Increasing Your Brand’s Awareness on Facebook without Paying for Advertising

Businesses have trouble using their brand identity strategies on Facebook without breaking the bank. While Facebook supplies great advertising tools, they often cost businesses money. If you are on a budget, there are many Facebook marketing strategies that will do a great job increasing your brand awareness.

Building brand awareness helps people identify with and remember your brand. Look at McDonald’s and Coca-Cola. Even with their many design changes over the years, their brand is instantly recognizable and brings to mind certain things. This is from years of reaching out to audiences with mass marketing that costs millions.

With the invention of social media, businesses can experience the same growth and awareness that these name brand companies have without spending millions on advertising. Facebook has over 500 million users, providing businesses with an amazing pool of people to recognize their brand. There are four ways you can get your brand to millions without paying a cent.

Via Flickr Chris Bannister

Via Flickr Chris Bannister

Make a Facebook Page and Share It On Social Media Sites

This is the first thing you need to do if you want to market on Facebook – create a business page. This is entirely different from creating a profile, which is what you do when you first log onto Facebook. The landing page needs to be nice to look at, interesting, and fun in order to encourage people to Like the page and follow your updates.

On other social media accounts and your website, put a link to your Facebook page telling visitors to get onto Facebook and Like the business. Don’t stop with social media – offer customers to Like you on Facebook in your physical store, if you have one, and on all printed marketing materials.

Via Flickr Pink Sherbert Photography

Via Flickr Pink Sherbert Photography

Post Authentic, Rich, and Varied Content

The content you post to your Facebook page should not be overly promotional or only promotional. Post links to your blog where you inform or entertain readers on things related to your market. You can even post links to articles from non-competitive sources. Anything you post on Facebook needs to be conversational. Avoid typing words in all capital letters, exclamation points, or technical terms. Pretend like your business page is another friend on Facebook.

Facebook users like images and videos, so make sure to spice up your page’s feed with lots of this content. It can be photos of your products with the latest deals and prices, or it can be funny photos that engage users and cause them to share. You can also post moving stories or funny work happenings from your day. Facebook can act as a behind the scenes look at your business, making your brand feel more authentic.

Via Flickr Pink Sherbert Photography

Via Flickr Pink Sherbert Photography

Craft and Submit Press Releases to Share

This is one of the best ways to raise brand awareness. Write a newsworthy and compelling press release about a new product, service, events, or information related to your business. If you sell computer software, write about a new law enacted on software trademarks, but include a quote from your business and an About Us section at the bottom. This gives people news-relevant information and it subtly promotes your brand’s knowledge and authority on the niche.

Look up how to write PRs correctly and post them to press release websites. There are many free sites that post your press releases on the internet. From there, copy the link of the posted press release onto your Facebook page. Don’t forget to post a link to your company’s Facebook page in the press release in order to cross-link your information and gain more exposure.

Via Flickr Pink Sherbert Photography

Via Flickr Pink Sherbert Photography

Give Fans Exclusive Deals and Content

When people Like your page, they are doing you a great service. Every time a user Likes a page, it shows up on their news feed to their friends. Their friends can proceed to click on your page to learn more about what you do. This kind of loyalty and free advertising needs to be rewarded. Offer exclusives just to Facebook users who have liked your page. Give them a code that offers free shipping, a percentage off of their total order, or a buy one get one free deal. This will increase their loyalty and make them more willing to spread your brand to others.

5 Strategies for More Facebook Likes on Your Business Page

Getting more Likes on your Facebook business page can provide your company with great exposure and other benefits. Communities that are developed when you learn how to promote your business on Facebook will help you increase brand awareness and ROI. There are many marketing strategies that can be used to gain more Facebook fans.

Via Flickr mkhmarketing

Via Flickr mkhmarketing

Create Engaging Content and Be Active About Posting It

Content needs to be authentic and varied. Do not be overly promotional or only post one kind of content. Post links to articles related to the industry, text about specials going on, informative videos, and images. Images are by far the most popular content to put on Facebook, but it should still be diversified.

Include a call to action at the end of every post on Facebook. Tell them to Like, Comment, and Share. Pose questions to your fans in order to increase their engagement. You need to post content at least twice a day every day. When to post varies depending on the fans of your business. A good starting rule of them is to post in the evening from six to midnight. This is the period of time most people are online. Thursday through Sunday are the best days to post as well.

Network with Other Companies in the Area

Facebook provides many tools on a business page that allow you to find and interact with other companies in your area and market niche. Using a Graph search can help you find these companies. You need to Like them through your business page by going to Edit Page and selecting Use Facebook as Your Page. After the pages have been Liked, you can comment on and share their posts on your page. The company will likely follow you back and engage on your page, increasing Facebook Likes for both of you.

Via Flickr Ksayer

Via Flickr Ksayer

Ask People to Like Your Page and Supply Like Buttons Everywhere

Invite all friends, family, employees, and business partners to Like your page right at the beginning. This will give you higher visibility and credibility. Tell your customers, prospects, and your community to Like your page as well. Promote your Facebook page on your website and any other social media outlet your business uses.

Add social plugins on all of your social media accounts to include a Like button. This is especially useful when maintaining a business blog. Adding a Like button to the sidebar and on every post will increase the likelihood that someone follows your page.

Give Out Coupons and Hold Contests Exclusively for Facebook

Hold a contest exclusively for Facebook fans. Tell them to like a post and share it in order to be entered in a contest with a prize from your business. Offer multiple entry opportunities when they get someone else to Like your Facebook page.

The same sort of idea goes for coupons. Offer coupons exclusive to your Facebook fans. They are doing a lot of your advertising work by Liking and sharing your page and posts, so let them have 15 percent off their total order, free shipping, or another discount. This will make them feel appreciated and allow them to become loyal to your brand, increasing the chance they will get their friends to Like your page.

Via Flickr owenwbrown

Via Flickr owenwbrown

Look at Analytics to Learn About Your Fans

Analytics are able to tell you how many people see your posts and when and why you get new followers. This helps you understand what your fans like to see, allowing you to adjust your content. Analytics will also be able to tell you which kind of content your fans like the best. If fans consistently Like, comment, and share videos more, then you should start posting more videos over other kinds of content.

Another thing analytics do is help you determine when to post your content. You can see the times of day and which days of the week your fans access your content and business page the most. From there, you can decide when to post content.

How important are getting Likes on your Facebook page as opposed to a following on other social media sites? Let me know in the comments or on Twitter @HS_Writing!