4 Benefits of Using Hashtags

All over the Internet, people use hashtags to find information and hold conversations. They are even used as language in face-to-face conversations! They have so many uses to help readers find your content and spread your brand name.

Take the #HipmunkCityLove hashtag as an example. Hipmunk, a travel-booking and review site, uses hashtags to spread the love about various cities, including Cancun in the city reviews I wrote for them. Not only does the hashtag spread the word about Hipmunk, but it also allows travelers to share insider information about cities and learn about places they want to visit. To get in on the hashtag game, learn about these four benefits.

Spreading Brand Name

Image via Flickr by melenita2012

Image via Flickr by melenita2012

Like word-of-mouth marketing, social media gives you an amazing opportunity to spread your brand  further than you normally can. Hashtags that catch the eye are a great way to do this. Branded hashtags have immediate business recognition, but are not shared as widely unless the marketing message behind it is really engaging.

If you use a hashtag that supports a conversation related to your business without your name in it, you have a better chance of spreading it. Without a direct reference to your brand, however, people may not associate your business with it. If you start an active conversational strategy where you are commenting and sharing every positive use of the hashtag, people will more easily associate your brand with the hashtag.

Starting a Conversation

Via Flickr by mikecogh

Via Flickr by mikecogh

When you create a hashtag, you are starting a specific conversation about a topic related to your business or industry. People love chatting on social and sharing media in relation to hashtags. If the conversation you are trying to start is interesting enough, people will happily join in.

A precaution: make the hashtag specific so people cannot make any negative commentary. The label #McDStories is an example of a hijacked hashtag. McDonald’s wanted people to share their awesome experiences at McDonald’s. Instead, the audiences used the hashtag as permission to complain about their bad experiences.

Convert Customers and Increase Sales

Via Flickr by mikecogh

Via Flickr by mikecogh

If you have a product you sell, you can create a hashtag around it. This works great if it is a new, anxiously anticipated item, or a very popular product. Encourage people to take photos of themselves using the product and share the images with the hashtag. To incite more interest, offer a prize or reward for the best picture or most creative use of your product. This media sharing will greatly improve your brand reach, converting new customers who want to try your product, and increasing sales.

Positive Customer Service

Via Flickr by cogdogblog

Via Flickr by cogdogblog

When you start and participate in the hashtag conversation, it acts as customer service. People who enjoy your conversation will remember your contributions, creating positive feelings about your brand. This positivity will stick, giving your audience great customer service before they even buy!

The benefits of using hashtags are enormous. Not participating actually puts your business at a disadvantage. Even if you simply join hashtag conversations without creating your own, you need to get in the conversation.


Hashtag Etiquette on Twitter

Hashtags are the keywords of Twitter. They are so effective that other social platforms and digital spaces are implementing them. That being said, there is an absolutely wrong way to use hashtags for a business’ reputation and perception online. The same way Google has SEO guidelines and algorithms to prevent keyword stuffing, your business needs to do a self-check on how you are using hashtags on social.

Via Flickr by  James Mitchell

Via Flickr by James Mitchell

Businesses want their Tweets to be seen, so they often make the mistake of stuffing their posts with as many hashtags (or keywords) as possible. An example:

Buy our product! #product #anothernameforproduct #industry #relatedindustry #relatedindustry #relatedindustry #companyname

Yes, hashtags can be helpful in getting your content exposure. Too many hashtags turns users off. When you hashtag stuff, you become:

  • a spam email
  • a flyer shoved in their fact at an event
  • a blind telemarketing call,
  • a pop-up ad

Fix It Tip: Stick to 1-3 hashtags at most for each Tweet.

Via Flickr by mikecogh

Via Flickr by mikecogh

Alright, you‘ve got it, 1-3 hashtags! You start sending out Tweets that look like this:

Buy our product! #product #industry #companyname

But you don’t see any improvement in engagement or reach. One reason for a lack of engagement in the above example is the hashtag placement. Social is about having a conversation, and sticking hashtags at the end still gives off a distinct advertising feel.

Fix It Tip: Place hashtags naturally into the conversation, such as:

Buy our #product – it improves #industry. #companyname

As you may have noticed in that example, it is okay to put a hashtag at the end of a Tweet as a statement point. But the majority of hashtags should be placed naturally in the Tweet.

Via Flickr by mikecogh

Via Flickr by mikecogh

Let’s keep improving the Tweet! Even with the fix it tip, the Tweet is still obviously advertising because of its wording. Here is a real life of example of what you are doing when you directly ask people to buy stuff on social. Two friends are talking in a coffee shop and you interrupt them to show off your superamazingawesomelifechanging product. The friends will be annoyed and will never buy from you. Multiply that example by millions and that is what you are doing on social when you directly advertise.

Fix It Tip: Inject some empathy into that Tweet! Instead of using hashtags as keywords to gain customers, think of them as tools to help the customer find the product they need to make their life easier. An example:

This #industrytask makes your life difficult. Try #product to get back to easy work and easier living. #companyname

You may have noticed the trending hashtags on Twitter. You know they are popular and want to use them to get exposure. DiGiorno Pizza thought the same with their Tweet.


Here is the problem – the #WhyIStayed campaign was about domestic violence and having real women explain why they stayed in abusive relationships.


Fix It Tip: Always. Research. Hashtags. This is a good example of why you need to. The trending hashtags are a conversation. You can’t jump in without knowing what it’s about. Another real life example – let’s say you are at a party and you overhear someone talking about peanuts. Excited, you jump into their conversation, raving about this awesome peanut-centric recipe you have, only to find out they were talking about how one person’s cousin just died from a peanut allergy. Not only is that immensely awkward, but you became “that guy.” Don’t do it on social! DiGiorno Pizza feels so awkward about their fail that they haven’t been on Twitter since (which is a whole other social media mistake, but that is for a different post entirely).

It is a good idea to research any hashtag you want to use. Find out:

  • what it actually means
  • who is using it
  • how are they using it
  • how often it is being used
Via Flickr by cogdogblog

Via Flickr by cogdogblog

Lastly, I will tackle the Shakespearean question: To use or not to use branded hashtags? A simple branded hashtag you put at the end of every Tweet (ie: #companyname) is a good idea. You can even have branded hashtags for campaigns or special things your brand does that sets you apart from the competition. Just don’t use all of them all the time.

Bonus Hashtag Tips: Since hashtags are on multiple platforms, you may be wondering, “How in the world do I use them everywhere else?” Here is a quick cheat sheet:

Via Flickr by clasesdeperismo

Via Flickr by clasesdeperismo

  • Facebook: I don’t believe you should use them at all, but that is a personal choice. If you want to use hashtags on Facebook, I would stick to one at the end of a post.
  • Instagram: More hashtags are okay on Instagram. Try 3-5 in a post and make them more personal and less trendy. Hashtags are a way of conversing on Instagram rather than to find images.
  • Pinterest: Preferably, hover around 2-4 per post. Often Pinterest users don’t care about hashtag content in a post, they just want the information on the Pin. If you want to use more you can, but I stand by the fact that keyword stuffing on any platform makes your brand look scammy and unprofessional.
  • Tumblr: Use as many hashtags as you want since they are nondescript. However, your brand will win the favor of the difficult Tumblr audience if you research the crap out of popular Tumblr hashtags to understand the platform’s unique conversation.
  • Google+: Since not everyone uses Google+ for audience expansion, there is not much etiquette on hashtags (besides keyword stuffing). Stick to 2-4 hashtags, either throughout the post or at the end.
  • LinkedIn: No hashtags on LinkedIn. Come on, people, LinkedIn is a classy professional place. Using hashtags is the equivalent of wearing sweatpants to a merger meeting.

How to Choose the Best Social Media Platforms for Your Business

So you realize that you need to be social. But where do you start?

It can be overwhelming. There are numerous platforms and every social media advice website will tell you something different. Here is what it comes down to – you need to evaluate your brand message and your marketing goals and find platforms that match the “persona” of your business.

“But how do I know which platforms match my business?” Luckily, I am here as a social media expert to break it down the main platforms for you.

Via Flickr by marcopako

Via Flickr by marcopako

Facebook. Many say Facebook marketing is as dead as paper marketing, which, if you follow my posts, you know is not the case. It is good to have some Facebook presence no matter what your business is (however retail, restaurants, and local businesses do the best). It’s a numbers game – there are over 1.2 billion active users as of January 2014. You can’t ignore that big of platform. Granted, Facebook’s algorithms make it hard for your messages to reach that platform, but if you do a little bit of research you can greatly use organic reach Facebook to your advantage.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Twitter. With the right hashtags, you can do anything on Twitter. Yet the best businesses on Twitter are the opposite of the best businesses on Facebook. This is because retail, restaurants, and local businesses have a dedicated customer base while other businesses have more casual relationships with the audience. This is where Twitter comes in. Twitter allows you to connect with other businesses, prospective customers, and industry enthusiasts who will promote you for free – as long as you use the right hashtags. I insist the majority of my clients get both a Twitter and Facebook. They are the two powerhouse platforms you can’t ignore.

Via Flickr by Link Humans UK

Via Flickr by Link Humans UK

LinkedIn. LinkedIn is THE platform for B2B marketing. Yet LinkedIn can be tricky. You need to have one employee be the “face” of the company, meaning they create, manage, discuss, and make connections on the company’s behalf. It can be tricky to outsource your LinkedIn marketing. Usually it is best to do in house after researching the best way to use LinkedIn as a connector tool, not as a spam marketing robot.

Via Flickr Zack D. Smith

Via Flickr Zack D. Smith

Google+. I admit, I have a love-hate relationship with Google+. There is a lot to be desired and I don’t see its use as a social media platform – outside of its affiliation with Google. With Google’s search engine rules, having a Google+ page is practically a must. With a Google+ page, you get higher search engine rankings and more credibility in Google’s (AKA – Internet God’s) eyes. If you rely on high search engine rankings for your business, get a Google+ page.

Via Flickr marioanima

Via Flickr marioanima

YouTube. YouTube is more of a supplemental platform for your marketing plan. Only certain brands are good for YouTube. If you have the opportunity to make instructional videos, product reviews/highlights, or “commercials” online with your product or service, then YouTube is a great platform for you. Just make sure your videos are professional and high quality!


Pinterest. Pinterest is a great platform if your business is highly visual. If you have high quality product photos or offer services that are eye-catching, get your boards started! The pinning platform is best for craft, home decor, home improvement, wedding, food-related, and retail businesses.

Via Flickr Play Among Friends

Via Flickr Play Among Friends

Instagram. Like Pinterest, Instagram is great for highly visual businesses. The difference in Instagram – you need to be very interactive as well. On Pinterest, you can get away with throwing up content without a whole lot of interaction. On Instagram, you have to be involved. You have to know the best filters, know the hashtags, and know your audience as well as constantly communicating with your audience.

Via Flickr by manoftaste.de

Via Flickr by manoftaste.de

Blog. Bottom line – blogs are important for pretty much every business. Blogs are your opportunity to showcase your knowledge about your industry. The golden rule is to never write an entire blog post as self-promotion. You should always blog to give away “free samples” of information to your audience so they want more.

Originally posted on LinkedIn

Google+’s Pluses and Minuses

Google+ is becoming an integral part of social media marketing. This is because it integrates itself on so many other platforms, increasing your business SERP. Even though it was meant to take over the social media world, as Google has done in many other ways, many people are conflicted whether or not Google+ is viable for marketing. Here are the pluses and minuses of Google+.

Via Flickr by birgerking

Via Flickr by birgerking

Plus + SEO

When you share a photo, link, or a text update on your Google+ page, this will be indexed in Google’s search results. When people click the +1 button on your content also increases the search ranking of your Google+ posts. Google+ can increase your business’ visibility in search engines drastically, meaning more traffic will be directed to your website and other platforms as long as you have filled out your profile correctly.

Minus – Cluttered Layout

Users are used to the simple and streamlined news feeds on Facebook and Twitter. However, Google+’s page mimics the layout of the Facebook user profile or Pinterest, but pulls it off a little poorly. There is content on both the left and the right, making it difficult to decide which content is most important. There are also a lot of different aspects of the layout, making it a little dizzying to look at.

Plus + Pages

The Google+ page for your business can increase SEO, as mentioned before. It can also be another platform for your social media reach. Starting a Google+ page is an extra way to reach new audiences that may not be present on other platforms, or have trouble finding you. The page will also keep followers updated on what is going on with your business, as long as you stay active on it.

Minus – Poor Website Navigation

While the design is slick and familiar, the navigation itself is very difficult to get around. Users have trouble finding even the simplest things on their page. This is one of the biggest complaints people have about Google+, despite the comfort of Google’s colors and design.

Via Flickr by dolphinsdock

Via Flickr by dolphinsdock

Plus + Hangouts

Hangouts are a great addition to the growing video presence online. It is a form of video chat that can bring people together from all over the world, like Skype but more user-friendly. This is great for international or online businesses who can’t get all of their employees in a room together without spending thousands of dollars. It is also great for B2B marketing meetings. Everyone who has used Hangouts so far has loved it, and it is a feature that most other social media sites do not have yet.

Minus – Unpopular Opinion

Many companies do not have a Google+ page, so they do not think the page is relevant or credible with their content or marketing goals. This is a mistake some companies make, especially if their competitors are on Google+ reaching new audiences. It may seem strange that not many companies are on Google+ since Google is very proud of saying they have 230 million active members and 500 million members total. This figure is distorted, since whenever you get a Gmail account, you are automatically signed up for a Google+ account. The +1 button, while useful, is not on every website. This means clicking the button does not give as big of a signal boost to your brand as other ways of sharing content.

How to Integrate Your Blog with Google+

I completely forgot to post anything yesterday. Yes, I am admitting it, because that is the first time I have skipped a day on my EVERYDAY social media marketing blog. While that is personally frustrating, I am going to make up with it in this post about how to integrate your blog with Google+. That’s two days of topics in one!

Google+ is becoming an essential platform for businesses who want to take advantage of social media marketing. Everything people do is indexed by Google, meaning what you do on Google Plus for business will help your brand’s search engine rankings. Integrating Google+ with your blog marketing will give your content, and your brand, more exposure.

Via Yuri Samoilov Photo

Via Yuri Samoilov Photo

When you hear social media, you think of Facebook, Twitter, and the other big networks. These come to mind because there are large and dedicated followings on these platforms. However, most consumers are directed to your business from a Google search. This is why your blog and your Google+ platforms need to be integrated. Choosing a few of these Google+ aspects to incorporate on your blog will help boost your brand awareness on the internet.

  • Plus One Button
    The +1 button is essentially Facebook’s very popular Like button, with the added benefit of letting users share your content. Each time someone shares your content, a new link is created that goes directly to your website. The more links are created, the higher your search engine rank will be.
  • Badges
    Google+ provides badges you can put on your blog. This allows your visitors to follow your profile, business pages, and community pages without having to leave your blog. They are easy to customize, look perfect on any site, are simple to install, and don’t slow your blog down.
  • Google Authorship
    Authorship should be added to all content you create. This is because an Authorship image increases click-through rates by 47%. If your blog is on WordPress, there are free plugins available to claim Authorship.
  • Google Share Button
    The Google+ Share button is not the same as sharing on +1. This does not give your content a +1, but instead shares the article with their network on Google+. Use analytics to see whether the +1 or the Share button has more engagement. Usually, the +1 button wins.
  • Embedded Posts
    When you embed your Google+ posts on your blog, all +1s, comments, and reshares have the same weight and relevancy as comments and shared links on your blog. You also get an active follow button that is similar to badges. Embedded posts are not often used successfully, so do your research before integrating this tactic on your blog.
  • Google Sign-In
    Google Sign-In lets you give your Google+ followers additional value and ease of use. This tactic is perfect for application and SAAS developers as opposed to traditional bloggers. Sign-In gives the application the ability to communicate with connections.
  • Google+ Comments
    This is only approved on the Blogger platform. It is not Google-approved for WordPress. There are many WordPress plug-ins that allow you to add Google+ Comments to your blog, however.
  • Content Recommendations
    Recommendations are used for your mobile blog, giving mobile users more functionality. This will not make a huge difference in your search engine rankings or brand awareness, but it provides more opportunity for Google+.
  • Hangout Button
    The Google Hangout Button is a one-click function that allows visitors to start a hangout while on your site. Slide Share is a great example of using Hangout perfectly where users can view slides while having a Hangout.

Mistakes Businesses Make on Google+ – Part 2

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. Only posting about your product or service

    This tactic is a bad choice on every social media platform. People are online for an authentic and fun experience, not to constantly hear a sales pitch like they do on TV. For you, social media needs to be about authentic interactions with your customers, networks, and clients. No one will want to network with you on Google+ if you only talk about yourself.

    A common rule in life, but especially in social media, is 80-20. 80% of your Google+ content should be about lifestyle related to your industry. Only 20% should be about your product or service. Ask your follower questions, post great content from others that is related to your industry, or offer help to your circles for better engagement.

  2. Ignoring negative comments

    You will always get bad comments, so you need to start using them to your advantage. If you avoid responding to negativity, followers will think the comments are true and you agree with them, or that you have something to hide. It is important to monitor your comments on Google+ in order to get a good idea of how customers are responding to your brand. There will be negativity, and you can learn from it. Address negative comments quickly and professionally so negative feelings about your brand cannot further develop.

    If you get a complaint about your product, ask the commenters to email you with specifics so you can solve their problem. If there is a negative comment about your company, then address the particular issue and turn it positive. If there is a negative comment about one of your posts, try to communicate to the commenter. You may not resolve the commenter’s issues, but at least you tried to resolve the issue and you listened to your followers.

  3. Ignoring communities

    Part of what makes Google+ so unique is the community it offers. In order to be more successful on Google+, you need to find and join communities that fit your business niche. These groups are growing every day and are very engaging. Users love them because they find a topic they love online and can talk about it in a professional environment. Even if you cannot find your specific business niche, there are many small business communities you can join and begin participating in discussions with. Once you have established yourself as a regular on communities, start your own!

  4. Posting without comments

    Always include some kind of brief comment when posting a link on Google+. If you do not include commentary, you come off as uncaring and you will see very little engagement. Users will have no motivation to click, read, or share the link without a comment.

  5. Posting inconsistently

    It is common for many businesses to set up a Google+ page, post a few times on it, then forget to stay active. This prevents businesses from building a following and engagement momentum on the platform. You will need to dedicate some time and quality content in order to see ROI from your Google+ account.

    There also needs to be variety in your content. Do not stick to just text posts. Instead, post photos, videos, links, texts, and more. A variety of posts will appeal to your followers. Google+ especially has some amazing photo capabilities and features, so do not neglect this kind of content.

To learn more, check out Part 1 of this series on common Google+ business mistakes.

Mistakes Businesses Make on Google+ – Part 1

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. An incomplete profile

    You need a business page on Google+. It is an incredible asset to your SEO campaign and it is very easy to set up. Google+ has made their company pages similar to Facebook business pages, meaning you need a personal Google+ page in order to create a business one. Make sure to categorize your business and add a specific location, especially since it is integrated with Google Places.

    A company page on Google+ allows you to reference it, link back to it, and do other things that help increase your results in search engines. To increase your SEO, include your business keywords in the tagline and introduction, link to all of your other social sites, and include your website and location on your profile. It also describes your business and makes you more marketable.

    It is also very beneficial if you verify your page with Google. This helps you establish a link between your Google+ page and your website and supplies a copyright against people who want to make a copycat page with your brand. Verification gives you priority in search results as well.

  2. Keyword stuffing

    Even though you want to make your profile SEO friendly, you do not want to overstuff your profile with keywords. This was an old marketing trick that no longer works due to Google’s semantic search. The semantic search ranks pages based on the quality relevancy of their content.

    For example, if you sell leather wallets you will want to use that as a keyword in searches. Overusing the phrase “leather wallets” in your content, even if feel like you need to regardless of the search results, will cause Google to decline your content and it will not show in search results. Write using natural descriptions and provide details about the products and services you provide to make Google happy.

  3. A bad cover image

    The cover image is a newer aspect of Google+ that is borrowed from Facebook. However, Google+ has higher pixel requirements than Facebook which many businesses do not factor in when uploading a cover image.

    The maximum size for cover images on Google+ is 2120 x 1192 pixels. You want to upload a cover photo that is as close to this size as possible to have a clearer image. The image needs to scale to the right dimensions as well. When designing a cover image, make sure to remember where your profile image is going to be in relation to the cover image. If you have information on your image, make sure it is not going to be blocked by the profile picture.

  4. Ignoring circles

    Circles are essentially a way to categorize the people you follow on Google+. This allows you to send out targeted posts to certain circles of connections. So, you can have circles for prospective customers, current customers, coworkers, and industry leaders. Once your circles are set up, you need to send out content that is targeted for each group’s interest. For prospective customers, send content that talks about your industry and the benefits it offers, but do not promote your products or brand directly. For current customers, send content that offers solutions to their problems.

  5. Spamming circles

    While you need to use your circles to send targeted content to a targeted audience, you should not spam people’s pages with overly promotional or too much content. If you post content in one of your circles, do not send them an email to let them know you have a new post. That is overkill and information abuse that your circles will not appreciate. Especially avoid the email feature if the people in your circles have not asked for continual updates. Put the information out there and easily accessible, but do not bombard your circles with it.

To learn more, check out Part 2 of this series on common Google+ business mistakes.

3 SEO Benefits of Being a Google+ Expert

Last Monday we talked about how to become an expert on Google+ with your business profile. Google+ is fast becoming one of the most popular social media platforms, thanks to its integration across multiple internet platforms. Incorporating Google+ into your Google marketing strategy is a smart business decision, establishing you as an expert in your industry. If done correctly, when people Google search business your Google+ profile can come up. Whenever you use your Google+ account correctly in correlation to your overall social media marketing scheme, you will three great benefits:

Via Flickr AJC1

Via Flickr AJC1

  1. Boost SEO. Google+ is one of the few social media websites that spans across multiple platforms and has great rankings in search engines. This makes it easy to integrate your Google+ account into your overall SEO marketing strategy. Other social media platforms, like Facebook, work best internally. This means that, while you can find anything you need on Facebook, it will not often appear in a Google search unless you type “Facebook” at the end of your search.

    Google+ makes it easier to use keywords while still creating great content that is not forced to match keywords. Google+ helps people refine searches with quality information that is recommended by other users. This is a huge advantage over other kinds of content platforms, since Google is now penalizing website that overload keywords without quality content.

  2. Makes it easy for others to recommend your business. Whenever anyone adds your Google+ business profile to searches, it gives your business precedence in Google search results. When someone in the circle searches for your product or service, you will show up first. In order to get this great Google+ benefit, you need to start networking with other businesses in your industry on the platform.

    You can also get a bunch of +1s from users who have never seen your page if you implement this function correctly. The button automatically comes up in search results and allows users to instantaneously recommend what they find.

  3. Begins word of mouth connections. This can be accomplished by using Google+ hangouts. Hangouts are live video conferences where three or more people participate. People primarily care about what your product or service can do to help them. In order to foster word of mouth marketing, you need to give people the chance to talk about themselves. Hangouts help customers feel special and valued by your business. They give customers a unique experience they will be sure to talk about.

5 Ways to Become an Expert on Google+ for Business

Google+ is fast becoming one of the most popular social media platforms, thanks to its integration across multiple internet platforms. Incorporating Google+ into your Google marketing strategy is a smart business decision, establishing you as an expert in your industry. If done correctly, when people Google search business your Google+ profile can come up.

Via Flickr Zack D. Smith

Via Flickr Zack D. Smith

Engage before advertising

When beginning on Google+, it is not a good idea to start advertising right away before communicating with your potential audience. When you begin promoting before the community knows you, it will take longer to build a following. Spend some time engaging with the users and answering questions before beginning your marketing plan.

Give credit

Google+ operates in a similar way to Facebook, allowing you to tag people in your posts and comments. This is the perfect way to give credit to people on Google+. People love getting tagged since others will click on their own profile. All you need to do is type a + and choose their name from a drop down list. They will get a notification they have been tagged. A user will be more likely to tag you and drive traffic to your page in the future.

Ask questions

It is okay to not always be the expert. In fact, stepping back from the authority role and asking questions makes you seem more like an expert in the eyes of your followers. Asking questions also increase your exposure. Your user engagement will increase with the desire to answer the question. Asking questions related to your audience will show that you care about and value their opinion and knowledge.

Divert traffic

If you have a large and active following on other social media platforms, direct them to follow you on Google+. People love having more connections on multiple platforms and will welcome the opportunity to add you on Google+.

Create a community

In order to establish yourself as a thought leader in your industry, you need to start a Google+ Community. You also need to join other communities and thoughtfully comment on posts without overly promoting your page. This helps build trust and drive traffic to your profile.