Media Plan

Five years ago, you could go up to any twenty year old on the street and ask them what their favorite social media website was and the answer would be Facebook or Twitter. Now there are so many options for social media that the answer could also be Instagram, Snapchat, Vine, Reddit, Tumblr, Pinterest, and more. This is part of what has caused social media marketing to evolve into the monster it is today, and why many businesses mistakenly believe they should be on all of them.

Via Flickr by Chris Heiler

Via Flickr by Chris Heiler

I feel that social media marketing is currently in a transition limbo. Now is the time where platforms need to be actively making changes that excite and engage users to keep them there. Facebook users themselves aren’t going anywhere. Facebook was an innovator of social media and that place is still respected. Even though there is no shortage of users, businesses are starting to shy away from Facebook and focusing on other platforms.

Many changes can be attributed to this shift. For one, Facebook recently changed their algorithms so content from business pages is hidden from user’s feeds if they do not already actively engage with the brand. This takes a lot more effort and convincing on the business’ part to get their customers to go to their page and like posts. Even when you pay for advertising and get many likes on your page, it is hard to get those people to stay active on your business page.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

However, just because something is hard doesn’t mean you should quit! Many bloggers are debating the value of Facebook for businesses and convincing them to leave that platform. But I don’t understand the logic in eliminating a huge platform that reaches more REAL people than any other platform. It is true that certain companies do not do well on Facebook, such as B2B businesses. I can understand those companies focusing their social media time in other places. But for the majority of B2C businesses, Facebook is invaluable.

  • On Twitter, you have to scream to get noticed in the slew of the news feed since everyone has hundreds of followers who are Tweeting three times a minute.
  • Instagram is valuable, but not large enough to sustain an entire social media plan.
  • Pinterest is wondrous, possibly the new Facebook for B2C businesses, but currently the majority of the audience only works for certain businesses.
  • Google+ has the potential to be the new Facebook, but we are still a long way off from seeing that.
  • LinkedIn is strictly B2B and is not going to change any time soon. Even with LinkedIn being B2B, it takes more work than Facebook to successfully market on that platform.

These other avenues are extremely valuable to a social media marketing plan, but cannot sustain it. Like it or not, Facebook still needs to be a building block in your marketing. It does take a little more time and effort these days, but it is absolutely possible to make Facebook worth your marketing time. You can look at my numerous other posts for ideas on leveraging Facebook to your advantage and get a better ROI.

What is your opinion on Facebook’s value? Leave a comment or reply to me on Twitter @HS_Writing! To seen an opposing argument against Facebook, check out this post on Social Media Today.

The 7 Secrets of YouTube Marketing

In a world of DVRs where people can fast forward the commercials, advertisers are looking for new ways to reach their audience. YouTube is one solution. People love YouTube videos because they are entertaining and short. Even if a company is on YouTube promoting a product or service, like Old Spice, they feel like entertaining viral video marketing instead of commercials. Following these seven YouTube video marketing tips will help you discover the secret power of YouTube.

Via Flickr by RestrictedData

Via Flickr by RestrictedData

  1. Set and understand your goals
    Your goals for YouTube need to be specific and measurable. Many businesses only know that social media marketing is important and jump in blind. Each platform needs to have different goals, including YouTube. Even if you are hiring someone to do your marketing for you, you need to tell them what you want to achieve. Not only do you want views on your videos, but also traffic to your website and sales from that traffic.
  2. Minimize your video budget
    Many businesses feel the need to hire a video production company to help create their YouTube content. If you don’t have the budget, but have the in house skills, producing marketable YouTube videos for your brand can cost as little as $300. Most self-created videos cost this much. Don’t forget to spend some time, and possibly some of your budget, on creating a graphic-filled YouTube channel that attracts viewers.
  3. Don’t try to make viral happen
    Yes, viral videos get millions of views and great profit. Most often these videos become viral by chance. Trying to create a viral video will fall short of your creative potential and fall flat. Viewers may even find you inauthentic for trying to force viral to happen. Besides, page views on a viral video often do not turn into website traffic or sales.
  4. Ignore some analytics
    YouTube provides you with a lot of analytics, which is great. Businesses tend to obsess over perfecting every statistic which can detract from achieving your goals. Comments, likes, and subscriptions are meaningless when it comes to converting views to sales. What you want to look at are how many shares and reposts your videos get. The more shares your video has, the more exposure your brand will get, and the more traffic your website will get. This can potentially turn into sales.
  5. Don’t treat YouTube like traditional marketing
    The internet is not the place for traditional print marketing schemes. YouTube viewers do not like traditional, commercial-feeling videos. This is why brands, like Old Spice, are successful on YouTube. They create content that is entertaining and engaging while lightly advertising their men’s hygiene products. You also need to keep the videos between two to four minutes to keep engagement high.
  6. Get your customers to post videos for you
    Try to start a YouTube campaign where viewers post videos of them using your product as video replies. When your customers post videos about your product, it is more effective than posting your own content. This is because people outside of the company recommend it, acting as an interactive and positive customer review. Depending on your product, what you ask customers to do can vary. Make sure when you prompt customers to make videos that your request is creative and inviting so viewers take action.
  7. Be patient
    No marketing campaign is successful overnight, and this is especially true for YouTube videos. YouTube is indirect, so it takes at least six months to build a following. Once you do, you can start holding contests and other interactive topics in order to get higher lead generation and ROI.

How One Pin on Pinterest Can Triple Your Sales

I want to put a disclaimer on this sensational (but true) story – at this present time, Pinterest can only substantially grow certain businesses. This is because the majority of active, Pinterest-aholics fall into specific demographics. Passionate homeowners is one of these demographics, which is why this home decor business took off so radically. Even though a high tech company can do well on Pinterest, their software or product sales will not triple at the demand of Pinterest users. That is until an extremely innovative tech company changes that and gets their audience to rule Pinterest!

rod-works-post-socialmarketingfella

Image via Social Media Today

In 2011, one of the many DIY bloggers with a Pinterest account shared a beautiful sofa table she made for her home along with instructions of how she did it. While this kind of content is consumed like water in a desert on Pinterest, people loved this pin for a different reason – the wrought iron rod decoration hanging above the table.

Image via Social Media Today

Image via Social Media Today

Users were commenting and messaging the daylights out of this blogger, asking where she found the iron rod. She said it was from a local store that made handmade iron products in Utah. They were so local that they did not have a website. Somehow contact information got out and Pinterest users hounded the store until they opened RodWorks.com in February of 2012 with an online store. In no time, the online store was selling hundreds of those rods and were able to expand to include other unique home decor items as well.

Image via Rod Works

Image via Rod Works

This is the social media marketing dream, and the best part is how natural it was. This was not a campaign someone like me came up with. It was simply a part of a photo on Pinterest that caught the eye of many users. This phemenomeon is similar to JK Rowling became a billionaire genius author – completely natural, unexpected, and impossible to replicate (much to book publisher’s dismay). However, there are a few things you can do to boost your content and try to get rabid Pinterest users on your side.

  • Start with an image. And not just any image. The photo needs to entice the reader, make a connection, stir emotion, provide value, create or follow a trend, or supplies a basic human need. The best images on Pinterest are simple, bright, and high quality. It is okay to make your pins time sensitive (unlike other online content) because most pinning occurs in the moment.
  • Next make your description a call to action. While many casual users leave the description blank or put “love this!”, you need to entice users to click on your image to go to your website. If linking to a blog post, make the description about how the 11 points in the blog post will change how they approach DIY projects. If linking to a product, explain what the product is in an enticing way with, “You won’t believe how this product makes it easier to do this everyday thing” or “I can’t believe how much better my living room looks with this product.” Make the phrase exciting and enticing so the user changes from wanting it to needing it.
  • Don’t press the Pin It button until the timing is right. While it is best to look at your Pinterest analytics to see when your pins get the most engagement, for now plan on pinning between 2 to 4 PM and 8 PM to 1 AM eastern time. This is when most users are on Pinterest.

Once you have the rabid users behind your brand and products, your social media marketing will cause your business to grow substantially. Now is the best time to take advantage of Pinterest because it is not flooded with businesses and advertisers, like Facebook. Pinterest still holds its fun innocence, giving its users more trust in brands they love .

Tagged on Twitter – Liebster Award!

I know, I am completely cheating. This is not a Twitter marketing advice post, but when you get tagged with the honor of a Liebster Award, how can you turn down a post all about it? Besides, I learned I was tagged on Twitter, so it kind of makes it a Twitter Tuesday post. Right? Right.

A Liebster Award is given by bloggers to bloggers they follow or admire. It shows a blogger how much you appreciate their hard work and content and gives that blogger a chance to pass the love onto others in the community. I was nominated by Jess Wooldridge at 913 to 619. You should absolutely check out her excellent blog and follow her on Twitter for great links and discussion on social media marketing.

LiebsterAward

Rules

  1. You must link back to the person(s) who nominated you
  2. You must answer the questions given to you
  3. You must pick other bloggers to be nominated for the award
  4. You must create 10 questions for your nominees
  5. You must notify the nominees
  6. You must provide 11 random facts about yourself

My Answers

  1. Why did you get into blogging?
    I have always tried to start a blog to no avail. When I started to learn more about social media marketing, I learned A LOT about what I was going wrong blogging. I decided to use my knowledge to help others in a strictly social media marketing blog. And here we are!
  2. Coffee or Tea?
    Coffee all the way. At home, I add French Vanilla creamer. When I work at Starbucks, it is either a Cinnamon Dulce Latte or (if it’s the season!) a Pumpkin Spice Latte. When I am working all day, I get a green tea at Starbucks later.
  3. If you found $100 would you spend it or save it?
    Spend it! I am dying for a little shopping spree.
  4. What’s your favorite blog you follow?
    It is a tie between Erica Rocco’s blog and Jessica Wooldridge’s blog. Proof that both WordPress and Blogger are excellent platforms!
  5. If you could change anything about your blog, what would it be?
    I would make it a WordPress.org blog instead. To be honest, I just could not figure out how to set it up. WordPress.com was a whole lot easier. Yet when I work on other client’s WordPress.org blogs, there are so many more amazing SEO options that I wish I had.
  6. What’s your favorite social media site?
    Why would you ask a social media marketer that question?! For personal use, it is a three-way tie between Facebook, Pinterest, and Tumblr. For clients, Pinterest. For my own self-marketing, Twitter.
  7. What’s your dream job?
    Being a novelist. Close to my job now but a lot more creative and fun! However, I wouldn’t get to interact with all my lovely social media gurus on Twitter as often!
  8. What’s the best hashtag you’ve ever seen?
    That is way, way too hard. Probably some fun one-hit-wonder hashtag from years ago.
  9. Where would you travel on your dream vaca?
    Hawaii with my husband! I went on my own, but I really want him to go with me.
  10. Share a random fact about yourself
    On top of the eleven random facts I have to do at the bottom? Here is one: I am not good at finding fun random things about myself.

My Questions

  1. How did you get into your current occupation?
  2. What do you love most about your job?
  3. What do you hate most about your job?
  4. If there was one thing you could change about your life, what would it be and why?
  5. What is your favorite smell in the world?
  6. Where is your favorite place you traveled to?
  7. What is the most adventurous thing you have ever done?
  8. What is your favorite all-time movie?
  9. If you had to eat one thing for the rest of your life, what would it be and why?
  10. The old fashioned desert island question – what are the three items you would take with you and why? Don’t choose survival items like water or lighter or inflatable raft. Pretend you have everything you need to survive.

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And I Choose…

  • Jess Leeman at All Things Social Media to get her back on the blogging track! I have missed her social media posts.
  • Alicia Rades at The Writing Realm because she gives excellent freelance writing advice and has published blog posts about client management just because I asked for her opinion! She is awesome. You can see an author interview she did with me about my wedding planning eBook on her website here.
  • Purely Social. They are an amazing social media resource and I want to know about the insanely smart writers behind their blog.
  • Sally Ulianich at Sally U: Business, Marketing, Tech, and Social Media. I love reading her posts and want to know more about her!
  • Erica Rocco at Simply Erica R even though she was already tagged once!
  • Jessica Wooldridge at 913 to 619 because I want to see how she answers my questions (you can just comment your answers if you don’t want to write another blog post!)

So get blogging and don’t forget to Tweet me @HS_Writing when you finish your blog post! Oh, I almost forgot…

11 Random Facts About Myself

Blah this one is hard. But here it is:

  1. I am really bad at coming up with questions to ask other bloggers.
  2. I am terrified of snakes, but live in an area where I see two or three in my backyard often.
  3. I am so in love with dogs that I can’t watch commercials, cartoons, or movies with hurt or dead doggies. It breaks my heart. My own dog Charley is my child.
  4. Fall is my absolute favorite time of year.
  5. I can bake but not cook very well.
  6. I have been writing since I was 4 and wrote a story about a big fish I caught with my dad. I wonder if there is any symbolism there 😉
  7. I used to write Harry Potter fan fiction about the Marauder Era. Even though I don’t advertise I did that, I deeply think it helped my writing improve and recommend it to young aspiring writers.
  8. I collect pennies in a plastic “bottle” of Coke that goes up to my hip. I have been collecting my whole life and only have two inches filled. But one day it will be full!
  9. I still buy Lego sets and build them.
  10. My husband and I are very geeky and had a partly Star Wars themed wedding. Our cake toppers were Princess Leia and Han Solo action figured we got from Comic Con. Instead of a Dollar Dance, Darth Vader kidnapped me and help me for ransom. We also entered the reception hall to the Cantina Band song playing.
  11. My freelance writing specialty topics include social media marketing, digital and print marketing, infertility/fertility, weddings, dental offices, and more. Yes, they are a weird spread.

Mistakes Businesses Make on Google+ – Part 2

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. Only posting about your product or service

    This tactic is a bad choice on every social media platform. People are online for an authentic and fun experience, not to constantly hear a sales pitch like they do on TV. For you, social media needs to be about authentic interactions with your customers, networks, and clients. No one will want to network with you on Google+ if you only talk about yourself.

    A common rule in life, but especially in social media, is 80-20. 80% of your Google+ content should be about lifestyle related to your industry. Only 20% should be about your product or service. Ask your follower questions, post great content from others that is related to your industry, or offer help to your circles for better engagement.

  2. Ignoring negative comments

    You will always get bad comments, so you need to start using them to your advantage. If you avoid responding to negativity, followers will think the comments are true and you agree with them, or that you have something to hide. It is important to monitor your comments on Google+ in order to get a good idea of how customers are responding to your brand. There will be negativity, and you can learn from it. Address negative comments quickly and professionally so negative feelings about your brand cannot further develop.

    If you get a complaint about your product, ask the commenters to email you with specifics so you can solve their problem. If there is a negative comment about your company, then address the particular issue and turn it positive. If there is a negative comment about one of your posts, try to communicate to the commenter. You may not resolve the commenter’s issues, but at least you tried to resolve the issue and you listened to your followers.

  3. Ignoring communities

    Part of what makes Google+ so unique is the community it offers. In order to be more successful on Google+, you need to find and join communities that fit your business niche. These groups are growing every day and are very engaging. Users love them because they find a topic they love online and can talk about it in a professional environment. Even if you cannot find your specific business niche, there are many small business communities you can join and begin participating in discussions with. Once you have established yourself as a regular on communities, start your own!

  4. Posting without comments

    Always include some kind of brief comment when posting a link on Google+. If you do not include commentary, you come off as uncaring and you will see very little engagement. Users will have no motivation to click, read, or share the link without a comment.

  5. Posting inconsistently

    It is common for many businesses to set up a Google+ page, post a few times on it, then forget to stay active. This prevents businesses from building a following and engagement momentum on the platform. You will need to dedicate some time and quality content in order to see ROI from your Google+ account.

    There also needs to be variety in your content. Do not stick to just text posts. Instead, post photos, videos, links, texts, and more. A variety of posts will appeal to your followers. Google+ especially has some amazing photo capabilities and features, so do not neglect this kind of content.

To learn more, check out Part 1 of this series on common Google+ business mistakes.

The Best Ways to Use Flickr for Marketing

Photos are extremely prevalent in social media marketing. People engage more with photos and they are the most commonly shared kind of content on the internet. Flickr is a perfect platform to upload and share stock photos and marketing photos and can be easily incorporated into your marketing strategy.

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Flickr is a very useful photo platform. It is perfect to upload images that you are going to embed in blog posts, articles, or press releases. When you brand your Flickr account the same way you brand your website, blog, and other social media platforms, you can greatly increase your exposure. Uploading high quality, professional images for Creative Commons use can also increase exposure when people attribute credit to your account. You have to optimize your Flickr profile before seeing results.

  • Make your profile name the company’s name or the company’s URL
  • Mention your location, a brief bio of your company, and any other information a potential consumer needs to know
  • Upload a relevant avatar, ideally your company logo

Flickr allows you to achieve marketing goals and objectives, such as:

  • Product marketing
  • Application use
  • Capabilities presentations
  • Highlighting data and metrics
  • Customer support
  • Employee recruitment

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There are many benefits Flickr offers for photo uploading and sharing, such as organization, access, social sharing, and portability.

Organization

Flickr has many cool options for the photos you upload. You can create photo sets or galleries out of your uploads, along with many other organizational benefits. It is a great database resource library for your stock photos that you can refer to for future marketing projects.

Access

Flickr is a database to compile photos for web pages, blog posts, Facebook posts, presentations, or anything to do with your business strategy. You can have all employees get a Flickr account so they have access to your public image library. They can access these photos at work, at home, or when traveling for business.

Social Sharing

Flickr is the perfect photo sharing platform because they can be shared on all aspects of the internet. Other kinds of photo sharing limit you to certain platforms while Flickr does not. In order to be able to share it, enable as many options as your legal department will allow. You can set who can download images, share photos, add to a photo, and blog photos.

Adding your images to a gallery will allow members to build a database of photos or videos around a theme. On Flickr, you can join groups to increase exposure and increase the chance your images will be found. Off Flickr, you can choose the image size and copy the image URL to embed onto any kind of content.

Portability

It is very easy to share the photos across the internet once you upload them to Facebook. You can either make your all of your photos public, which is recommended for higher visibility, or you can log into your account to copy image URLs. Flickr photos can be used across more platforms than any other kind of social sharing website, including:

  • Blog posts
  • Blog platforms like WordPress and Blogger
  • Google Gadgets
  • Articles
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Squidoo
  • And more!

Business will benefit the most from investing in a Pro Flickr account if they are serious about building a marketing campaign with Flickr as their base.