Everyone knows LinkedIn is the social media king when it comes to job search, candidate search, and promoting a company or business. But I learned something recently that shocked my knowledge and made me question my social media industry knowledge – Twitter might be a more effective job tool.
Some background: A couple of months ago I received a mysterious email from a local startup, asking if I could come in for an interview. I spoke with the woman on the phone, came to their office for an interview, and have been working with them as a brand consultant and social media manager ever since.
I assumed when I was headhunted that the startup found me on LinkedIn. After all, I just started publishing on the platform and it is THE career networking site. I was surprised to find out a few weeks later that she actually found me via Twitter. Amazed, I asked what she did. The startup searched for social media in combination with my area – Kansas City, MO. I was one of the names that came up and my Twitter profile and messaging was the most appealing to her out of all the candidates.
Not only did this interaction make me extremely proud of my profile engagement, but it also opened my eyes as a social media manager. Companies who go digital head straight to LinkedIn to create a company page, get their employees on the site, and headhunt for new opportunities. Individuals who want to network for career advancement and are actively looking for job opportunities get on LinkedIn, customize their profile, and start applying to job openings.
Here is the problem – LinkedIn is so business professional that it is stuffy. There is an unspoken code of ethics, as if the users are constantly in their job interview mode (you know, that mode you get in when you are great at everything and can adapt to whatever the job interviewer wants). LinkedIn is flooded with people vying for positions and trying to B2B market effectively. It can be hard to sort through the noise to find people, especially since LinkedIn’s search function and strange connection rules make it hard to reach people.
Yet Twitter is the opposite. Even if people are looking for job opportunities, they go on Twitter to share industry knowledge, talk about their real lives, and communicate with others in similar professions. Twitter users are more real. They are not actively trying to find jobs on the platform, but do hope someone loves their content enough to follow them.
That means Twitter users are on their A-game to be the best selves they can be. This is different from the fake job interview-self that is the greatest at everything. Twitter users vent when they are frustrated, brag when they overcome challenges, and share personal photos and stories of their life. If you want to get to the heart of who someone is – go to Twitter.
That is what the startup I joined decided to do. Without even realizing I was being headhunted, I was appealing enough for that company that they considered me the perfect fit and solution to their problems. On LinkedIn, I am too focused on bragging about myself to do much else.
Remember this when you get on social media. People can find you anywhere online. Reserving one part of your personality for LinkedIn while putting another side on Twitter does not separate the two versions of yourself. Whatever you put online reveals who you are. This same rule goes for brands. People can easily find you on multiple platforms and will compare that messaging you send out. Even though each platform has a slightly different audience and messaging construction, you cannot treat them as separate worlds that will never touch. Be authentic on every platform and you will see your goals achieved.