I remember when I first signed up for my professional Twitter @HSWriting. I had a very old (and dusty) personal Twitter I tried to use years ago to communicate with my favorite authors and radio stations. I didn’t get much feedback and all of my friends were on Facebook, so I abandoned it. When I signed up my professional Twitter, I knew the rules of how to use it for marketing and all the best things to do. Still, that blank box was glaring at me as I nervously sat down to compose my first Tweet.
No matter how much you know or don’t know about Twitter, first starting a new account is daunting. One of the most asked questions is, “How much should I Tweet and when should I Tweet to get noticed?” There is a balancing act on Twitter you have to perform between being nonexistent, being annoying with too many updates, and being the model Twitter user. To help you out, I am going to explain when and how you should post on Twitter.
Disclaimer: The “best times” to post on Twitter depend when YOUR audience is online. When you first start out, you can follow my recommendations, but after a couple of months of engagement, you need to get analytics on when your Tweets get the most engagement and optimize your posts for that. Tweriod is a great tool to get a free Twitter analysis. It will tell you the general time frame and exact hours you should be Tweeting.
On Twitter, the most you really should share is 14 times a day on weekdays. On weekends, post no more than seven times a day. Of course, this rule can be broken occasionally, but try to stick to that number as much as possible. Also, never send out an individual Tweet more than once an hour. It is okay to converse with other users more than once an hour, but when sending out individual Tweets, keep it limited.
The Social Bakers did an analytic study where they took thousands of Tweets from top brands and figured out how many Tweets gave them the most engagement. They noticed after the third Tweet, engagement rapidly declined. However, these big brands also have a lot more followers. Three Tweets is sufficient to get them engagement, but you might need to do a little more to get the attention of followers scrolling through their feed. Once you get going, I recommend about five individual Tweets per day. Still hold conversations and comment on other content, but stick to five individual Tweets a day from your brand.
Here is a good rule of thumb to avoid being annoying – post to be informative rather than to be noticed. I get it, you want people to follow you, comment on, and share your content. We all do! That doesn’t share everything you can find. Only share content if it is informative or helpful to your audience.