3 SEO Benefits of Being a Google+ Expert

Last Monday we talked about how to become an expert on Google+ with your business profile. Google+ is fast becoming one of the most popular social media platforms, thanks to its integration across multiple internet platforms. Incorporating Google+ into your Google marketing strategy is a smart business decision, establishing you as an expert in your industry. If done correctly, when people Google search business your Google+ profile can come up. Whenever you use your Google+ account correctly in correlation to your overall social media marketing scheme, you will three great benefits:

Via Flickr AJC1

Via Flickr AJC1

  1. Boost SEO. Google+ is one of the few social media websites that spans across multiple platforms and has great rankings in search engines. This makes it easy to integrate your Google+ account into your overall SEO marketing strategy. Other social media platforms, like Facebook, work best internally. This means that, while you can find anything you need on Facebook, it will not often appear in a Google search unless you type “Facebook” at the end of your search.

    Google+ makes it easier to use keywords while still creating great content that is not forced to match keywords. Google+ helps people refine searches with quality information that is recommended by other users. This is a huge advantage over other kinds of content platforms, since Google is now penalizing website that overload keywords without quality content.

  2. Makes it easy for others to recommend your business. Whenever anyone adds your Google+ business profile to searches, it gives your business precedence in Google search results. When someone in the circle searches for your product or service, you will show up first. In order to get this great Google+ benefit, you need to start networking with other businesses in your industry on the platform.

    You can also get a bunch of +1s from users who have never seen your page if you implement this function correctly. The button automatically comes up in search results and allows users to instantaneously recommend what they find.

  3. Begins word of mouth connections. This can be accomplished by using Google+ hangouts. Hangouts are live video conferences where three or more people participate. People primarily care about what your product or service can do to help them. In order to foster word of mouth marketing, you need to give people the chance to talk about themselves. Hangouts help customers feel special and valued by your business. They give customers a unique experience they will be sure to talk about.
Advertisements

5 Ways to Become an Expert on Google+ for Business

Google+ is fast becoming one of the most popular social media platforms, thanks to its integration across multiple internet platforms. Incorporating Google+ into your Google marketing strategy is a smart business decision, establishing you as an expert in your industry. If done correctly, when people Google search business your Google+ profile can come up.

Via Flickr Zack D. Smith

Via Flickr Zack D. Smith

Engage before advertising

When beginning on Google+, it is not a good idea to start advertising right away before communicating with your potential audience. When you begin promoting before the community knows you, it will take longer to build a following. Spend some time engaging with the users and answering questions before beginning your marketing plan.

Give credit

Google+ operates in a similar way to Facebook, allowing you to tag people in your posts and comments. This is the perfect way to give credit to people on Google+. People love getting tagged since others will click on their own profile. All you need to do is type a + and choose their name from a drop down list. They will get a notification they have been tagged. A user will be more likely to tag you and drive traffic to your page in the future.

Ask questions

It is okay to not always be the expert. In fact, stepping back from the authority role and asking questions makes you seem more like an expert in the eyes of your followers. Asking questions also increase your exposure. Your user engagement will increase with the desire to answer the question. Asking questions related to your audience will show that you care about and value their opinion and knowledge.

Divert traffic

If you have a large and active following on other social media platforms, direct them to follow you on Google+. People love having more connections on multiple platforms and will welcome the opportunity to add you on Google+.

Create a community

In order to establish yourself as a thought leader in your industry, you need to start a Google+ Community. You also need to join other communities and thoughtfully comment on posts without overly promoting your page. This helps build trust and drive traffic to your profile.