You can read hundreds of articles online listing the latest and greatest websites to find freelance writing opportunities. These can be a great client resource pool, but often you will find clients expecting to pay less and expect more. Using social media to find freelance writing opportunities is a great alternative to these sites.
For example, I maintain an up-to-date LinkedIn profile and a Twitter account with over 350 followers, as well as this blog! One example of a client that I have now is Hipmunk. Thanks to my social media presence and passion for travel, I have been writing for their #HipmunkCityLove campaign for a few months, and love every post! To find great opportunities like Hipmunk, here are few social media tactics you need to start using.
Use the Same Professional Headshot
You want your headshot to be the same on all your social profiles. This is a branding move so you are instantly recognizable. Don’t use any old photo from a family gathering or a night out. Invest in a professional photographer to take a decent headshot.
Update Your LinkedIn Profile
Proudly proclaim you are a freelance writer in your title, and summarize your experience and how long you have been a writer in your summary. I recommend putting your contact information and all of your social profiles in the summary section as well.
Complete your work history, but make it more freelance-geared. If you had a past job that influences your freelance career, feel free to put it in. However, I want you to focus on freelancing clients, provided you have not signed a non-disclosure agreement. List the major clients you have worked for and what exactly you did for them. A huge client list on LinkedIn is impre
Get Active on Twitter
LinkedIn is known as the job recruiting social platform, but I have found some of my biggest clients from Twitter. Other clients have been so impressed with my presence on Twitter that they have hired me from it! The key is to be active. Post at least two times a day. Half of your Tweets should be your thoughts or opinions on the freelance industry or a subject you commonly write about. The other half should be a combination of talking to industry professionals and fellow freelance writers, as well as sharing your content. More on that later.
Write to Self-Promote
Start writing blogs and LinkedIn Pulse articles about the freelance industry, business advice based on your experience, tips for focusing when working from home, work-life balance, or whatever else pertains to the life of a freelancer. Even though you are not getting paid to write these articles, they showcase your knowledge and who you are. Often, you will receive clients based on your posts!
Share Your Publications
Not only should you share any blogs or LinkedIn Pulse articles you write, but you should also share every publication with your name in the byline. Showing that clients have hired you to write for them is a big recommendation for your services.
Once you know how to master social media, you can get away from those low-paying freelance sites and start finding better clients.