Twitter can seem overwhelming at first, especially since almost everyone on Twitter has hundreds of followers and you have zero to start with. It is easy to get started on Twitter once you understand the basics of how to communicate effectively.
Make a Plan
You need to decide what your goal will be for your Twitter account. Once you have that purpose lined out, you can start to craft your Tweets the right way. Otherwise, you will be sending out random marketing Tweets that people will ignore or Tweets about what you had for lunch. You also need to figure out your target audience and craft your Tweets specifically for them.
The first way to be human is to make your profile human. Make your profile picture one of your face, smiling. You should also choose a cover photo either related to your business or something that defines you as a person. Once your profile is human, make sure your Tweets sound human. You only have 140 characters, but make sure every single one matches your personality and the way you speak.
Stay Polite and Informed
Always respond to anyone who Tweets to you and share their content. Also, don’t be afraid to ask Twitter experts questions. Everyone needs advice from their fellow users now and then (even me!). Making continuous rookie mistakes on Twitter irritates some users, so it is better to learn from them. Reading what other people Tweet will help you figure out the language and format you need to use. Lastly, make sure your Tweets are about other people or things. Only 20% of your Tweets should be about yourself.
Follow Worthwhile Users
Don’t follow just anyone! Make sure you want to see the content of every user you follow. Start with influencers in your niche and other people you respect. Also follow people you know in real life. From there, Twitter will recommend other similar users to follow.
Tweet Valuable Content
Make sure every Tweet you send out is valuable. Share articles that provide new information or a twist on your industry. Valuable content also includes conversations with others on Twitter. They will find value in the time you took to respond to them.
Patience is a Virtue
It takes time to grow a following on Twitter and see more interaction and results. Take a deep breath, keep using Twitter correctly, and you will see how influential your Twitter can be.