The Quick and Dirty Guide to Pinterest Marketing

“Why do I even need a Pinterest?”

Because images rule.

Via Flickr Pink Sherbert Photography

Via Flickr Pink Sherbert Photography

 

They are an easy way to communicate your message to followers in a way they actually remember. It makes your marketing more interesting and exciting for potential clients/customers. And it gives you another avenue to get higher search engine rankings. The platform is unlike any other and takes some adjustment, but once you know the rules and strategies, you can add Pinterest to your marketing scheme.

  • Don’t just add your content. Repin other’s stuff too.
  • Follow users who can provide high quality content for your page and that meet your brand goals and expectations.
  • Make the images you pin or repin high resolution. No watermarks allowed.
  • Organize your content into specific categories using the boards feature. You can be REALLY specific. This helps users easily navigate through your content.
  • When you link images you pin, make sure followers are taken to the exact content your image is about. If you pin a recipe using the barbecue sauce your company makes, take them to the recipe, not the homepage of the company website. This will frustrate users and cause them to tell on you to the Pinterest gods.
  • Speaking of tattle telling, you need to start doing it. Report broken links, spam posts, or images that are not appropriate. This helps keep Pinterest a good, usable platform for your marketing plan.
  • Advertise. Put a Pinterest button on your website. Talk about your Pinterest account on other social media profiles. Link to photos on your Pinterest on all accounts. Let your followers know you are on Pinterest so they can interact with you.

Any questions? Comment below or Tweet me @HS_Writing.

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