4 Benefits of Using Hashtags

All over the Internet, people use hashtags to find information and hold conversations. They are even used as language in face-to-face conversations! They have so many uses to help readers find your content and spread your brand name.

Take the #HipmunkCityLove hashtag as an example. Hipmunk, a travel-booking and review site, uses hashtags to spread the love about various cities, including Cancun in the city reviews I wrote for them. Not only does the hashtag spread the word about Hipmunk, but it also allows travelers to share insider information about cities and learn about places they want to visit. To get in on the hashtag game, learn about these four benefits.

Spreading Brand Name

Image via Flickr by melenita2012

Image via Flickr by melenita2012

Like word-of-mouth marketing, social media gives you an amazing opportunity to spread your brand  further than you normally can. Hashtags that catch the eye are a great way to do this. Branded hashtags have immediate business recognition, but are not shared as widely unless the marketing message behind it is really engaging.

If you use a hashtag that supports a conversation related to your business without your name in it, you have a better chance of spreading it. Without a direct reference to your brand, however, people may not associate your business with it. If you start an active conversational strategy where you are commenting and sharing every positive use of the hashtag, people will more easily associate your brand with the hashtag.

Starting a Conversation

Via Flickr by mikecogh

Via Flickr by mikecogh

When you create a hashtag, you are starting a specific conversation about a topic related to your business or industry. People love chatting on social and sharing media in relation to hashtags. If the conversation you are trying to start is interesting enough, people will happily join in.

A precaution: make the hashtag specific so people cannot make any negative commentary. The label #McDStories is an example of a hijacked hashtag. McDonald’s wanted people to share their awesome experiences at McDonald’s. Instead, the audiences used the hashtag as permission to complain about their bad experiences.

Convert Customers and Increase Sales

Via Flickr by mikecogh

Via Flickr by mikecogh

If you have a product you sell, you can create a hashtag around it. This works great if it is a new, anxiously anticipated item, or a very popular product. Encourage people to take photos of themselves using the product and share the images with the hashtag. To incite more interest, offer a prize or reward for the best picture or most creative use of your product. This media sharing will greatly improve your brand reach, converting new customers who want to try your product, and increasing sales.

Positive Customer Service

Via Flickr by cogdogblog

Via Flickr by cogdogblog

When you start and participate in the hashtag conversation, it acts as customer service. People who enjoy your conversation will remember your contributions, creating positive feelings about your brand. This positivity will stick, giving your audience great customer service before they even buy!

The benefits of using hashtags are enormous. Not participating actually puts your business at a disadvantage. Even if you simply join hashtag conversations without creating your own, you need to get in the conversation.

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Vine – The Tweet of the Video Marketing Platform

Vine is quickly rising in popularity for businesses. The six second video allowance is difficult, but many businesses are unleashing their creativity to make amazing and effective marketing content in a short period of time. Since it is a new platform, many businesses don’t know what to make of it. I thought I would try to explain it for those who are confused.

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Compare it like this – you can write a long blog post, then pull a sentence and Tweet about it. This is essentially a Vine. Sure, you can make a longer YouTube video to make your point, or you can make a Vine that highlights the points you want to make in the video. This highlight reel is more likely to be watched by your followers as well. After all, who doesn’t have six seconds to watch a video, no matter what its about?

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Vine videos are absolutely supplemental marketing. Just like you can’t only have a Facebook page, you should never only have a Vine account and that’s it. Vine videos are meant to be shared on your different platforms and supplement other marketing messages. So, if you are trying to promote a new product, you can create a six second video highlighting how cool the product is to get your followers engaged.

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A great example of using Vine correctly is supplied by Molson Canadian 67. They are suppliers of a premium light beer only available in Canada. They took the six second platform and created a campaign called #mixin6. They show followers how to make cocktails out of their beer in only six seconds. In the description of the video and on all platforms they share the video on, they include the recipe. Not only are they highlighting their product, they are also providing useful and entertaining content to followers, engaging them with the brand completely.

Still have questions about Vine? Leave a comment or talk to me on Twitter @HS_Writing!

11 Ways to Promote Your Brand with Vine [SOCIAL MEDIA TODAY]

I have been planning to write a blog about Vine using excellent examples of the six second video that real brands have posted. I was going to use these videos to show exactly what your business needed to do on Vine to use it successfully and make your followers fall in love with you.

So I started researching, and found this excellent article by Bidisha Gutpa on Social Media Today. It covers everything I wanted to explain and did it so much better than I could. Instead of trying to make my own that pales in comparison, I am just going to send you lovely readers over to her article to learn! I know it seems like I am cheating, but I have to give credit where credit is due! So click on the picture of her article below to get some great advice on using Vine for marketing.

vine post in april

 

3 Reasons Why Your Brand Needs to Use Vine

Vine is a mobile video application that allows users to take 6 second videos and share them with friends on social media sites, specifically Twitter and Facebook. While users love the application, not many businesses are taking advantage of the platform as a valuable marketing tool. Here are three reasons why your brand needs to add Vine to your marketing plan.

Via Flickr clasesdeperiodismo

Via Flickr clasesdeperiodismo

Anyone Can View Vine Videos

While other platforms, such as Pinterest or Facebook, require an account to access and play with content, Vine videos can be seen by anyone. The videos can be shared on Facebook, Twitter, Pinterest, Tumblr, Reddit, and more. This makes Vine extremely valuable. No content is wasted on a small demographic of people on certain accounts. You can create one Vine video and share it all over these platforms and even on the business blog.

Videos Are Marketing Gold

Visual content is one of the most engaging kinds that businesses can use. Many brands are using photo-centric content in their social media platform posts, but videos need to be used more. A Cisco report predicts that video interaction will consume 69% of customer internet traffic by the year 2017. This is because information can be communicated better via video. Many users scroll aimlessly through text posts, but videos require full attention. Instead of a long paragraph of information, brands can show off a new product or service in an engaging video.

Customers Gain Brand Confidence

Being able to see a live action look into the brand gives customers more confidence and support in that company. Anyone can post photos and links on social media accounts. But videos show that a company is real. The time limit on Vine videos mean you can quickly highlight a product or service or promotion and gain ten times the interaction and trust from customers than you would have from an article or blog post.