3 MORE Ways to Engage Readers in Your Business Blog

Creating a business blog can be a huge asset to your marketing plan. Business blogging provides readers with informational content that establishes your brand as an industry leader. Sometimes when you make a blog it is not successful at first. There are six ways to change that and get ultimate reader engagement. This will help promote your business and create a loyal customer base.

Via Flickr by See-ming Lee

Via Flickr by See-ming Lee

  1. Ask questions. To make engaging with the blog easier for your readers, you should include questions at the end of the post. Do not ask anything like, “What is your favorite color?” The question needs to relate to the blog post topic, be thoughtful and dynamic, and inspire readers to participate in discussion in the comments.

    In order to have these dynamic questions, you need to have a very interesting blog post that discusses the similarities and differences on something, or that pose a discussion on a prevailing train of thought. Get creative with your post content and the questions that you can ask readers will activate more discussion in the comments. Make sure to reply to comments with great answers to questions.

  2. Share on social media. Not only do you want your readers to share your blog posts, but you should also share it on your own social media accounts. Each reader has a different way they like to interact with content on the web, so you need to post your blog to all of these sites in order to reach all potential readers. Many people do not want to comment on the actual blog and instead will share their thoughts on a social media site.

    Make sure to respond to these alternative comments and even consider featuring them on your next blog post for further discussion. The business should have the basic four: Facebook, Twitter, LinkedIn, and Google+. If your business is large or sells high-end products or services, you do not necessarily need a Facebook page.

  3. Get to know your readers. This is the most important rule. Interaction with your readers is the key way to engage them. Get to know those who follow and comment on your blog and respond to any questions or great comments. Even respond to negative ones in a kind and professional way – absolutely do not start a flame war. By responding to readers, they feel valued and it shows others in your blog community that their responses are viewed.
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3 MORE Ways to Increase Traffic to Your Blog

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Rosaura Ochoa

Via Flickr Rosaura Ochoa

  1. Use links, keywords, and photos. Use keywords in your blog and make sure you are doing it right for SEO optimization. There are many basic SEO guides on the internet that will be more than enough information for you to keyword blogs correctly. Carry that knowledge for your website as well. Make your content varied with links to other places, quotes from people, and mentions of famous people or organizations.

    Make sure blog posts are laid out in a way that is easy for people to engage with and scan easily. When people open a blog post and see a huge block of text, they rarely read it. Text needs to be broken into chunks, divided with sub headers, and sprinkled with bullet points. This breaks up the information and makes it easier to digest. Photos are another great way to do this. Photos help break up a blog. Having a blog post full of photos or GIFs is also very popular right now and highly engages readers.

  2. Consider your titles and URL. The title of the blog is what makes people click on it to open. A good title catches reader attention and should be controversial, use a common saying, hints at conflict, has action, poses a question, and more. The URL of the blog is another first impression factor that will make people click on the blog or avoid it like the plague. The URL needs to be short, easy to spell, and easy to remember. URLs can be shortened for sharing through popular link shortening sites, such as Bitly and Tiny URL.
  3. Use social media to share your posts. Together, popular networks such as Google+, Facebook, and Twitter have over one billion users. People on these sites invest a significant amount of their time scrolling through feeds and profiles. To get more traffic to your blog, post a link to the blog post on your social media profiles. Interact with anyone responses to the blog post on these social media sites, including a “Thanks for sharing!” message. Make sure your profiles on these sites are completely filled out with an accurate profile picture and adequate information.

Don’t forget to look at the three other ways you can increase traffic to your blog on last Sunday’s post!

3 Ways to Increase Traffic to Your Blog

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Maria Reyes-McDavis

Via Flickr Maria Reyes-McDavis

  1. Target your audience. Based on what market niche you are writing about, figure out who the audience is and what they like to read. Infographics, storytelling videos, and fact collection are great methods of blogging that appeal to certain kinds of audiences. Having blogs that are different from text only will help you make your content more shareable.
  2. Create valuable content. A blog needs to have a central purpose. It could educate, entertain, or solve a problem. It needs to add value to internet conversations, meaning it cannot be a recycled idea. Always think of the reader when writing a blog, addressing issues, or challenging a universal experience your audience has. Keep the blog simple to make them more shareable.
  3. Write evergreen blog posts. Many businesses only write blogs that comment on the latest social, political, or business news in their market. While this is tempting, it does not stay relevant on the internet for long. How often do you want to read about how Hugh Grant picked up a prostitute and got caught? Not since the story broke in 1995. The same goes for one-hit-wonder news today. Evergreen blogs have information that is still relevant fifteen years from now. They can be re-read, re-commented, and re-shared indefinitely.

Learn three more ways to increase traffic to your blog next Sunday!