Tagged on Twitter – Liebster Award!

I know, I am completely cheating. This is not a Twitter marketing advice post, but when you get tagged with the honor of a Liebster Award, how can you turn down a post all about it? Besides, I learned I was tagged on Twitter, so it kind of makes it a Twitter Tuesday post. Right? Right.

A Liebster Award is given by bloggers to bloggers they follow or admire. It shows a blogger how much you appreciate their hard work and content and gives that blogger a chance to pass the love onto others in the community. I was nominated by Jess Wooldridge at 913 to 619. You should absolutely check out her excellent blog and follow her on Twitter for great links and discussion on social media marketing.

LiebsterAward

Rules

  1. You must link back to the person(s) who nominated you
  2. You must answer the questions given to you
  3. You must pick other bloggers to be nominated for the award
  4. You must create 10 questions for your nominees
  5. You must notify the nominees
  6. You must provide 11 random facts about yourself

My Answers

  1. Why did you get into blogging?
    I have always tried to start a blog to no avail. When I started to learn more about social media marketing, I learned A LOT about what I was going wrong blogging. I decided to use my knowledge to help others in a strictly social media marketing blog. And here we are!
  2. Coffee or Tea?
    Coffee all the way. At home, I add French Vanilla creamer. When I work at Starbucks, it is either a Cinnamon Dulce Latte or (if it’s the season!) a Pumpkin Spice Latte. When I am working all day, I get a green tea at Starbucks later.
  3. If you found $100 would you spend it or save it?
    Spend it! I am dying for a little shopping spree.
  4. What’s your favorite blog you follow?
    It is a tie between Erica Rocco’s blog and Jessica Wooldridge’s blog. Proof that both WordPress and Blogger are excellent platforms!
  5. If you could change anything about your blog, what would it be?
    I would make it a WordPress.org blog instead. To be honest, I just could not figure out how to set it up. WordPress.com was a whole lot easier. Yet when I work on other client’s WordPress.org blogs, there are so many more amazing SEO options that I wish I had.
  6. What’s your favorite social media site?
    Why would you ask a social media marketer that question?! For personal use, it is a three-way tie between Facebook, Pinterest, and Tumblr. For clients, Pinterest. For my own self-marketing, Twitter.
  7. What’s your dream job?
    Being a novelist. Close to my job now but a lot more creative and fun! However, I wouldn’t get to interact with all my lovely social media gurus on Twitter as often!
  8. What’s the best hashtag you’ve ever seen?
    That is way, way too hard. Probably some fun one-hit-wonder hashtag from years ago.
  9. Where would you travel on your dream vaca?
    Hawaii with my husband! I went on my own, but I really want him to go with me.
  10. Share a random fact about yourself
    On top of the eleven random facts I have to do at the bottom? Here is one: I am not good at finding fun random things about myself.

My Questions

  1. How did you get into your current occupation?
  2. What do you love most about your job?
  3. What do you hate most about your job?
  4. If there was one thing you could change about your life, what would it be and why?
  5. What is your favorite smell in the world?
  6. Where is your favorite place you traveled to?
  7. What is the most adventurous thing you have ever done?
  8. What is your favorite all-time movie?
  9. If you had to eat one thing for the rest of your life, what would it be and why?
  10. The old fashioned desert island question – what are the three items you would take with you and why? Don’t choose survival items like water or lighter or inflatable raft. Pretend you have everything you need to survive.

unnamed

And I Choose…

  • Jess Leeman at All Things Social Media to get her back on the blogging track! I have missed her social media posts.
  • Alicia Rades at The Writing Realm because she gives excellent freelance writing advice and has published blog posts about client management just because I asked for her opinion! She is awesome. You can see an author interview she did with me about my wedding planning eBook on her website here.
  • Purely Social. They are an amazing social media resource and I want to know about the insanely smart writers behind their blog.
  • Sally Ulianich at Sally U: Business, Marketing, Tech, and Social Media. I love reading her posts and want to know more about her!
  • Erica Rocco at Simply Erica R even though she was already tagged once!
  • Jessica Wooldridge at 913 to 619 because I want to see how she answers my questions (you can just comment your answers if you don’t want to write another blog post!)

So get blogging and don’t forget to Tweet me @HS_Writing when you finish your blog post! Oh, I almost forgot…

11 Random Facts About Myself

Blah this one is hard. But here it is:

  1. I am really bad at coming up with questions to ask other bloggers.
  2. I am terrified of snakes, but live in an area where I see two or three in my backyard often.
  3. I am so in love with dogs that I can’t watch commercials, cartoons, or movies with hurt or dead doggies. It breaks my heart. My own dog Charley is my child.
  4. Fall is my absolute favorite time of year.
  5. I can bake but not cook very well.
  6. I have been writing since I was 4 and wrote a story about a big fish I caught with my dad. I wonder if there is any symbolism there 😉
  7. I used to write Harry Potter fan fiction about the Marauder Era. Even though I don’t advertise I did that, I deeply think it helped my writing improve and recommend it to young aspiring writers.
  8. I collect pennies in a plastic “bottle” of Coke that goes up to my hip. I have been collecting my whole life and only have two inches filled. But one day it will be full!
  9. I still buy Lego sets and build them.
  10. My husband and I are very geeky and had a partly Star Wars themed wedding. Our cake toppers were Princess Leia and Han Solo action figured we got from Comic Con. Instead of a Dollar Dance, Darth Vader kidnapped me and help me for ransom. We also entered the reception hall to the Cantina Band song playing.
  11. My freelance writing specialty topics include social media marketing, digital and print marketing, infertility/fertility, weddings, dental offices, and more. Yes, they are a weird spread.
Advertisements

How to Start a Successful Business Blog

Many companies want to know how to start a business blog because of the importance it plays in a marketing scheme. When you learn how to make a successful blog for your business, you can reap all huge benefits by increasing your brand awareness. Successful blogs are also a great source of revenue that can finance future marketing efforts.

Businesses who start a blog produce content on a regular basis, increasing their SEO rankings and spreading brand awareness. They also set up the business as an industry leader who is knowledgeable and genuine. As you are implementing a blog, make sure to keep certain tactics in mind.

Via Flickr photosteve101

Via Flickr photosteve101

  • Stick to your market niche. If your business is in retail, keep all blog topics on retail. However, you do not want to make the blogs just general retail topics. While it does give you more ideas for content, there are hundreds of blogs about retail on the internet.

    Focus on a specific aspect of your market niche, such as writing only about young men’s fashion. This topic is not general retail, but it is also not so specific that half of an audience does not find the information they need.

  • Make content entertaining and easily readable. First and foremost, content needs to be conversational. Even if you write for a tech blog, write the posts using I, you, and we. Make jokes throughout, especially insider technology jokes that your readers will love. The posts you write need to be entertaining and personable with content that solves a problem for the reader or educates them.

    Break up lengthy paragraphs with line breaks and make sure to divide the blog content up with subheadings, italics, bullet points, and photos. This diversity in content will make the blogs easy to read and appreciated by followers. Following these steps when you are crafting posts will help you build a loyal readership in no time.

  • Focus on Google search rankings. This means utilizing correct SEO, or Search Engine Optimization. This requires correct keyword placement and research in order to see higher search engine rankings. There are many internet guides and books available to help you develop the best SEO practices, but there are a few easy things you can implement to get started.

    Make page titles unique, accurate, and brief. They need to catch the attention of the reader so they click on it, but be short as well. A description meta tag should be used. Keep URLs short and easy to spell and remember. Use relevant and descriptive text for the anchor link. For example, instead of saying, “Click here,” type “learn about carpet installation” with the appropriate link. There needs to be an alt description for photos and the blog needs to be easy to navigate as well.

  • Be social. Even when you have customized your blog and content to be Google-friendly, you cannot rely on just that to get readers. Share your posts through all of your social media accounts and interact with any responses to shares. You also have to be social and join in the blogging community. This can be accomplished many ways.

    Link to your sources for the articles, and other blogs, throughout your post. Comment on these blogs saying you linked them in your post. Follow similar blogs in order to get noticed. Engage with commenters on your blog in order to keep them as loyal readers. Get to know them so they feel valued. Guest blog for others and invite people to guest blog for you.

  • Keep length, consistency, and traffic in mind. Surprisingly, detailed blog posts are worth more on Google search rankings than shorter posts. On the first page of Google search results, each page has at least 2,000 words of content. However, do not fill up posts with fluff words to hit the 2,000 mark. All content needs to be useful and authentic.

Make sure to post new blogs consistently. If you start blogging three times a week, then you need to always blog three times a week and on the same days. The more you blog, the more your content will be viewed. It is very easy to get new traffic to your blog, but hard to keep people invested in visiting. This can be changed by building a community of followers. Respond to all emails and comments and get people involved by having them take surveys about what content they would like to see.