I may be confusing you all. Last Friday I wrote a post about why you still need Facebook as part of your business’ social media marketing plan. I still wholeheartedly think you need your Facebook still, and Terri Lively’s comment sums up why perfectly:
However, Pinterest is quickly growing into a social media beast that businesses can no longer ignore. These stats prove why you might want to see if Pinterest fits into your marketing plan.
Those on Pinterest are actively searching for products and solutions to make their lives easier. This makes Pinterest extremely profitable for B2C companies selling physical products. On Facebook, users are more like window shoppers, so your chance of selling products on Facebook is less.
On the other hand, Facebook users will take advantage of deals advertised on Facebook more than ones advertised on Pinterest. If you have a lot of coupons or special offers planned, Facebook is the place to advertise them.
Once Pinterest users see something they like on the platform, they become huge supporters of the brand and products. This is why Etsy shops do so well on Pinterest over Facebook. Users on Facebook need to see the product or business page multiple times and get friend recommendations before they decide to convert to customers.
The Only Pinterest Negative…
When Pinterest users are on the platform, they are actively engaged and have a high rate of conversion. However, users spend less time on Pinterest than they do on Facebook. This is why certain marketing posts will do better on Facebook because you have a higher rate of visibility.