3 MORE Ways to Engage Readers in Your Business Blog

Creating a business blog can be a huge asset to your marketing plan. Business blogging provides readers with informational content that establishes your brand as an industry leader. Sometimes when you make a blog it is not successful at first. There are six ways to change that and get ultimate reader engagement. This will help promote your business and create a loyal customer base.

Via Flickr by See-ming Lee

Via Flickr by See-ming Lee

  1. Ask questions. To make engaging with the blog easier for your readers, you should include questions at the end of the post. Do not ask anything like, “What is your favorite color?” The question needs to relate to the blog post topic, be thoughtful and dynamic, and inspire readers to participate in discussion in the comments.

    In order to have these dynamic questions, you need to have a very interesting blog post that discusses the similarities and differences on something, or that pose a discussion on a prevailing train of thought. Get creative with your post content and the questions that you can ask readers will activate more discussion in the comments. Make sure to reply to comments with great answers to questions.

  2. Share on social media. Not only do you want your readers to share your blog posts, but you should also share it on your own social media accounts. Each reader has a different way they like to interact with content on the web, so you need to post your blog to all of these sites in order to reach all potential readers. Many people do not want to comment on the actual blog and instead will share their thoughts on a social media site.

    Make sure to respond to these alternative comments and even consider featuring them on your next blog post for further discussion. The business should have the basic four: Facebook, Twitter, LinkedIn, and Google+. If your business is large or sells high-end products or services, you do not necessarily need a Facebook page.

  3. Get to know your readers. This is the most important rule. Interaction with your readers is the key way to engage them. Get to know those who follow and comment on your blog and respond to any questions or great comments. Even respond to negative ones in a kind and professional way – absolutely do not start a flame war. By responding to readers, they feel valued and it shows others in your blog community that their responses are viewed.
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3 Ways to Engage Readers in Your Business Blog

Creating a business blog can be a huge asset to your marketing plan. Business blogging provides readers with informational content that establishes your brand as an industry leader. Sometimes when you make a blog it is not successful at first. There are six ways to change that and get ultimate reader engagement. This will help promote your business and create a loyal customer base.

Via Flickr by laffy4k

Via Flickr by laffy4k

  1. Use a conversational tone. Whenever you use a technical or professional tone in writing, people do not feel connected with what is being said. In order to maximize reader engagement, you need to craft your blog posts in a more conversational way. This also means avoiding making constant sales pitches for your product or service. Posts should be completely separate from your specific products or services and instead promote information related to your market niche.Imagine questions friends would ask you about your industry, and write blog posts as if you are answering their questions over dinner one night. Use words and phrases from everyday life and avoid industry terms, like market niche. Short sentences are more attractive for readers.

    Since it is a blog post, it is okay to start off sentences with and, or, but, etcetera. Address the reader directly by using “you” frequently throughout the post, and same goes for using “I.” Cut down on adjectives and adverbs to make it more conversational. It should not sound like a press release.

  2. Write metaphors. Metaphors do wonderful things for your blog. They make complex ideas simpler to understand, allow content to be vivid and engaging, and use imagery in order to make your readers experience what you are writing.The more specific your metaphors are, the more effective they will be at getting readers’ attention and keeping them coming back for future posts. Incorporate sensory in order to fully engage readers. Metaphors are more effective when the writer of the blogs draws on personal experience or hobbies to create metaphors. This will give the company more personality.
  3. Tell readers to engage. This does not mean forcing your readers to enjoy your content. At the end of the blog post, say, “If you like what you have read, please share it on:” and include links or buttons to popular social media sites. Some of the best ways for people to share your posts is on Facebook, Twitter, Google+, Pinterest, Tumblr, and LinkedIn. Providing this call to action will influence more people to share the content.Getting your blog posts shared on many different media forms will increase the visibility of your business and make the blog more successful. Plus, you get to see how engaged your readers are when seeing how much of your content is shared. For example, if you have 100 readers and only one or two share your posts, then you need to do something different to engage them.

The Stats Don’t Lie – Blogs Are A Powerful Revenue Generator

Social media is very popular for marketing right now. There is a lot of debate about which social media platform is the best to market one, but the debate overlooks the importance of blogs. Blogs allow a business to produce content that is worthwhile to their consumers. Your marketing strategies should incorporate blogging for business to get higher SEO ranks.

Via Flickr Maria Reyes-McDavis

Via Flickr Maria Reyes-McDavis

The numbers themselves speak for how important it is for a business to keep and maintain a blog that produces high quality and industry relevant content with proper SEO keyword placement.

  • 88% of companies who blog get more leads every month than companies who do not.
  • 55% of companies that blog will get more traffic to their website.
  • 57% of companies that blog will most likely get a customer from their blog.
  • 78% of companies that blog daily get customers strictly from their blog.
  • 92% of companies that blog multiple times a day will receive the most new customers directly from their blog.

There are many free and popular blogger websites, such as WordPress, Blogger, Tumblr, and TypePad. They let you create your own blog with various customizable options. Some blogs do a better job appearing in search results than others, do your research to find the hosting platform that is best for your company.

Whenever a business blogs, it allows them to get involved in their community, create great content that will be shared, and start conversations that are time relevant. Other social media platforms can be utilized to spread the blog to reach new audiences. There are three major benefits of blogging for business – thought leadership, SEO increase, and accumulate social media followings.

Via Flickr Rosaura Ochoa

Via Flickr Rosaura Ochoa

Thought Leadership

Whenever businesses take the initiative to spread valuable content about their niche to consumers, they slowly become the leaders in this train of thought. When you position yourself as an expert on the field, visitors understand your authority on the subject. All it takes is for you to be yourself and share the wealth of knowledge you have gained in the industry. Material for blog posts can contain frequently asked questions, opinions on issues in your field, and problems you solved at work that week.

Via Flickr SEOPlanter

Via Flickr SEOPlanter

SEO Increase

New content gets way higher search engine rankings than static pages on your website. In order to get high SEO rankings, you need to know how to use SEO keywords properly. You can research this online, buy textbooks on the subject, or hire a company who specializes in SEO keywords. What is nice about SEO is, if you figure out how to do it right, then you don’t have to pay for Google AdWords or sponsored links to get more views on your blog. Instead, an SEO-optimized blog will get views, comments, and shares on its own. It takes some time for a blog to get popular, so be patient and use SEO keywords correctly.

Via Flickr Nicole Yeary

Via Flickr Nicole Yeary

Accumulate Social Media Followers

When you create a blog with high quality content, you need to share it on all social media sites you use. This provides your customers with value. Providing value in social media will help you accumulate more followers on these platforms. When you create your own content, you can integrate easily with your social media and people will share it to give more exposure to your website.

What are your favorite business blogs? Let me know in comments or on Twitter @HS_Writing!

Why You Need a Blog for Your Business

Blogging is an important and relevant part of a social media marketing plan. While the height of blogging popularity peaked in the 90s and early 2000s, today companies use blogs to keep their customers informed of their brand and to post informative content. Using blog marketing to your advantage will help customers trust and your brand value.

Successful blogging accomplishes four things – drives traffic to a business website, increases SEO, makes your brand an industry leader, and develops better customer relationships. The numbers prove the success of well-done blogs.

  • 61 percent of people make purchases based on blog recommendations.
  • Millions of people publish and share blogs on social media websites for further brand awareness.
  • Fresh content beats all other forms of content in search engine results.
Via Flickr rcade

Via Flickr rcade

Blogs give companies the opportunity to create relevant and current content for their website. As people find your blogs and share them, traffic will increase. Blog posts that are well written and knowledgeable make the customer trust the company, eventually allowing it to be an industry leader. Customers get the opportunity to see the human side of the company, allowing them to connect with the brand and remain loyal to it. Successful blogging incorporates all of these things:

  • Combines self-expression and subtle promotion
  • Becomes a networking tool
  • Supplies a platform for raising awareness about social issues
  • Gives businesses a side source of income
  • Advertising is made easier for businesses with a blog
  • Requires creative thinking and writing
  • Combines promotion, marketing, social networking, and social skills
  • Needs web design, photography, and other media to be successful
  • Takes time, money, and education to start it and maintain it
  • Writers with discipline, creativity, courage, goals, time management, and organizational skills

One of the biggest benefits of blogging for businesses is the fact that it is a landing page for all methods of social media and online marketing. Blogs can feature every social media platform the business uses, along with the website that lists their products or services.

Blogs allow businesses to give customers a full sense of who they are without the limitations that other social media sites present. Blogs do not limit businesses to a certain number of characters and do not require picture-only posts. The text focus gives businesses the chance to be human to their customers.

Via Flickr moxliukas

Via Flickr moxliukas

While blogging is not as popular as it used to be, it is still going to become a staple for the future of business. This is because it combines social skills, accessibility, textual content, user-friendly knowledge, and a standard for internet content.

  • Social. Blogging is posting quality content to the internet which often gets shared on social media sites. There is also the ability to comment and for the blogger to respond to comments. This makes it the ultimate social networking tool.
  • Accessible. Blogging does not require any formal writing experience, just a great knowledge of the niche the blog belongs to.
  • Text. Focus is beginning to shift away from media-only and back to a base of text content. Blogs are mostly text with the ability to insert images and videos. This allows blogs to incorporate all trends of marketing.
  • User-friendly. There are many great blogging platforms that make content very easy to customize, post, and share.
  • Standard. Blogging is a staple that has been around for two decades. It will continue to be a staple and soon will become standard for any job seekers and all college students to maintain.

How big of an importance do you think businesses should place on blogging? Let me know in the comments or on Twitter @HS_Writing!