6 Ways to Get the Party Started on Twitter

Twitter can seem overwhelming at first, especially since almost everyone on Twitter has hundreds of followers and you have zero to start with. It is easy to get started on Twitter once you understand the basics of how to communicate effectively.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Make a Plan

You need to decide what your goal will be for your Twitter account. Once you have that purpose lined out, you can start to craft your Tweets the right way. Otherwise, you will be sending out random marketing Tweets that people will ignore or Tweets about what you had for lunch. You also need to figure out your target audience and craft your Tweets specifically for them.

Be Human

The first way to be human is to make your profile human. Make your profile picture one of your face, smiling. You should also choose a cover photo either related to your business or something that defines you as a person. Once your profile is human, make sure your Tweets sound human. You only have 140 characters, but make sure every single one matches your personality and the way you speak.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Stay Polite and Informed

Always respond to anyone who Tweets to you and share their content. Also, don’t be afraid to ask Twitter experts questions. Everyone needs advice from their fellow users now and then (even me!). Making continuous rookie mistakes on Twitter irritates some users, so it is better to learn from them. Reading what other people Tweet will help you figure out the language and format you need to use. Lastly, make sure your Tweets are about other people or things. Only 20% of your Tweets should be about yourself.

Follow Worthwhile Users

Don’t follow just anyone! Make sure you want to see the content of every user you follow. Start with influencers in your niche and other people you respect. Also follow people you know in real life. From there, Twitter will recommend other similar users to follow.

Tweet Valuable Content

Make sure every Tweet you send out is valuable. Share articles that provide new information or a twist on your industry. Valuable content also includes conversations with others on Twitter. They will find value in the time you took to respond to them.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Patience is a Virtue

It takes time to grow a following on Twitter and see more interaction and results. Take a deep breath, keep using Twitter correctly, and you will see how influential your Twitter can be.

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Tagged on Twitter – Liebster Award!

I know, I am completely cheating. This is not a Twitter marketing advice post, but when you get tagged with the honor of a Liebster Award, how can you turn down a post all about it? Besides, I learned I was tagged on Twitter, so it kind of makes it a Twitter Tuesday post. Right? Right.

A Liebster Award is given by bloggers to bloggers they follow or admire. It shows a blogger how much you appreciate their hard work and content and gives that blogger a chance to pass the love onto others in the community. I was nominated by Jess Wooldridge at 913 to 619. You should absolutely check out her excellent blog and follow her on Twitter for great links and discussion on social media marketing.

LiebsterAward

Rules

  1. You must link back to the person(s) who nominated you
  2. You must answer the questions given to you
  3. You must pick other bloggers to be nominated for the award
  4. You must create 10 questions for your nominees
  5. You must notify the nominees
  6. You must provide 11 random facts about yourself

My Answers

  1. Why did you get into blogging?
    I have always tried to start a blog to no avail. When I started to learn more about social media marketing, I learned A LOT about what I was going wrong blogging. I decided to use my knowledge to help others in a strictly social media marketing blog. And here we are!
  2. Coffee or Tea?
    Coffee all the way. At home, I add French Vanilla creamer. When I work at Starbucks, it is either a Cinnamon Dulce Latte or (if it’s the season!) a Pumpkin Spice Latte. When I am working all day, I get a green tea at Starbucks later.
  3. If you found $100 would you spend it or save it?
    Spend it! I am dying for a little shopping spree.
  4. What’s your favorite blog you follow?
    It is a tie between Erica Rocco’s blog and Jessica Wooldridge’s blog. Proof that both WordPress and Blogger are excellent platforms!
  5. If you could change anything about your blog, what would it be?
    I would make it a WordPress.org blog instead. To be honest, I just could not figure out how to set it up. WordPress.com was a whole lot easier. Yet when I work on other client’s WordPress.org blogs, there are so many more amazing SEO options that I wish I had.
  6. What’s your favorite social media site?
    Why would you ask a social media marketer that question?! For personal use, it is a three-way tie between Facebook, Pinterest, and Tumblr. For clients, Pinterest. For my own self-marketing, Twitter.
  7. What’s your dream job?
    Being a novelist. Close to my job now but a lot more creative and fun! However, I wouldn’t get to interact with all my lovely social media gurus on Twitter as often!
  8. What’s the best hashtag you’ve ever seen?
    That is way, way too hard. Probably some fun one-hit-wonder hashtag from years ago.
  9. Where would you travel on your dream vaca?
    Hawaii with my husband! I went on my own, but I really want him to go with me.
  10. Share a random fact about yourself
    On top of the eleven random facts I have to do at the bottom? Here is one: I am not good at finding fun random things about myself.

My Questions

  1. How did you get into your current occupation?
  2. What do you love most about your job?
  3. What do you hate most about your job?
  4. If there was one thing you could change about your life, what would it be and why?
  5. What is your favorite smell in the world?
  6. Where is your favorite place you traveled to?
  7. What is the most adventurous thing you have ever done?
  8. What is your favorite all-time movie?
  9. If you had to eat one thing for the rest of your life, what would it be and why?
  10. The old fashioned desert island question – what are the three items you would take with you and why? Don’t choose survival items like water or lighter or inflatable raft. Pretend you have everything you need to survive.

unnamed

And I Choose…

  • Jess Leeman at All Things Social Media to get her back on the blogging track! I have missed her social media posts.
  • Alicia Rades at The Writing Realm because she gives excellent freelance writing advice and has published blog posts about client management just because I asked for her opinion! She is awesome. You can see an author interview she did with me about my wedding planning eBook on her website here.
  • Purely Social. They are an amazing social media resource and I want to know about the insanely smart writers behind their blog.
  • Sally Ulianich at Sally U: Business, Marketing, Tech, and Social Media. I love reading her posts and want to know more about her!
  • Erica Rocco at Simply Erica R even though she was already tagged once!
  • Jessica Wooldridge at 913 to 619 because I want to see how she answers my questions (you can just comment your answers if you don’t want to write another blog post!)

So get blogging and don’t forget to Tweet me @HS_Writing when you finish your blog post! Oh, I almost forgot…

11 Random Facts About Myself

Blah this one is hard. But here it is:

  1. I am really bad at coming up with questions to ask other bloggers.
  2. I am terrified of snakes, but live in an area where I see two or three in my backyard often.
  3. I am so in love with dogs that I can’t watch commercials, cartoons, or movies with hurt or dead doggies. It breaks my heart. My own dog Charley is my child.
  4. Fall is my absolute favorite time of year.
  5. I can bake but not cook very well.
  6. I have been writing since I was 4 and wrote a story about a big fish I caught with my dad. I wonder if there is any symbolism there 😉
  7. I used to write Harry Potter fan fiction about the Marauder Era. Even though I don’t advertise I did that, I deeply think it helped my writing improve and recommend it to young aspiring writers.
  8. I collect pennies in a plastic “bottle” of Coke that goes up to my hip. I have been collecting my whole life and only have two inches filled. But one day it will be full!
  9. I still buy Lego sets and build them.
  10. My husband and I are very geeky and had a partly Star Wars themed wedding. Our cake toppers were Princess Leia and Han Solo action figured we got from Comic Con. Instead of a Dollar Dance, Darth Vader kidnapped me and help me for ransom. We also entered the reception hall to the Cantina Band song playing.
  11. My freelance writing specialty topics include social media marketing, digital and print marketing, infertility/fertility, weddings, dental offices, and more. Yes, they are a weird spread.

Understanding the New Twitter Layout and Using It to Your Advantage

Twitter has secretly been planning many new and exciting changes to their layout and usability for all Twitter users. Unlike Facebook updates, which tend to go very badly and cause people to “leave Facebook forever”, Twitter did a great job introducing changes to the public and getting its users on board. Just last night I stayed up ultra late to switch to the new layout and create a new profile banner (speaking of, let me know what you think of my Twitter banner!). Here are the key changes you need to know about and how to use them to your marketing advantage.

Profile and Cover Image

small twitter profile

twitter profile

Twitter has updated the user profiles to look more like, well, Facebook’s design. The profile has a cover photo/banner at the top, and the profile picture laid over the banner. Underneath the profile picture is your same old description, location, website address, and photos and videos. On the far right, visitors receive a recommended list of who to follow and what is trending so users don’t miss out on these common Twitter features. The home page is pretty much the same, except your banner is visible above your profile picture in the top left corner.

How to Use It: Make sure you upload a profile picture that is a photo and not a logo (except for rare exceptions). Also make sure you cover photo is relevant, creative, and accurately represents your brand. Abide by Twitter’s optimal cover photo size by making your banner 1500 px wide and 500 px high. I recommend changing your picture often to keep visitors interested and coming back.

Filtered Tweets

twitter banner blog

Underneath the cover photo is a navigation that allows visitors to view your Tweets, browse your photos and videos (redundant but useful I suppose), see who you follow, see who follows you, what Tweets you have favorited, and more. The feed below these options will reflect the visitor’s choice. This allows visitors to choose exactly which content of yours they want to see.

How to Use It: This was an option on the old layout, but it was on the top left corner. This design makes it more aesthetically pleasing and easier to access. One way you can use this to your advantage is to add photos that are bold and eye catching to important posts. Since users can now filter Tweets that are only photo and video related, you can get more engagement out of your Tweets by adding relevant and exciting photos to important Tweets.

Follower and Following Lists

followers

More with making things cleaner, Twitter has made viewing who you follow and who follows you easier to sort through. All of these users on Twitter are graphically organized with their banner and profile picture along with their description. This block format, reminiscent of Pinterest, allows users to easily sort through and digest options.

How to Use It: Start finding new people to follow and grow your own following!

Pinned Tweets

pinned tweet

The Pinned Tweet feature allows you to choose one Tweet to feature at the top of your profile. The only rule is it cannot be a Retweet.

How to Use It: Run specials, promotions, or exclusive content in a Tweet then pin it to the top of your profile. For example, if you are offering a free whitepaper, pin it to your profile! It can also be a highlight of what your Twitter “brand character” is all about so visitors get a clear sense of who you are. There is a bit of pressure choosing the featured Pinned Tweet. I am still trying to decide the best Tweet to pin on mine!

Best Tweets

best tweet

Twitter’s new profile also allows visitors to view the “best Tweets” you have produced. These are the ones that have experienced the highest engagement on Twitter.

How to Use It: Look through the Tweets that are featured and find a common theme in all of them. Start using that technique in all future Tweets to increase engagement overall.

Mobile Photo Improvements

twitter photos

Now Twitter’s mobile platform is more photo-friendly with the ability to tag up to ten people in a photo and to share multiple photos in one Tweet.

How to Use It: Brands can now fully engage with their audience by using this multiple photo and high tag option. You can post multiple photos that tell a story or send a message about your brand and tag relevant users in each photo for optimal sharing.

What do you think of the new layout? Let me know in the comments or on Twitter @HS_Writing!

How to Use Twitter for Customer Service Without Tarnishing Your Brand Reputation

The Twitter platform is a very useful communication tool for your business. Companies use Twitter to get new customers and connect with the old ones. However, not many companies consider the importance of Twitter for customer service. Many people want to communicate on Twitter and sometimes it is to question or complain about your product or service. Some companies ignore customer requests on Twitter to avoid drawing negative attention to their brand. This is the wrong step to take. Instead, here are some ways to manage customer service on Twitter while still making your brand look awesome.

Via Flickr DigitalRalph

Via Flickr DigitalRalph

Respond Quickly

Try to respond within 24 hours. The less time you take to respond, the better. This is the same rule that goes for any customer service interaction, but many companies take days to make contact after an initial communication request from the customer. Your customer have chosen to communicate via Twitter because they thought they would get a faster response on that platform. Show them how attentive you are to their problem by quickly responding.

Via Flickr Warren Sukernek

Via Flickr Warren Sukernek

Use Empathy and Acknowledgement

Don’t be a Twitter robot! Make sure you tell them you are sorry about their problem or understanding their frustration. Acknowledge the problem before trying to solve it for them as well. When you take these steps, you are showing that you care about their customer and their experience with your brand. You are also indicating you did read their entire problem and did your research about how to fix it.

Via Flickr Book Work Laser & Design

Via Flickr Book Work Laser & Design

Don’t Redirect Them

People are choosing to communicate with your company on Twitter because that is their preferred method of communication. Asking them to visit the store, call, email, or get on another social media platform is inconvenient for them. They want their problem solved now and through the initial way of communicating. Answer their question or complaint entirely on Twitter. This can be tricky since you only have 140 characters, but brevity is your friend here.

Via Flickr Trey Pennington

Via Flickr Trey Pennington

Try to Resolve the Issue in One Tweet

I know you think I am crazy. But if your company can solve any issue in under 140 characters, your customers will have an amazing impression of your customer service. When you read about their problem entirely, do your research before responding, and give a perfect solution in few characters, you are taking up very little of your customer’s time and resolving their issue with ease. Evidence of your excellent customer service stays on Twitter as well, showing others how easy it is to communicate with you therefore giving them confidence in your brand.

Why Your Business Should Hold a Twitter Chat

Essentially, Twitter chats are the same as being in a chat room. Users keep track of responses with the specified hash tag and usually anyone can participate. There are also many services available online that allow you to keep track of multiple chats in a streamlined way. There are many benefits of joining or starting a Twitter chat:

Via Flickr cambodia4kidsorg

Via Flickr cambodia4kidsorg

  • The opportunity to network and make connections with people who have an interest in your brand.
    When you hold a chat event, customers get to talk to you and build a deeper bond with your brand. In order to get the most engagement and relationship out of the chat, you need to choose a discussion topic that resonates with your followers. If you make your chats weekly and combine them with how-to webinars, you can increase your lead generation as well. You will get new followers with a Twitter chat, and your brand will reach new people when your responses are retweeted during the chat.
  • Chats position your brand as an expert in the industry.
    Not only is starting a chat a great to build brand authority, but joining chats as a guest is a great way to create a reputation as an expert. You can answer questions related to your industry and establish yourself as an authority. Get to know the host of the chat by Tweeting with them on a regular basis. Whenever you stay in the host’s mind as an authority, it will increase your chance for a guest spot. You can also email the host with your interest. Before participating in the chat, update your Twitter bio to include a link to your website or Facebook.
  • You can create one-on-one relationships.
    Participating in chats frequently will help you build relationships with other people in your industry on Twitter. The more relationships you form, the more recognition your brand will receive in the industry. You will get new followers and create new leads with each participation.
  • Your brand can stay informed on this industry.
    You can also attend Twitter chats as a spectator in order to learn about news and updates in the industry. Find chats with other professionals in the industry in order to discuss common issues.
  • Chats are a method of promotion.
    You can ask hosts if you can sponsor their Twitter chat in order to give your brand more awareness. This means the host will mention your business as the sponsor and you will get mentions in any articles or posts about the chat. Products or services, being the featured guest, and placing advertising banners are also methods of promotion.

What has been your favorite Twitter Chat you have participated in and what made it special? Let me know in the comments or on Twitter @HS_Writing!

The Different Kinds of Twitter Chats

Many businesses know they need a Twitter for their marketing campaign. They have an account and follow the best Twitter business practices. But many do not use Twitter chats to their advantage. Using the Twitter chat tool will engage your followers and generate new leads.

Via Flickr danielmoyle

Via Flickr danielmoyle

Twitter chats get people to stop scrolling and to engage in in-depth discussions about a certain topic. A person or a business will set a time and duration for the chat. They then spread the word to get others to join in using hashtags with the name of the business and chat after it, such as: #NameChat. There is usually a leader of the chat who welcomes users and keeps things on track and on topic. There are some different kinds of Twitter chats:

  • Chats with no agenda. These kinds of chats are usually spontaneous without a leader or moderator. They are very casual and anyone can join in.
  • Chats about a specified topic. After a particular topic is posted, everyone will Tweet about that topic.
  • Chats with an expert. This kind of chat features an expert or famous speaker. People can join in by asking that person questions.
  • Chats with a posed question. This chat is when a leader poses a question and users participate to answer the question.
  • Chats about an event with a hashtag. This is very common on television. For example, How I Met Your Mother puts the hashtag #HIMYM on the bottom of the screen at the beginning of the episode to remind people to Tweet about the episode. Other shows, like The Voice, will do the same thing and read off Tweets during the live show.

Have you ever participated in a Twitter Chat? How did you feel about it? Let me know in the comments or on Twitter @HS_Writing!

Choosing a Twitter Tone for Your Brand

Twitter is a great platform to perfect your social media branding for your business. Part of creating a brand using Twitter as a marketing tool is getting the tone in your Tweets right. There are three kinds of tones that work for your Twitter brand – fun, informative, and helpful.

Social media experts say it is best to pick two of these tones for your Tweets in order to create a brand voice. Many businesses think they need to be fun and light hearted on Twitter when they actually should stick to the identity of their brand. There are a few things to keep in mind when establishing your brand’s tone on Twitter.

Via Flickr Jared W. Smith

Via Flickr Jared W. Smith

Twitter is a Branding Exercise

Most companies already have a brand identity. However, on Twitter the brand gets an opportunity to express itself. This is why it is important to decide the tone of your Tweets. Brands are usually constructed very formally. Before making a brief, the brand has to go through a process where clear and strategic guidelines are presented. This is difficult to follow, however, when you are trying to communicate in a conversational tone on Twitter.

When preparing a brand tone for Twitter, the company needs to talk about the brand’s personality and human characteristics. The voice needs to reflect the personality of the brand in sounding human. Maybe you can have a representative send personalized Tweets and photos out on Twitter to make the brand communicate casually. Or you can create a character that represents the brand on Twitter. There are many creative approaches to take when establishing a brand voice.

Via Flickr philcampbell

Via Flickr philcampbell

Don’t Be Influenced by Community Peer Pressure

Some brands see the demographic of their audience on Twitter and try to imitate the way they communicate. This is a bad idea. At the end of the day, you always need to stick to your brand’s identity. Sometimes companies think that a person will protect them from negative comments about their brand, but it only comes across as inauthentic.

There is no need to put on a mask that is different from your brand in order to communicate with your audience. Most people do not want to become friends with their brands, much like most people are not friends with their parents. Instead, they want to be able to establish a dialogue with a brand they enjoy using.

Via Flickr philcampbell

Via Flickr philcampbell

Twitter is More Than an RSS Feed

Your Twitter account for your brand is a platform that allows your brand to become human and communicate with an audience. It is not a place to post a series of links to products, website pages, or news about your brand. While it is okay to post links occasionally, you need to have a real person post the links with commentary that gives it context. Use Twitter as an opportunity to show a behind the scenes look at your brand and start a discussion about your brand on the internet. It is always a great way to communicate with and get to know your audience, building a loyal following. Let an RSS feed do its work and keep Twitter as a communication tool.

Via Flickr IssacMao

Via Flickr IssacMao

Find Out How You Would Like to Use Twitter to Communicate

Before you can establish a voice, you need to decide how your brand will best communicate on Twitter. Establish what the marketing goal of Twitter will be for the brand and post valuable content that achieves that. For example, a Twitter can be used to increase brand awareness and engagement. Ask questions to your audience, start a hashtag contest or discussion, and post photos that will help increase brand awareness.

Don’t just talk about all of your products and services. Share your passion for your brand in multiple ways, not just talking about yourself. For instance, if you sell cameras, post a photo one of your employees took with a camera or post an article about the joys of photographing.

Which brands do you think have the best Twitter tone? Let me know in the comments or on Twitter @HS_Writing! Personally, I like Taco Bell’s college friend tone.

How Many Tweets Should Your Business Respond To?

One of the best things about Twitter is the ability for businesses to quickly and easily interact with their followers. Celebrities have used Twitter to build an image of their brand where fans can openly communicate with them. Communication is one of the best Twitter tools you have, and using it will help you seem authentic and increase your Twitter followers.

Via Flickr Garrett Heath

Via Flickr Garrett Heath

Respond to Questions

Communication on the internet is the same as having a conversation in real life. If someone asked you a question, you would not just walk away without answering. On Twitter, any time a user asks you a question, you need to respond either with a @mention or a direct message. For questions that many people would have, use @mention. For more specific questions, respond in direct message. You don’t want to clutter your follower’s feed with questions they don’t care about.

Respond to Comments

The comment should be exceptionally moving or positive. Do not respond to users who just say, “Awesome website!” RT too many inane positive comments causes your brand to lose authenticity. If the user did not ask for a response, then do not reply. Cluttering people’s feeds wastes your followers’ time and bandwidth.

Every now and then, RT a Tweet that mentions you positively. This should be a great Tweet, such as, “Just got my shirt from @tshirts! I am so excited to wear it out tonight!” This is a good thing to RT every now and then with a thank you comment and a link to the shirt on your eCommerce website.

Respond to Insults or Complaints

Before responding to these kinds of Tweets, remember to never get nasty or start a flame war. Many people on Twitter are putting this kind of content out there in order to get a rise out of others. They feel safe on the anonymous internet. Everything you do on Twitter reflects the business, so every time you communicate it needs to remain professional.

Instead, respond with helpful solutions to their issues. You also need to find out the percentage of people on Twitter who do not care about your brand and who will only Tweet you to start problems. Ignore the people who are intentionally trying to cause problems and save your resources for people who actually need customer service.

How often should you respond? Some experts say as often as possible to respond to everyone, but many followers do not like their feed to be cluttered with a business responding to every comment or inquiry they receive. This tactic can result in a loss of followers.

A better rule of thumb is to only respond to the kind of Tweets mentioned above and only if they are very strong. Also, only respond to Tweets within 24 hours of their being sent. Any longer and it makes your brand seem less authentic.

While you need to respond to both negative and positive comments, you need to do so by keeping your brand in mind. Be consistent with your voice and brand personality on all Twitter communications. Sometimes, brands do not respond to Tweets that mention their name, but do not use the @mention tool. This means a slew of Tweets get lost in the space of the internet. Businesses need to use a social media management tool in order to receive both kinds of messages. This will help your brand seem more reachable to all users.

What kind of responses from businesses annoy your Twitter feed? Let me know in the comments or on Twitter @HS_Writing!

The Different Ways of Retweeting and What They Mean

Twitter is a versatile website that is a perfect addition to any social media campaign. There are many different aspects of Twitter, making it easy for businesses to use Twitter a little bit wrong. For example, understanding the differences between the ways of Retweeting will help promote a Tweet more effectively.

Retweet

Official Retweet

An official Retweet is a button you can press that is integrated into Twitter. The Tweet will show up on your feed without any alteration to the Tweet on your part. A green border will appear around the top left corner of the Retweet, drawing the attention of people on Twitter who do not follow this person. This is perfect for:

  • Showing the full endorsement of a Tweet
  • Promoting a powerful message that you cannot translate yourself, such as a breaking news story
  • If you want the message to go viral

The official Retweet does not give you any benefits. It is used only to spread news and information without any alteration. Official Retweets are easy to spread with only one click needed. This should be used if you do not need to add content, credit, or edit Tweets. It should not be used for:

  • Connecting with your followers while sharing great content
  • All of the content of the feed. Too many Retweets makes your page look lazy

Traditional RT

Traditional RT

Before the Retweet button, users invented the RT term in order to give credit to someone else’s Tweet that they enjoyed. A sample RT looks like, “Confused about Retweeting? Here is a guide to the different Retweets: link here RT @RetweetExpert.” Even with the Retweet button, people still use RT either before or after the Tweet for certain reasons:

  • RT endorses the person who has supplied the Tweet, but also allows you to interact with them directly with the @username
  • RT is a great way to add a comment to the Tweet before RT-ing it
  • If other people have added RT @username to the front of the Tweet

Twitter is known as a community of people who add on to others ideas, constantly evolving content. RT is a perfect way to do this. Professional Tweeters, such as your business, also use RT to give credit to people. RT’s are not good for:

  • Tweets that have four or five usernames after the RT because it is hard to read
  • When an extra RT is dangerously close or over the 140 character limit

Via

Via @username

Another way to Retweet is to add via @username to the end of a Tweet in parenthesis. It is a lighter version of retweeting, somewhere between a traditional RT and an official Retweet. This is used best when:

  • You want to focus on the content of the Tweet, but still need to give credit to the original Tweeter
  • You are adding thought or a comment to the Tweet but like the look of via @username better than an RT format
  • You are going to change parts of the Tweet entirely since the whole original Tweet is not going to be preserved

The only time you should not do via @username is for the same reasons you should not do an RT @username.

thanks for sharing

Thanks for sharing @username

This version is the best endorsement you can give a fellow Tweeter, but it takes a lot of crafted effort. You are essentially doing a RT, except you are adding a comment at the beginning thanking the Tweeter for the content. An example of this kind of Tweet would be, “Great post! @username The Four Different Kinds of Retweeting link here.” This is used when:

  • The Tweet genuinely entertained you or helped you and you think it can have the same effect on your followers
  • You want a reply from the Tweeter, which can start a Twitter partnership that will increase your social outreach
  • You want to create more traffic or engagement with your followers

This kind of Retweeting is not useful in certain cases:

  • Like with Retweet, you do not want to do it too much or your Twitter feed will seem lazy, even with the extra effort of commenting
  • Each time this Retweet is done, it loses its power, so use it selectively
  • If the original Tweeter is famous or too busy to reply, then do not bother with this kind of Retweet

What is your favorite way of Retweeting? Let me know in the comments or on Twitter @HS_Writing!