How to Integrate Your Blog with Google+

I completely forgot to post anything yesterday. Yes, I am admitting it, because that is the first time I have skipped a day on my EVERYDAY social media marketing blog. While that is personally frustrating, I am going to make up with it in this post about how to integrate your blog with Google+. That’s two days of topics in one!

Google+ is becoming an essential platform for businesses who want to take advantage of social media marketing. Everything people do is indexed by Google, meaning what you do on Google Plus for business will help your brand’s search engine rankings. Integrating Google+ with your blog marketing will give your content, and your brand, more exposure.

Via Yuri Samoilov Photo

Via Yuri Samoilov Photo

When you hear social media, you think of Facebook, Twitter, and the other big networks. These come to mind because there are large and dedicated followings on these platforms. However, most consumers are directed to your business from a Google search. This is why your blog and your Google+ platforms need to be integrated. Choosing a few of these Google+ aspects to incorporate on your blog will help boost your brand awareness on the internet.

  • Plus One Button
    The +1 button is essentially Facebook’s very popular Like button, with the added benefit of letting users share your content. Each time someone shares your content, a new link is created that goes directly to your website. The more links are created, the higher your search engine rank will be.
  • Badges
    Google+ provides badges you can put on your blog. This allows your visitors to follow your profile, business pages, and community pages without having to leave your blog. They are easy to customize, look perfect on any site, are simple to install, and don’t slow your blog down.
  • Google Authorship
    Authorship should be added to all content you create. This is because an Authorship image increases click-through rates by 47%. If your blog is on WordPress, there are free plugins available to claim Authorship.
  • Google Share Button
    The Google+ Share button is not the same as sharing on +1. This does not give your content a +1, but instead shares the article with their network on Google+. Use analytics to see whether the +1 or the Share button has more engagement. Usually, the +1 button wins.
  • Embedded Posts
    When you embed your Google+ posts on your blog, all +1s, comments, and reshares have the same weight and relevancy as comments and shared links on your blog. You also get an active follow button that is similar to badges. Embedded posts are not often used successfully, so do your research before integrating this tactic on your blog.
  • Google Sign-In
    Google Sign-In lets you give your Google+ followers additional value and ease of use. This tactic is perfect for application and SAAS developers as opposed to traditional bloggers. Sign-In gives the application the ability to communicate with connections.
  • Google+ Comments
    This is only approved on the Blogger platform. It is not Google-approved for WordPress. There are many WordPress plug-ins that allow you to add Google+ Comments to your blog, however.
  • Content Recommendations
    Recommendations are used for your mobile blog, giving mobile users more functionality. This will not make a huge difference in your search engine rankings or brand awareness, but it provides more opportunity for Google+.
  • Hangout Button
    The Google Hangout Button is a one-click function that allows visitors to start a hangout while on your site. Slide Share is a great example of using Hangout perfectly where users can view slides while having a Hangout.

23 Stats and Tips for YouTube Marketing

YouTube video marketing is one of the most often overlooked avenues of social media marketing for businesses. Understandably so, since it takes a lot of work and a bigger budget to accomplish this internet marketing strategy. Businesses need a video production team, either in house or hired, in order to pull off YouTube as a viable marketing strategy.

If there is room in the budget, YouTube can completely transform your business. Creating engaging, entertaining, or educational videos will be favored by your customers and can do a great job of allowing you to gain new customers.

Via Flickr by webtreats

Via Flickr by webtreats

Take the company Blendtec, for example. They took advantage of YouTube in its early stages before social media marketing was even a thing. They uploaded videos of a “Blending Expert” putting various products into one of their blenders. This man blended everything, from iPods, golf balls, cassette tapes, lighters, toy cars, and more. The videos demonstrated the blender’s awesome capability to blend the toughest objects without much effort and no damage to the blender.

Incorporating this kind of visual content is important to your marketing strategy. Videos can be uploaded to a company YouTube, which customers can subscribe to. The videos can also be shared on all of the company’s social media websites, including Facebook, Twitter, and Tumblr.

The benefits of video marketing speak for itself:

  • 90% of all information transmitted to the brain is visual-based
  • Visuals are processed 60,000 times faster in the brain than text
  • People remember only 20% of what they read
  • 40% of people respond better to visual information
  • 700 YouTube videos are shared on Twitter every minute
  • Video links on social media websites are shared twelve times more than plain link and text posts combined
  • Viewers spend 100% more time on pages that have videos
  • Posts with video links attract three times the amount of inbound links than plain text posts
  • 70% of search results are videos
  • 88% of businesses say videos embedded in emails improve their campaign results
  • 76% of businesses say video emails have high click through rates
  • 72% of businesses say prospective clients are more likely to buy their product or service after viewing video content
  • 58% of B2B marketers believe that video marketing is extremely effective

To see the best results on a YouTube video marketing campaign, you will need to follow these ten tips to get the best engagement, brand reach, brand awareness, and lead generation.

  1. Title and tag videos with SEO keywords.
  2. Educational titles are better than promotional titles.
  3. Submit a video site map to search engines.
  4. Embed a video on the website’s homepage that represents the company in general. Make the SEO keywords in the video the same as the home page’s keywords.
  5. Create playlists of similar content videos. Consider having different categories of videos you upload, such as How-To, Product Review, and Fun Videos.
  6. Keep the videos short or break longer video ideas into a series. 2-4 minutes is the best video length.
  7. Do not be too promotional. See Blendtec or Old Spice videos for guidance.
  8. Encourage audience ideas by actively responding to and reviewing comments.
  9. Show off the personality of the brand, like Blendtec and Old Spice do.
  10. Add calls to action to go to the website or other sites that are specifically chosen by the business. The landing page they are sent to should be set up to capture viewer information.

In your opinion, which brand does the best job of YouTube marketing? Let me know in the comments or on Twitter @HS_Writing!