How to Make 4 MORE Aspects of Pinterest Work for Your Brand

Pinterest is the third most popular social media website, making it a platform that is hard to ignore when branding your business. It focuses on visual content and the audience is full of creative individuals. This means when you use Pinterest for business marketing, your plan of action needs to be creative and unique.

For those who do not use Pinterest or who are just starting out, there are eight aspects of the website that you need to understand in order to make the platform work for your brand.

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Copyright

  • Say where you got the pin from when pinning it
  • Display the URL on images
  • Use Creative Commons bookmarklet for via and a nod to the original pinner
  • Put the copyright on your website
  • If one of your images or your content was pinned without copyright, kindly ask them to add it
  • Don’t worry so much about piracy and worry more about being obscure
  • Use copyright symbols
  • Always credit photos

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Contests

  • Clients can pin photo products
  • People can pin photos and tag the brand to win
  • Host a board scavenger hunt
  • Hold a monthly board contest
  • The most repined board wins
  • Pin an image of the contest rules
  • Integrate the contests with other social media platforms, like Facebook, Twitter, and YouTube
  • Have clients upload videos and tell them to use a contest hashtag

other pinterest profile

Collaboration

  • Follow other businesses in the area to stay on top of what customers are engaged with
  • All others to pin to your boards with the Pinterest tool me+contributor on selected boards
  • Create a themed group board
  • Perform a group scavenger hunt for pins
  • Ask for colleagues to repin your pins and do the same for them if they wish
  • Promote a joint event between collaborators
  • Create lifestyle boards that combine products from other businesses
  • Host a board tour
  • Throw a Pinterest party at work
  • Crowdsource a product

analytics

Research

  • Use Pinterest analytics to measure success of certain boards and pins
  • While commenting is not popular on Pinterest, read all comments and interact with them
  • Review other business boards
  • Identify your Pinterest marketing goals and execute them
  • Do keyword searches for pins, boards, and people
  • Review and evaluate the results of your marketing plan
  • Find out how well your brands are converting
  • See what boards are getting repinned
  • Find out if Pinterest is driving traffic to your brand
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How to Make 4 Aspects of Pinterest Work for Your Brand

Pinterest is the third most popular social media website, making it a platform that is hard to ignore when branding your business. It focuses on visual content and the audience is full of creative individuals. This means when you use Pinterest for business marketing, your plan of action needs to be creative and unique.

For those who do not use Pinterest or who are just starting out, there are eight aspects of the website that you need to understand in order to make the platform work for your brand.

pinterest profile

Profile

  • Use a photo, do not use a logo
  • Make your name easy to find by typing in your business’ name
  • Add links to all of your social networks
  • Put your business information on your profile, including website address and other contact information
  • Choose SEO keywords that you use on your website and other social media sites and put them on your bio
  • Make sure to complete your profile as a business profile
  • Give your followers options to share your profile on Facebook and Twitter
  • Allow your brand’s personality to explode on the profile
  • Your top three users that you repin from will show up on the right, so choose who these are carefully
Via Flickr stevendepolo

Via Flickr stevendepolo

Pins

  • Use creative pin titles
  • Use SEO keywords in descriptions
  • Install the Pin It button on your browser to quickly pin content with descriptions and a website link
  • Appropriately tag people in pins using the @mention
  • Pin images that are high quality and the correct size
  • Only pin images or content that is related to your brand
  • Focus on lifestyle behind the images, not the product
  • Pin small amounts at a time; do not go on a pinning spree
  • Always add a description and a source link
  • Enable rich pins to give real time pricing on images from your store
Via Flickr bryanlanders

Via Flickr bryanlanders

Boards

  • Use fun and creative titles that grab a visitors attention
  • Put SEO keywords in the description
  • Mix up original content and repinned content
  • Pin images from clients
  • Create inspirational or instructive collages
  • Customize which pin is the largest on the board
  • Only create business-related boards, not personal boards
  • Turn off Search Privacy in settings
  • Choose categories for each new board you create to allow people to find your content easier
  • Use numerous boards; do not put all of your content on one board

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Images

  • On images from your website or content you pin first, add a watermark so users are directed back to you even after the image has been widespread
  • Make product photos more stylized and show them being used in everyday life
  • Use natural light in photos
  • Only pin photos that relate to your products
  • Hire a photographer to take great, in action product photos
  • Make text on an infographic very large and easy to read
  • Put the title of the product or the website on the photo
  • Instead of uploading videos, pin a photo that leads to a video

Beyond the Stats – 4 Actual Ways Pinterest Increases Your Online Sales

Pinterest is the third most popular social media website, yet it is ranked number one above Facebook and Twitter for driving spontaneous online shopping sales. This is because Pinterest is a community of creative people that want to find discover products, craft projects, and inspiring images. When you sell online, Pinterest can be a huge asset in increasing your online sales.

There are many ways businesses can take advantage of Pinterest to increase their sales. By implementing four simple strategies, you can increase your revenue and convert more Pinterest users into loyal customers.

Via Flickr Pinkpoppy

Via Flickr Pinkpoppy

Make Pins Resonate with Users

Pins need to contain professional and high quality photos or collages. Do not just pin stock product photos that can be found on your retail website. Products should not be from your eCommerce website. Instead, it should be how the products look when they are being used. If you sell clothing, have people wear them doing everyday things. If you sell kitchen appliances, show them being used on a kitchen counter with food all around.

You could also create something called a Pinographic. This is a single pin that has a series of images that are instructive. They tell a user how to do something or how a product works. A business that sells clothes can create a Pinographic advising users how to best wear their styles.

Via Flickr stevendepolo

Via Flickr stevendepolo

Change Your Goal to Getting Repins Instead of Sales

In order to make sales, you need to get a lot of repins. Research shows that 19% of purchases were recommended by a friend and 24% through a stranger’s Pinterest. Only 7% of purchases were made from pins found on a retailer’s board and 10% through a Pinterest search. Creating excellent pins will increase the chance of them being repined.

Via Flickr DaveOnFlickr

Via Flickr DaveOnFlickr

Connect with Repinners

40% of Pinterest-directed purchases were made within a week of original pinning. 80% of purchases are made within three weeks of a pin. This means you have a three week window to make a sale happen.

Look at your Pinterest analytics and look at your most recent repins from followers. Engage with these people by reaching out and offering to answer any questions a customer has about the product they have pinned. This helps keep your brand in the repinner’s mind during the critical three week window.

Via Flickr SCHW4G3R

Via Flickr SCHW4G3R

Run Promotions and Contests

Pinterest contests come in many different forms. You can have your pinner’s post a photo of themselves using the product, or ask people to repin one of your pins in order to enter into a sweepstakes. David’s Bridal often holds contests where they ask people to go through one of their many boards and pin five things from the board that they like onto the user’s wedding board. This enters them into a contest where they can win a Visa gift card.

Do you think all retail stores need Pinterest in their social media marketing plan? Why or why not? Let me know in the comments or on Twitter @HS_Writing!

Stats Don’t Lie – How Pinterest Increases Your Online Sales

Pinterest is the third most popular social media website, yet it is ranked number one above Facebook and Twitter for driving spontaneous online shopping sales. This is because Pinterest is a community of creative people that want to find discover products, craft projects, and inspiring images. When you sell online, Pinterest can be a huge asset in increasing your online sales.

Via Flickr MKH Marketing

Via Flickr MKH Marketing

The statistics speak for themselves when looking at how beneficial Pinterest is for online sales:

  • The daily number of Pinterest users has grown by 145% in the past year.
  • Unique visitors are up 2700% since May of 2012.
  • The growth of Pinterest is better than Facebook and Twitter at the same point in their history.
  • Referral traffic from Pinterest to stores is more than Google+, LinkedIn, and YouTube combined. Pinterest is about to beat out Twitter for referral traffic and is still behind Facebook.
  • Apparel referral traffic has risen by 289% from Pinterest since 2011.
  • Pinterest pins with prices get 36% more Likes than those without. Without a price, a pin gets 1.1 Likes on average. With a price, a pin gets 1.5 Likes on average.
  • Social media driven revenue to stores from Pinterest is growing considerably. From 2011 to 2012, revenue from Pinterest increased 16%. Twitter and Facebook’s revenue went down in this same time period.
  • Buyers referred from Pinterest are 10% more likely to buy a product. They also spend 10% more than those from other social media sites and 70% more than traffic from websites.
  • Brands have an easier time connecting to their target markets on Pinterest than any other social media site.

Do you think all retail stores need Pinterest in their social media marketing plan? Why or why not? Let me know in the comments or on Twitter @HS_Writing!

Creative Ways to Use Pinterest for Marketing

Pinterest is a unique and effective marketing opportunity for both B2B and B2C businesses. It is unique to use this social media as a business tool since the website is based on images that are essentially bookmarked for future reference. There are many Pinterest marketing tools that the website offers, but businesses should also use their own unique tactics for marketing.

Pinterest is made for the creative business or marketer. It is not for law firms or any other strict business. eCommerce sites benefit the most from using Pinterest, but any other creative market can see great results from Pinterest, such as graphic designers. As the website is made for creative types, there are certain boards you can set up to creatively market yourself on Pinterest.

Via Flickr mkhmarketing

Via Flickr mkhmarketing

Create a Custom Product Board

Feature either a new or popular product on its own board. Pin different images of the product along with information about specific features in each pin. Pin images from your blog, Facebook, Google+, or your retail website. Pins create a link back to the original content, therefore cross promoting your other channels.

Via Flickr cambodia4kidsorg

Via Flickr cambodia4kidsorg

Create a Featured Pinners Board

This is a good idea if you have a large following, or if you know people are frequently repining from your boards even if they do not follow you. Ask certain people if they want to pin to a group board. You can also pin their content to a Featured Pinners Board. Make sure you alert them that they are featured and consider setting up a partnership with them if they are as established or more established on Pinterest as you.

Via Flickr theanthonyryan

Via Flickr theanthonyryan

Create a Coupon Board

If you offer coupons daily or weekly, start pinning these coupons to a Coupon Board. It should include past and present coupons so that followers can see what kinds of deals and discounts you offer on a regular basis. This will help them decide to keep up with future offers. Consider creating special coupons just for your Pinterest followers.

Via Flickr bvwlibrary

Via Flickr bvwlibrary

Create a Local Content Board

Pinning or writing content that is about your local area makes you seem extremely authentic, allowing followers to respect and trust your brand. This can be events happening around the city, hot spots, or favorite things to do in the area.

What are some other ways to get creative with Pinterest? Let me know in the comments or on Twitter @HS_Writing!

Increasing Your Lead Generation with Pinterest

When you get advice from social media experts (like myself), you will often hear that using images is one of the most effective engagement tactics for any social media platform. When it comes to Pinterest, a heavy image-based platform, engagement is only achieved when you have outstanding visuals and great content. Achieving this allows you to unlock a secret bonus of Pinterest users – lead generation.

Via Flickr mkhmarketing

Via Flickr mkhmarketing

Pinterest users are a group of people who are actively looking for things to do or buy. On Facebook and Twitter, you have to convince the audience scrolling through friends’ latest updates to stop and look at your product or service. On Pinterest, the audience is already looking for inspiration. There are certain tactics you can use to increase your lead generation and conversion rates, including:

  • Host a guest board. Allowing followers to post to a guest board on your business account gets customers engaged with the brand, creates more interest in the brand, and will give you valuable insight on their preferences.
  • Create contests. Contests can be held in many ways, either by having customers pin their own pictures of your products to their boards, or by repining five of their favorite products with the opportunity to win one. Contests increase your brand exposure.
  • Show off the personality of the brand. Each business has ideas, values, and culture that they are proud of. Pin about these things, even if they are not directly related to your brand. If your employees have a penchant for funny “I did something wrong” dog sign photos, then start a board about it. These other boards make your business seem personable and authentic.
  • Pin videos. Videos provide more dimension to your brand. Pin videos that are how-to’s relevant to your products, or pin videos that convey your thoughts and emotions in a more actionable way.
Via Flickr ShardsofBlue

Via Flickr ShardsofBlue

When you use these tactics, you accomplish three things:

  1. Increase your brand awareness. This is done by establishing yourself as an authority in your market. If you sell pet care products, create boards that are only for informational content about pet grooming. This does not have to be content you created. Find reputable and non-competitive sources on the internet with great content and pin it to your account. Followers will consider you the go-to source for all information on pet care, or whatever your market niche is.
  2. Expand your reach on the internet. Collaboration is the key to expanding your reach. Pin on group boards and have others pin on your group board. Contact the people you feature on your boards to become Pinterest marketing partners. Make sure these partnered people are in your market niche.
  3. Drive traffic to your website. Pinterest drives more referral traffic than LinkedIn, Google+, and YouTube combined. This means you need to pin excellent content. Pinterest users love content that combines images with information that solves a problem, inspires, offers something desirable, or appeals to hobbies and activities.

What else do you think businesses can do to increase their engagement and therefore their lead generation? Let me know in the comments or on Twitter @HS_Writing!

Using Pinterest to Expand the Reach of Your Press Release

Pinterest is the third most popular social media network site in the world, making it hard to ignore when using business and social media. Many businesses do not realize the advantage Pinterest offers when releasing press releases online. Making a few adjustments to your press release to put on Pinterest can greatly expand the reach of the release.

Via ragan.com

Add an Infographic

Adding an infographic is an excellent way to represent the information that is discussed in the press release. An infographic should only be used if the content of the press release discusses many different facts or numbers. Do not try to create an infographic out of information that cannot be used for it.

Another tip is to not simply put the infographic in the press release, or embed in the email that is sent out. You need to separately upload the infographic on your Pinterest account, then link the infographic in the press release. You should also put a link to the press release on the infographic pin.

Add Images

Images need to be relevant to the press release and go deeper into the meaning of the release. It can be pictures of the product or people that are discussed in the press release, or it can be more abstract images. You will need to look beyond the information in the press release to find more opportunities to tell your story. Images need to be backed up with live links to further expand the reach of the release.

Create a Newsroom

A Pinterest board newsroom can mirror the website’s newsroom, or it can simply showcase the information in one press release, along with any other media assets used in your company’s news. A newsroom board can feature video news clips from the release, commentary and discussion about the release, or any other topics related. The newsroom can also feature blog posts about the release, pitches for the product or change in the business, and exclusive logos or headshots. Whatever is placed in the newsroom needs to be trademarked correctly and available for public use.

Create a Board for the Specific Press Release Topic

This is similar to the newsroom board, except the content is not time sensitive or directly related to the press release. It should revolve around images or other topics related to the news release. For example, if you are a wedding planner announcing a partnership with a local wedding dress shop, create a board full of different wedding dress styles for bridal inspiration.

Use the Same SEO in the Pin

Not only are SEO keywords imperative for anything you put on the internet, such as a press release, it is also important for Pinterest. If you use the same SEO keywords for your press release on your board, it can rank high in Google searches for at least two days after the release. On Pinterest, you can achieve higher and longer ranks using the same SEO as your press release. Make your pins optimized for the keywords by including a primary keyword as the title of your board. Put keywords in the description of your pins and add them as hashtags as well.

Use Pinterest for Free Market Research

Pinterest can help you get ideas for trendy releases and article topics. Use Pinterest to figure out what is being repinned and liked. Create a board on these popular topics and optimize it for searches. Then support it with trends and expert press releases that link back to your Pinterest board. This can generate new leads and improve the reach and click-through rates of your content.

Do you think there are other social media outlets that would do well expanding the reach of your press release? Let me know in the comments or on Twitter @HS_Writing!

5 Tools to Keep Up with Pinterest Marketing

Pinterest has recently become the top social network advertising for eCommerce websites. The visual and instant bookmark aspect of Pinterest allows businesses to attract more customers and get more conversions. Setting up Pinterest for business will be a great way to show off your products and generate leads.

A study from Gigya shows that 41 percent of content from an eCommerce Pinterest is shared, as opposed to 37 percent of content from a Facebook eCommerce page. Pinterest is not only good for eCommerce sites, but for any business with a highly visual aspect, such as graphic designers. Since the invention of Pinterest, graphic designers have made “private” profiles that showcase their personal style and tastes for clients to see. There are many different tools offered by Pinterest that has allowed every kind of business to take advantage of the site for marketing.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

  1. Rich Pins
    Rich Pins is a tool that is useful both to Pinterest members and brands across the internet. At first, Rich Pins only supported product, recipe, and movie pins. They have recently expanded this tool to include more kinds of pins. In order to take advantage of Rich Pins, the content needs to have correct meta tagging and then you need to apply for a specific type of Rich Pin.Product pins are updated every day in order to show price fluctuations and availability, along with where customers can buy the product. Recipe pins include cook time, ingredients, and servings.  Movie pins showcase content ratings and cast member information. 
  2. Article Pins
    For publishers, there is a tool that allows you to pin articles that have more description, visual appeal, and actionable content. Instead of a short, character-limited product description, publishers get to post an entire article preview with a click-through link. It makes it easier for members to find and save stories and it helps the publisher improve their traffic referrals thanks to the link. Businesses can apply for Article Pins the same way they applied to Rich Pins.

    Via Flickr by mkhmarketing

    Via Flickr by mkhmarketing

     

  3. Social Ads
    Like Facebook’s sidebar ads and Twitter’s promoted Tweets, Pinterest offers promoted pins.  Unlike other social media networks, however, Pinterest’s ads are relevant, tasteful, and transparent. There is no hidden motive with these pins, just extra promotion of great content. Their ads are only found in category feeds and search results, not on a private user’s Pinterest account.
  4. Price Updates
    Mimicking the setup that eBay has, Pinterest has a price update feature where they receive a notification when a product they have pinned drops in price. This gives you free advertising and higher click through rates. Price updates are very valuable during peak discount times, such as the holiday season. This feature makes it more important to use Rich Pins for products.

    Via Flickr by mkhmarketing

    Via Flickr by mkhmarketing

  5. Web Analytics
    At the end of 2012, Pinterest recognized the potential businesses had on their site and launched official business accounts. At the same time, they launched web analytics to give businesses insight about their followers’ behavior. Verified business Pinterest sites have the ability get data about how many people pinned from their website, how many have seen the pins from that brand, and how many people have visited their website from pins. 

You need to take advantage of these tools in order to make the most out of your business Pinterest ROI. What are some other ways you can take advantage of Pinterest for marketing? Let me know in the comments or @HS_Writing.

4 Strategies to Expand Your Brand on Pinterest

Many businesses overlook Pinterest because they think it is just for recipes and craft projects. The businesses that utilize Pinterest marketing tools are seeing huge conversion rates. Since Pinterest is not well-known as a business marketing tool, it is a good idea to get ahead of the competition and use the image-based website for your brand strategy.

Pinterest is amazing because users can digest a lot of content very quickly due to the focus on images. Users scroll through images quickly, pinning things that grab their attention. Having high quality and engaging images are important for successful branding on the website.

Via Flickr by vastateparkstaff

A good example of a company using Pinterest to their advantage is David’s Bridal. They post photos of their gowns, along with real wedding photos from their customers and they supply photos of hot wedding décor trends. They are targeting the majority female audience on Pinterest that have dream wedding boards.

Pinterest is very successful for the businesses that do it right. They look at the audience on Pinterest and find their target consumers. Like David’s Bridal targeting the many women who have wedding boards. The numbers don’t lie about the success of Pinterest.

  • Nearly 70 percent of people who get on Pinterest find items they want to buy. Etsy is becoming very successful thanks to Pinterest.
  • There are 2.5 billion page views every month on Pinterest. It is hard for businesses to ignore this kind of traffic opportunity.
  • 70 percent of brand engagement on Pinterest is generated by users. This makes it important to engage customers with your pins.

Via Flickr by cambodia4kidsorg

Understanding how customers work on Pinterest can allow you to craft a brand marketing strategy that provides deeper engagement and conversion of new customers. There are four strategies you can use to gain awareness on Pinterest.

Via Flicker by Hanspetermeyer.ca

  1. Use contests
    Pinterest is a perfect platform for a giveaway contest. Users can either pin a photo of an item to win it, or they can pin five of their favorite items on your Pinterest board in order to win a gift card or shopping spree.

    Via Flickr by Peter Haden

  2. Tell your story
    This does not mean post pictures of your weekend excursions. Leave that on Facebook. People like to know the company they are looking at. Make a board called Our Story and post pictures, such as the first dollar you ever made, with a link to your About Us page on the business website. You can also post a cool graphic that tells your mission, photos of philanthropic and volunteer work you have done, and items that tell the story about what your business stands for.

    Via Flickr by cambodia4kidsorg

  3. Spread knowledge
    Either make your own or find and share how-to tutorials, DIY projects, tips, and your personal expertise on matters that relate to your business. For example, David’s Bridal pins advice on invitations with a photo that links to the whole article about it. So, if you did this, post a high quality photo of beautiful invitations with the title of the article in the description (IE: “5 Things That Make Invitations More Effective”). Then have the photo link to the article.
  4. Sell part of your catalog
    While you should not put your whole catalog on Pinterest, you can post new items or customer favorites on Pinterest. Put what the item is in the description, along with all of the features or uses for the item. The description is where you get to place a miniature product review. Make sure to link to the webpage where customers can buy the product.

What are your feelings on Pinterest? Do you feel like it is an idle waste of time or a viable marketing strategy for highly visual businesses? Let me know in comments or on Twitter @HS_Writing!