How and When You Should Post on Twitter

I remember when I first signed up for my professional Twitter @HSWriting. I had a very old (and dusty) personal Twitter I tried to use years ago to communicate with my favorite authors and radio stations. I didn’t get much feedback and all of my friends were on Facebook, so I abandoned it. When I signed up my professional Twitter, I knew the rules of how to use it for marketing and all the best things to do. Still, that blank box was glaring at me as I nervously sat down to compose my first Tweet.


No matter how much you know or don’t know about Twitter, first starting a new account is daunting. One of the most asked questions is, “How much should I Tweet and when should I Tweet to get noticed?” There is a balancing act on Twitter you have to perform between being nonexistent, being annoying with too many updates, and being the model Twitter user. To help you out, I am going to explain when and how you should post on Twitter.

Disclaimer: The “best times” to post on Twitter depend when YOUR audience is online. When you first start out, you can follow my recommendations, but after a couple of months of engagement, you need to get analytics on when your Tweets get the most engagement and optimize your posts for that. Tweriod is a great tool to get a free Twitter analysis. It will tell you the general time frame and exact hours you should be Tweeting.

On Twitter, the most you really should share is 14 times a day on weekdays. On weekends, post no more than seven times a day. Of course, this rule can be broken occasionally, but try to stick to that number as much as possible. Also, never send out an individual Tweet more than once an hour. It is okay to converse with other users more than once an hour, but when sending out individual Tweets, keep it limited.


The Social Bakers did an analytic study where they took thousands of Tweets from top brands and figured out how many Tweets gave them the most engagement. They noticed after the third Tweet, engagement rapidly declined. However, these big brands also have a lot more followers. Three Tweets is sufficient to get them engagement, but you might need to do a little more to get the attention of followers scrolling through their feed. Once you get going, I recommend about five individual Tweets per day. Still hold conversations and comment on other content, but stick to five individual Tweets a day from your brand.

Here is a good rule of thumb to avoid being annoying – post to be informative rather than to be noticed. I get it, you want people to follow you, comment on, and share your content. We all do! That doesn’t share everything you can find. Only share content if it is informative or helpful to your audience.


How Many Tweets Should Your Business Respond To?

One of the best things about Twitter is the ability for businesses to quickly and easily interact with their followers. Celebrities have used Twitter to build an image of their brand where fans can openly communicate with them. Communication is one of the best Twitter tools you have, and using it will help you seem authentic and increase your Twitter followers.

Via Flickr Garrett Heath

Via Flickr Garrett Heath

Respond to Questions

Communication on the internet is the same as having a conversation in real life. If someone asked you a question, you would not just walk away without answering. On Twitter, any time a user asks you a question, you need to respond either with a @mention or a direct message. For questions that many people would have, use @mention. For more specific questions, respond in direct message. You don’t want to clutter your follower’s feed with questions they don’t care about.

Respond to Comments

The comment should be exceptionally moving or positive. Do not respond to users who just say, “Awesome website!” RT too many inane positive comments causes your brand to lose authenticity. If the user did not ask for a response, then do not reply. Cluttering people’s feeds wastes your followers’ time and bandwidth.

Every now and then, RT a Tweet that mentions you positively. This should be a great Tweet, such as, “Just got my shirt from @tshirts! I am so excited to wear it out tonight!” This is a good thing to RT every now and then with a thank you comment and a link to the shirt on your eCommerce website.

Respond to Insults or Complaints

Before responding to these kinds of Tweets, remember to never get nasty or start a flame war. Many people on Twitter are putting this kind of content out there in order to get a rise out of others. They feel safe on the anonymous internet. Everything you do on Twitter reflects the business, so every time you communicate it needs to remain professional.

Instead, respond with helpful solutions to their issues. You also need to find out the percentage of people on Twitter who do not care about your brand and who will only Tweet you to start problems. Ignore the people who are intentionally trying to cause problems and save your resources for people who actually need customer service.

How often should you respond? Some experts say as often as possible to respond to everyone, but many followers do not like their feed to be cluttered with a business responding to every comment or inquiry they receive. This tactic can result in a loss of followers.

A better rule of thumb is to only respond to the kind of Tweets mentioned above and only if they are very strong. Also, only respond to Tweets within 24 hours of their being sent. Any longer and it makes your brand seem less authentic.

While you need to respond to both negative and positive comments, you need to do so by keeping your brand in mind. Be consistent with your voice and brand personality on all Twitter communications. Sometimes, brands do not respond to Tweets that mention their name, but do not use the @mention tool. This means a slew of Tweets get lost in the space of the internet. Businesses need to use a social media management tool in order to receive both kinds of messages. This will help your brand seem more reachable to all users.

What kind of responses from businesses annoy your Twitter feed? Let me know in the comments or on Twitter @HS_Writing!