Back when email was on the rise and everyone was head-over-heels in love with this quick new form of communication (after you waited for AOL to log you in using dial-up for about half an hour), many businesses scoffed. “We don’t need this email. It’s a fad that will pass. Customers would rather call us on the telephone!”
Those businesses learned very quickly they do need email to reach a large portion of their customer base and those who did not perished. History repeats itself and this time social media marketing is the new “fad” businesses are reluctant to pick up.
Via Flickr by tashmahal
Some businesses outright refuse to add social media accounts for their businesses. Others hastily create accounts and pages and often do them wrong (such as creating a Group instead of a Page on Facebook).
There are also many businesses that realize they do need to have a social media presence, but try to do it in-house to save money. Here is where the majority of businesses go wrong. It may seem easy to create a business profile and update it every now and then. You do it every day on your own Twitter and Facebook accounts, why should your business be any different?
You feel confident at first, filling out some basic About Us information and sharing your first post. You might think it’s a good idea to link your Facebook and Twitter posts to save time. You might decide to update once a week or every few weeks with text updates on sales or sharing funny cat videos you find online. When you don’t have time to post, you let your employees take over. People start liking and commenting, which you love looking at. Every now and then a customer might complain in a post on your page that is promptly deleted so your business doesn’t look bad.
It seems things are running smoothly on the social media front. However, your business is not growing at all. Your time on social media seems like a waste and you don’t know how other businesses are accomplished on these platforms. This is because you don’t understand everything you did wrong like I just did.
Via Flickr Nicole Yeary
As a social media marketer for a huge variety of different business industries, both big and small, I can look at your profiles for five minutes and understand all the mistaken steps you took. I will start brewing ideas on how to fix them and optimize your account.
Many customers prefer to communicate through social media and get updates from their business on Facebook, Twitter, Pinterest, LinkedIn, and more. When you ignore these platforms or use them incorrectly, you come across as inauthentic, inconsistent, and uncaring about customer needs. Hiring a professional social media marketer allows your business to become a likeable brand on the internet. Your customers will turn to you for their questions, concerns, and investment in your industry.
Professional social media marketers have studied the nuances of every platform extensively. They know the exact formula for posting on each platform and the language preferred by those users. They understand how each social media site is different in expanding a business’ reach, what kinds of posts get the most engagement, and how to create and time messaging. They can also analyze your account and audience to find out when your customers are online and most likely to see your messages.
Social media experts will interact with your audience as a business and customer service representative to increase your customer loyalty. Marketers will learn everything about your business to create a brand personality for your social media presence that is likeable and engaging. They will collaborate with you to get the most out of your website, blog, special offers, sales, events, and more. On top of that, social media marketers are constantly analyzing your platforms to see where improvements can be made.
Via Flickr ChrisL_AK
Sounds like a lot of work, doesn’t it? For social media marketers, it is another day at the office. For you, it takes a lot of research and all of your free time, if not more.
This work is not as expensive as you might think. No matter how big or small your advertising budget is, you can find ways to afford social media marketing. At the very least, you can shell out a one-time expense to get consultation on the basics of social media marketing.
I have base prices for my services and different package options for all kinds of businesses. However, I can also take any monthly budget you set and tell you exactly what I can do for you with that amount. I also offer consultation on the basics of marketing tailored for your business needs and goals. You can view my social media marketing service options on my website. If you have any questions, please feel free to ask in the comments or to email me at firstname.lastname@example.org!
Originally posted on LinkedIn