Mistakes Businesses Make on Google+ – Part 2

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. Only posting about your product or service

    This tactic is a bad choice on every social media platform. People are online for an authentic and fun experience, not to constantly hear a sales pitch like they do on TV. For you, social media needs to be about authentic interactions with your customers, networks, and clients. No one will want to network with you on Google+ if you only talk about yourself.

    A common rule in life, but especially in social media, is 80-20. 80% of your Google+ content should be about lifestyle related to your industry. Only 20% should be about your product or service. Ask your follower questions, post great content from others that is related to your industry, or offer help to your circles for better engagement.

  2. Ignoring negative comments

    You will always get bad comments, so you need to start using them to your advantage. If you avoid responding to negativity, followers will think the comments are true and you agree with them, or that you have something to hide. It is important to monitor your comments on Google+ in order to get a good idea of how customers are responding to your brand. There will be negativity, and you can learn from it. Address negative comments quickly and professionally so negative feelings about your brand cannot further develop.

    If you get a complaint about your product, ask the commenters to email you with specifics so you can solve their problem. If there is a negative comment about your company, then address the particular issue and turn it positive. If there is a negative comment about one of your posts, try to communicate to the commenter. You may not resolve the commenter’s issues, but at least you tried to resolve the issue and you listened to your followers.

  3. Ignoring communities

    Part of what makes Google+ so unique is the community it offers. In order to be more successful on Google+, you need to find and join communities that fit your business niche. These groups are growing every day and are very engaging. Users love them because they find a topic they love online and can talk about it in a professional environment. Even if you cannot find your specific business niche, there are many small business communities you can join and begin participating in discussions with. Once you have established yourself as a regular on communities, start your own!

  4. Posting without comments

    Always include some kind of brief comment when posting a link on Google+. If you do not include commentary, you come off as uncaring and you will see very little engagement. Users will have no motivation to click, read, or share the link without a comment.

  5. Posting inconsistently

    It is common for many businesses to set up a Google+ page, post a few times on it, then forget to stay active. This prevents businesses from building a following and engagement momentum on the platform. You will need to dedicate some time and quality content in order to see ROI from your Google+ account.

    There also needs to be variety in your content. Do not stick to just text posts. Instead, post photos, videos, links, texts, and more. A variety of posts will appeal to your followers. Google+ especially has some amazing photo capabilities and features, so do not neglect this kind of content.

To learn more, check out Part 1 of this series on common Google+ business mistakes.


5 Ways to Become an Expert on Google+ for Business

Google+ is fast becoming one of the most popular social media platforms, thanks to its integration across multiple internet platforms. Incorporating Google+ into your Google marketing strategy is a smart business decision, establishing you as an expert in your industry. If done correctly, when people Google search business your Google+ profile can come up.

Via Flickr Zack D. Smith

Via Flickr Zack D. Smith

Engage before advertising

When beginning on Google+, it is not a good idea to start advertising right away before communicating with your potential audience. When you begin promoting before the community knows you, it will take longer to build a following. Spend some time engaging with the users and answering questions before beginning your marketing plan.

Give credit

Google+ operates in a similar way to Facebook, allowing you to tag people in your posts and comments. This is the perfect way to give credit to people on Google+. People love getting tagged since others will click on their own profile. All you need to do is type a + and choose their name from a drop down list. They will get a notification they have been tagged. A user will be more likely to tag you and drive traffic to your page in the future.

Ask questions

It is okay to not always be the expert. In fact, stepping back from the authority role and asking questions makes you seem more like an expert in the eyes of your followers. Asking questions also increase your exposure. Your user engagement will increase with the desire to answer the question. Asking questions related to your audience will show that you care about and value their opinion and knowledge.

Divert traffic

If you have a large and active following on other social media platforms, direct them to follow you on Google+. People love having more connections on multiple platforms and will welcome the opportunity to add you on Google+.

Create a community

In order to establish yourself as a thought leader in your industry, you need to start a Google+ Community. You also need to join other communities and thoughtfully comment on posts without overly promoting your page. This helps build trust and drive traffic to your profile.

23 Stats and Tips for YouTube Marketing

YouTube video marketing is one of the most often overlooked avenues of social media marketing for businesses. Understandably so, since it takes a lot of work and a bigger budget to accomplish this internet marketing strategy. Businesses need a video production team, either in house or hired, in order to pull off YouTube as a viable marketing strategy.

If there is room in the budget, YouTube can completely transform your business. Creating engaging, entertaining, or educational videos will be favored by your customers and can do a great job of allowing you to gain new customers.

Via Flickr by webtreats

Via Flickr by webtreats

Take the company Blendtec, for example. They took advantage of YouTube in its early stages before social media marketing was even a thing. They uploaded videos of a “Blending Expert” putting various products into one of their blenders. This man blended everything, from iPods, golf balls, cassette tapes, lighters, toy cars, and more. The videos demonstrated the blender’s awesome capability to blend the toughest objects without much effort and no damage to the blender.

Incorporating this kind of visual content is important to your marketing strategy. Videos can be uploaded to a company YouTube, which customers can subscribe to. The videos can also be shared on all of the company’s social media websites, including Facebook, Twitter, and Tumblr.

The benefits of video marketing speak for itself:

  • 90% of all information transmitted to the brain is visual-based
  • Visuals are processed 60,000 times faster in the brain than text
  • People remember only 20% of what they read
  • 40% of people respond better to visual information
  • 700 YouTube videos are shared on Twitter every minute
  • Video links on social media websites are shared twelve times more than plain link and text posts combined
  • Viewers spend 100% more time on pages that have videos
  • Posts with video links attract three times the amount of inbound links than plain text posts
  • 70% of search results are videos
  • 88% of businesses say videos embedded in emails improve their campaign results
  • 76% of businesses say video emails have high click through rates
  • 72% of businesses say prospective clients are more likely to buy their product or service after viewing video content
  • 58% of B2B marketers believe that video marketing is extremely effective

To see the best results on a YouTube video marketing campaign, you will need to follow these ten tips to get the best engagement, brand reach, brand awareness, and lead generation.

  1. Title and tag videos with SEO keywords.
  2. Educational titles are better than promotional titles.
  3. Submit a video site map to search engines.
  4. Embed a video on the website’s homepage that represents the company in general. Make the SEO keywords in the video the same as the home page’s keywords.
  5. Create playlists of similar content videos. Consider having different categories of videos you upload, such as How-To, Product Review, and Fun Videos.
  6. Keep the videos short or break longer video ideas into a series. 2-4 minutes is the best video length.
  7. Do not be too promotional. See Blendtec or Old Spice videos for guidance.
  8. Encourage audience ideas by actively responding to and reviewing comments.
  9. Show off the personality of the brand, like Blendtec and Old Spice do.
  10. Add calls to action to go to the website or other sites that are specifically chosen by the business. The landing page they are sent to should be set up to capture viewer information.

In your opinion, which brand does the best job of YouTube marketing? Let me know in the comments or on Twitter @HS_Writing!

4 Ways Brands Are Using Social Media Marketing for Super Bowl Sunday

Every year, the Super Bowl grows into a bigger event. Advertisers are the ones who grow the yearly event by creating hilarious and heartwarming commercials that draw non-football fans into the mania. Now there is half of America watching to see who wins the big game and the other half shushing the football fans during commercial breaks so they don’t miss anything.

Even in an era where TiVos and digital cable allow people to never see a commercial again, the Super Bowl is the one time where people get in fights at their parties if they miss that one big commercial. Now the Super Bowl is on its way to becoming a national holiday thanks to advertisers taking advantage of social media.

In previous years, social media was used as an addition to the 30 second TV spots that costs millions of dollars. However, social media did not become a huge part of Super Bowl advertising until the 2013 Black Out happened. The power went out during the game for 34 minutes, delaying the game and leaving the viewers of the Super Bowl bored. Oreo jumped on their Twitter and came up with the fastest and most brilliant marketing move in social media history:

Courtesy of Business Insider

This Tweet was brilliant. Within an hour, it was retweeted 10,000 times and gained thousands more shares on Facebook. Oreo effectively changed the game of social media marketing, forcing companies to get more inventive and stay up-to-the-minute on all opportunities to connect with their audience.

For Super Bowl 2014, companies that spent millions on TV spots realized they could take advantage of free social media to promote their brand even further. This is how companies are using social media platforms to their advantage for the 2014 Super Bowl.

Platforms are being used to advertise the advertisements

This entire week, all of the big name advertisers have been teasing their commercials and starting hashtag campaigns so people can get involved in their content. By effectively engaging users the week before the Super Bowl, the brands see more shares and retweets of their teasers. People trust people more than brands, so when others share their content more people will become excited and engaged in that brand’s message.

Social media allows brands to better connect to their audience

TV advertisements are slowly being killed. Not only does digital TV make the advertisements ineffective, but brands have a difficult time connecting and interacting with their audience through a TV spot. This is where social media steps in. Now advertisers can air their hopefully-classic TV spots and still connect with their audience. Brands can engage with people in real-time, making users feel like they are having a one-on-one conversation with the brand.

Twitter, Facebook, and Google are the most popular platforms for the Super Bowl

These platforms are popular and the best way to reach the largest portion of the Super Bowl audience. The commercials feature hashtags for people to share, a method of streamlining internet conversations on these platforms. The pre-campaigning with these hashtags have also taken place on Twitter, Facebook, and Google, further increasing their effectiveness today.

YouTube is the key platform for Super Bowl Sunday

Even though Twitter, Facebook, and Google are used to start and maintain conversations about brands, YouTube is the key to marketing success for one of the biggest brand advertising days of the year. Brands are posting teasers of their content on YouTube and even starting short stories that will lead up to the big commercial.

For example, Bud Light has been releasing commercial teasers featuring superstars like Arnold Schwarzenegger and Don Cheadle have people amped up to see how great the full commercial is. Another beer brand, Budweiser, released their commercial “Puppy Love” early and won the hearts of everyone on the internet. Even before the Super Bowl has officially started, Budweiser has won the best commercial award with over 33 million views. All of these videos are then shared on other platforms, maximizing their reach and engagement.

UPDATE: What was your favorite 2014 Super Bowl commercial? Let me know in comments or on Twitter @HS_Writing!