3 MORE Ways to Increase Traffic to Your Blog

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Rosaura Ochoa

Via Flickr Rosaura Ochoa

  1. Use links, keywords, and photos. Use keywords in your blog and make sure you are doing it right for SEO optimization. There are many basic SEO guides on the internet that will be more than enough information for you to keyword blogs correctly. Carry that knowledge for your website as well. Make your content varied with links to other places, quotes from people, and mentions of famous people or organizations.

    Make sure blog posts are laid out in a way that is easy for people to engage with and scan easily. When people open a blog post and see a huge block of text, they rarely read it. Text needs to be broken into chunks, divided with sub headers, and sprinkled with bullet points. This breaks up the information and makes it easier to digest. Photos are another great way to do this. Photos help break up a blog. Having a blog post full of photos or GIFs is also very popular right now and highly engages readers.

  2. Consider your titles and URL. The title of the blog is what makes people click on it to open. A good title catches reader attention and should be controversial, use a common saying, hints at conflict, has action, poses a question, and more. The URL of the blog is another first impression factor that will make people click on the blog or avoid it like the plague. The URL needs to be short, easy to spell, and easy to remember. URLs can be shortened for sharing through popular link shortening sites, such as Bitly and Tiny URL.
  3. Use social media to share your posts. Together, popular networks such as Google+, Facebook, and Twitter have over one billion users. People on these sites invest a significant amount of their time scrolling through feeds and profiles. To get more traffic to your blog, post a link to the blog post on your social media profiles. Interact with anyone responses to the blog post on these social media sites, including a “Thanks for sharing!” message. Make sure your profiles on these sites are completely filled out with an accurate profile picture and adequate information.

Don’t forget to look at the three other ways you can increase traffic to your blog on last Sunday’s post!

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3 Ways to Increase Traffic to Your Blog

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Maria Reyes-McDavis

Via Flickr Maria Reyes-McDavis

  1. Target your audience. Based on what market niche you are writing about, figure out who the audience is and what they like to read. Infographics, storytelling videos, and fact collection are great methods of blogging that appeal to certain kinds of audiences. Having blogs that are different from text only will help you make your content more shareable.
  2. Create valuable content. A blog needs to have a central purpose. It could educate, entertain, or solve a problem. It needs to add value to internet conversations, meaning it cannot be a recycled idea. Always think of the reader when writing a blog, addressing issues, or challenging a universal experience your audience has. Keep the blog simple to make them more shareable.
  3. Write evergreen blog posts. Many businesses only write blogs that comment on the latest social, political, or business news in their market. While this is tempting, it does not stay relevant on the internet for long. How often do you want to read about how Hugh Grant picked up a prostitute and got caught? Not since the story broke in 1995. The same goes for one-hit-wonder news today. Evergreen blogs have information that is still relevant fifteen years from now. They can be re-read, re-commented, and re-shared indefinitely.

Learn three more ways to increase traffic to your blog next Sunday!

The Stats Don’t Lie – Blogs Are A Powerful Revenue Generator

Social media is very popular for marketing right now. There is a lot of debate about which social media platform is the best to market one, but the debate overlooks the importance of blogs. Blogs allow a business to produce content that is worthwhile to their consumers. Your marketing strategies should incorporate blogging for business to get higher SEO ranks.

Via Flickr Maria Reyes-McDavis

Via Flickr Maria Reyes-McDavis

The numbers themselves speak for how important it is for a business to keep and maintain a blog that produces high quality and industry relevant content with proper SEO keyword placement.

  • 88% of companies who blog get more leads every month than companies who do not.
  • 55% of companies that blog will get more traffic to their website.
  • 57% of companies that blog will most likely get a customer from their blog.
  • 78% of companies that blog daily get customers strictly from their blog.
  • 92% of companies that blog multiple times a day will receive the most new customers directly from their blog.

There are many free and popular blogger websites, such as WordPress, Blogger, Tumblr, and TypePad. They let you create your own blog with various customizable options. Some blogs do a better job appearing in search results than others, do your research to find the hosting platform that is best for your company.

Whenever a business blogs, it allows them to get involved in their community, create great content that will be shared, and start conversations that are time relevant. Other social media platforms can be utilized to spread the blog to reach new audiences. There are three major benefits of blogging for business – thought leadership, SEO increase, and accumulate social media followings.

Via Flickr Rosaura Ochoa

Via Flickr Rosaura Ochoa

Thought Leadership

Whenever businesses take the initiative to spread valuable content about their niche to consumers, they slowly become the leaders in this train of thought. When you position yourself as an expert on the field, visitors understand your authority on the subject. All it takes is for you to be yourself and share the wealth of knowledge you have gained in the industry. Material for blog posts can contain frequently asked questions, opinions on issues in your field, and problems you solved at work that week.

Via Flickr SEOPlanter

Via Flickr SEOPlanter

SEO Increase

New content gets way higher search engine rankings than static pages on your website. In order to get high SEO rankings, you need to know how to use SEO keywords properly. You can research this online, buy textbooks on the subject, or hire a company who specializes in SEO keywords. What is nice about SEO is, if you figure out how to do it right, then you don’t have to pay for Google AdWords or sponsored links to get more views on your blog. Instead, an SEO-optimized blog will get views, comments, and shares on its own. It takes some time for a blog to get popular, so be patient and use SEO keywords correctly.

Via Flickr Nicole Yeary

Via Flickr Nicole Yeary

Accumulate Social Media Followers

When you create a blog with high quality content, you need to share it on all social media sites you use. This provides your customers with value. Providing value in social media will help you accumulate more followers on these platforms. When you create your own content, you can integrate easily with your social media and people will share it to give more exposure to your website.

What are your favorite business blogs? Let me know in comments or on Twitter @HS_Writing!

Why You Need a Blog for Your Business

Blogging is an important and relevant part of a social media marketing plan. While the height of blogging popularity peaked in the 90s and early 2000s, today companies use blogs to keep their customers informed of their brand and to post informative content. Using blog marketing to your advantage will help customers trust and your brand value.

Successful blogging accomplishes four things – drives traffic to a business website, increases SEO, makes your brand an industry leader, and develops better customer relationships. The numbers prove the success of well-done blogs.

  • 61 percent of people make purchases based on blog recommendations.
  • Millions of people publish and share blogs on social media websites for further brand awareness.
  • Fresh content beats all other forms of content in search engine results.
Via Flickr rcade

Via Flickr rcade

Blogs give companies the opportunity to create relevant and current content for their website. As people find your blogs and share them, traffic will increase. Blog posts that are well written and knowledgeable make the customer trust the company, eventually allowing it to be an industry leader. Customers get the opportunity to see the human side of the company, allowing them to connect with the brand and remain loyal to it. Successful blogging incorporates all of these things:

  • Combines self-expression and subtle promotion
  • Becomes a networking tool
  • Supplies a platform for raising awareness about social issues
  • Gives businesses a side source of income
  • Advertising is made easier for businesses with a blog
  • Requires creative thinking and writing
  • Combines promotion, marketing, social networking, and social skills
  • Needs web design, photography, and other media to be successful
  • Takes time, money, and education to start it and maintain it
  • Writers with discipline, creativity, courage, goals, time management, and organizational skills

One of the biggest benefits of blogging for businesses is the fact that it is a landing page for all methods of social media and online marketing. Blogs can feature every social media platform the business uses, along with the website that lists their products or services.

Blogs allow businesses to give customers a full sense of who they are without the limitations that other social media sites present. Blogs do not limit businesses to a certain number of characters and do not require picture-only posts. The text focus gives businesses the chance to be human to their customers.

Via Flickr moxliukas

Via Flickr moxliukas

While blogging is not as popular as it used to be, it is still going to become a staple for the future of business. This is because it combines social skills, accessibility, textual content, user-friendly knowledge, and a standard for internet content.

  • Social. Blogging is posting quality content to the internet which often gets shared on social media sites. There is also the ability to comment and for the blogger to respond to comments. This makes it the ultimate social networking tool.
  • Accessible. Blogging does not require any formal writing experience, just a great knowledge of the niche the blog belongs to.
  • Text. Focus is beginning to shift away from media-only and back to a base of text content. Blogs are mostly text with the ability to insert images and videos. This allows blogs to incorporate all trends of marketing.
  • User-friendly. There are many great blogging platforms that make content very easy to customize, post, and share.
  • Standard. Blogging is a staple that has been around for two decades. It will continue to be a staple and soon will become standard for any job seekers and all college students to maintain.

How big of an importance do you think businesses should place on blogging? Let me know in the comments or on Twitter @HS_Writing!

Which Blog is Right for You?

Blogs are an important part of today’s business marketing scheme. They are a great way to help your business stay current, communicate with customers, and increase your SEO rankings. There are many blog hosting platforms to help you make your blog, but it can be difficult deciding which one is best for you.

Via Flickr by Sean MacEntee

Normal websites have a few pages which only allow a limited number of indexed searches. Every blog post you create, however, has its own URL. Therefore your blog can be indexed as many times as you create blog posts. This increases your website’s visibility and makes you an authority in your market niche. Here are four of the most popular blog hosts, along with the pros and cons about each one, to help you make your decision.

Via Flickr by Heisenburg Media

Via Flickr by Heisenburg Media

WordPress

  • About: WordPress is a free blogging platform with costs to upgrade. WordPress.org costs $5 a month for hosting. It is also the most popular blogging platform with one of every six websites using it to host. WordPress offers a free publishing tools and content management systems for self-hosting. They have a huge library of tools for the casual and expert blogger, however it is recommended for professional bloggers and media companies that need a stable blog.
  • Pros: WordPress is very flexible, allowing many different markets to use it to their advantage. It is over ten years old and have gone through multiple updates to perfect the platform. It has an open source developer community which provides users with hundreds of plug-ins. There is also a huge theme library for many customizable options.
  • Cons: WordPress is difficult for beginners to understand. There are many courses online that offer help for those who have trouble. Full control of WordPress is only allowed when it is hosted on the user’s server, meaning overhead costs increase with hosting, domain, and CDN name. Customizing requires code knowledge.

Via Flickr by > ange <

Blogger

  • About: Blogger is a free platform owned by Google and is one of the oldest platforms that helped make blogging popular. It is also known as BlogSpot. It is best for causal bloggers and businesses who want a simple blog for internal uses.
  • Pros: Blogger is highly stable because of its age. All issues and problems are eliminated. Making money from Blogger is easy with Google AdSense modules. It is very easy to set up and maintain and you cannot hurt your blog by messing with the code.
  • Cons: Blogger does not let you customize the site when messing with backend code. It is difficult to get your own domain name. There are limited themes and design styles and there is not many plug-ins or community support.

Via Flickr by joshwept

Tumblr

  • About: Tumblr is a free blog that is growing in popularity for business use, so much so that Yahoo! bought it in a billion dollar deal. Tumblr encourages users to share photos, infographics, videos, quotes, links, and more instead of complete content posts. This is best for casual bloggers who want something in between Twitter and WordPress and businesses who want to visually expand their content.
  • Pros: Tumblr is easy to use; users choose the type of post, add specific content, and press Publish. The Control Panel makes it easy to manage multiple blogs. There is a huge variety of themes and a mobile-friendly interface that is constantly being updated for improvements. Posts can be published through SMS, email, or audio message.
  • Cons: Tumblr’s design is highly visual, meaning it is not good for text posts. There is no comprehensive CDN, caching, or anti-virus plugging. The emphasis placed on sharing tends to devalue original content and text-based content.

Via Flickr by SATOSHI TOMIYAMA

SquareSpace

  • About: SquareSpace is a paid blogging platform that starts at $8 a month. It is made for professional bloggers, businesses, and media outlets. The best feature is the LayoutEngine technology which allows instant customization with a drag and drop interface.
  • Pros: There is a huge range of beautiful themes on SquareSpace. Mobile apps are available for publishing. Blogs created on other platforms can be incorporated into SquareSpace. It is less susceptible to viruses and hacking.
  • Cons: SquareSpace is expensive, especially for eCommerce businesses. There is not much flexibility because of a missing developer community. Users have to depend on SquareSpace for all features and designs. There is no way to modify the backend code.

Personally, I have this blog on WordPress and a wedding planning advice blog on Blogger. I think WordPress has more options for customization and it is a much sleeker, professional blog platform. However, I feel like Blogger has more tools for measuring analytics thanks to its integration with Google. My Tumblr is just for fun!

Which blog platform is your favorite and why? Let me know in comments or on Twitter @HS_Writing!