Should You Choose Facebook or Twitter for the Start of Your Social Presence?

When a business decides it’s time to keep up and get their brand on social, it is extremely overwhelming. There are many social network options, but most new-to-social businesses settle on Facebook or Twitter as their first online marketing platform.

Via Flickr by Jason Howie

Via Flickr by Jason Howie

Why is this? Well, Facebook and Twitter are warring clans for the dominion of social media. While Facebook is the innovator that amped social media into what it is today, Twitter was ahead of the curve in creating a new form of social networking. Since their rise to popularity, Twitter and Facebook have been borrowing site layouts, keywords, hashtags, content formatting, and algorithms from each other. Much like the rivalry between Microsoft and Apple, Facebook and Twitter are in a casual war.

So, when businesses are new to social, they gravitate towards one of the two giants. They have a tried and tested layout that attracts users from every demographic. No matter what your business is, you can find your audience in the folds of one of these platforms.

But which one do you choose? If you only have enough time or room in your budget for one, you have to look at who your target audience is.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

For larger businesses that have a target audience that spans across the country, Twitter is your best bet. The audience of Twitter is vast and the platform makes it easy for your audience to interact with your brand. As long as you understand how to craft your messages, use hashtags, create a conversation, and how often to post, Twitter is going to be your best platform.

Via Flickr by Ricky-Lai

Via Flickr by Ricky-Lai

For the smaller or localized businesses, head to Facebook. The users want to interact on a more personal level with Facebook. They want to have conversations with their brand and stay up-to-date on what is going on. Local businesses thrive on Facebook because the people want to support their city and create relationships with owners. They also love bragging about that awesome boutique on Main Street or the greatest tacos ever at the 3rd Street Mexican restaurant. You are likely to get high interaction and more referrals on Facebook.

However, I highly recommend you get on both. My starting price for my social media services cover both Facebook and Twitter posts. This is because I believe businesses need to be on both and it does not take up a great deal of extra time to create different messaging for each platform. Your audience is not restricted to one platform. There will be some of your audience on Facebook but not on Twitter and vice versa. To stretch your reach as far as possible, starting on both Facebook and Twitter will give you excellent leverage.

Originally posted on LinkedIn

Advertisements

Why You Still Need Paper Marketing in a Digital World

Last week, I sent maybe 200 emails for a client, marketing his service to different localities across the US. Many replied back, interested in the service. One asked if I could send them a brochure or flyer they could put out on a display table for a local event to garner more interest for the service.

I was very excited about this offer and immediately emailed the good news to my client. He replied back, upset at the fact anyone would want paper marketing in a digital world. After saying everything is digital these days and paper marketing is archaic, he told me to email the local group back and say we could send some of the client’s business cards for her to put out.

Image via Flickr by Antonio Bonanno

Image via Flickr by Antonio Bonanno

I understand my client’s frustration. Hiring someone, like myself, to create a brochure or flyer can be pricey for startups on a tight budget. Especially when everyone has grown accustomed to being able to view the success of their digital marketing efforts with analytical software. It is difficult to see the benefit in paper marketing when there is no instant way to track the results and success of it without directly asking the consumer how they heard of the company.

Yet paper marketing is still completely relevant. Digital and social can do some truly amazing things for businesses that had a harder time of it in the past. The same reason businesses use social are the same reasons you should keep paper marketing. One of the reasons for social is because a large segment of their audience use social media to communicate and stay loyal to a business. There is still a group of every audience who prefer traditional paper.

Image via Pixabay by kruziwuten

Image via Pixabay by kruziwuten

This is part of why I was astounded at my client’s refusal to supply a paper marketing avenue – his audience directly asked for it. Whenever your audience asks for more information on your product or service, no matter what form it is, you should deliver. The audience will be pleased at the prompt fulfillment of their need and the investment can be used for future marketing opportunities.

The end point – there should always be a corner of your budget reserved for paper marketing. Even if you have no plans to launch a campaign via paper, you want some money reserved in case the need arises. Especially if you plan to go to events. You will need business cards, brochures, flyers, and even a sign for your booth. Your business should always be prepared for all marketing avenues. Which one you invest the majority of your time and resources in depends on your business. However, you should always keep a toe in every marketing platform available.

Originally posted on LinkedIn