When a business decides it’s time to keep up and get their brand on social, it is extremely overwhelming. There are many social network options, but most new-to-social businesses settle on Facebook or Twitter as their first online marketing platform.
Why is this? Well, Facebook and Twitter are warring clans for the dominion of social media. While Facebook is the innovator that amped social media into what it is today, Twitter was ahead of the curve in creating a new form of social networking. Since their rise to popularity, Twitter and Facebook have been borrowing site layouts, keywords, hashtags, content formatting, and algorithms from each other. Much like the rivalry between Microsoft and Apple, Facebook and Twitter are in a casual war.
So, when businesses are new to social, they gravitate towards one of the two giants. They have a tried and tested layout that attracts users from every demographic. No matter what your business is, you can find your audience in the folds of one of these platforms.
But which one do you choose? If you only have enough time or room in your budget for one, you have to look at who your target audience is.
For larger businesses that have a target audience that spans across the country, Twitter is your best bet. The audience of Twitter is vast and the platform makes it easy for your audience to interact with your brand. As long as you understand how to craft your messages, use hashtags, create a conversation, and how often to post, Twitter is going to be your best platform.
For the smaller or localized businesses, head to Facebook. The users want to interact on a more personal level with Facebook. They want to have conversations with their brand and stay up-to-date on what is going on. Local businesses thrive on Facebook because the people want to support their city and create relationships with owners. They also love bragging about that awesome boutique on Main Street or the greatest tacos ever at the 3rd Street Mexican restaurant. You are likely to get high interaction and more referrals on Facebook.
However, I highly recommend you get on both. My starting price for my social media services cover both Facebook and Twitter posts. This is because I believe businesses need to be on both and it does not take up a great deal of extra time to create different messaging for each platform. Your audience is not restricted to one platform. There will be some of your audience on Facebook but not on Twitter and vice versa. To stretch your reach as far as possible, starting on both Facebook and Twitter will give you excellent leverage.
Originally posted on LinkedIn