LinkedIn is the ultimate social networking for business. There are many features and tools on LinkedIn that can help you network and extend your business’ outreach. Many businesses and employees, however, are not using this social network platform to their full advantage. There are a ten easy things you can do to make LinkedIn more beneficial to your business.
- Join groups
You can add and organize the people you connect with into groups, making it easier to share content that these groups of people would like. For example, if you publish or post content about marketing, you can post the content for these groups to view. This increases the reach your content, and business, can have.
- Become a specialist
Only allow three to four endorsements on your profile in order to make yourself a specialist in certain fields. Choose endorsements that are completely relevant to what you do. Too many endorsements can damage your brand and profile.
- Build credibility
Recommendations are extremely important to establish your credibility. The internet makes people used to looking up reviews of products before they buy them. This is the same when they look up your business or profile on LinkedIn. 15 to 20 recommendations are a good start to build credibility. Look at your competitors and make sure you have more recommendations than they do.
- Connect for the right reasons
Using LinkedIn is like being in a virtual conference with people all around the world. This means you need to build valuable connections, not just connections to make your count higher. Every connection needs to correspond to your business or marketing goals. Having tons of followers will not help grow your business or profit. To get authentic followers, start with visiting your past jobs and connect with everyone you enjoyed working with. These people can also give you recommendations.
- Categorize the connections
Connections can be categorized by topic in a process known as tagging. This helps make your communication with connections as targeted, personal, and specific as possible. When they are segmented by topic, it makes it easier to communicate with contacts.
- Add value to relationships
You need to build a rapport with connections on LinkedIn, either past or present. This is part of why it is not a good idea to have a ton of impersonal connections. Consider what is in it for the connection to listen to you in order to start building a valuable relationship.
- Be professional
All aspects of your profile need to be professional. Your name on LinkedIn needs to be your actual business name and not a selling gimmick. Your profile photo also needs to be professional, not something you took on your beach trip. Adding a profile picture makes your profile seven times as likely to be viewed. The headline needs to encourage people to find out more about you. There are only 110 characters, so be interesting and concise. You should also customize your profile’s URL to make it easier to find.
- Be active on the website
Update your status on a regular basis and share thoughtful or insightful news that pertains to your industry. Interact with groups and your connections multiple times a week in order to appear authentic and build long-lasting relationships. Also, make sure your profile is up to date constantly.
- Add visual content to your profile
Put many examples of your work on your profile to showcase your talent. Add things like test scores, courses, patents, certifications, and volunteering or causes you support. Volunteer work is great on your profile, since 42 percent of hiring managers say they view volunteer work the same as paid work. Make sure to include visual content, such as videos, presentations, and documents.
- Make contact easy
Make sure it is easy for people to contact you on LinkedIn. Put your email address and links to all social media accounts on your profile. Each person who views your profile will have their preferred method of contact, so provide a lot of options.
What are some LinkedIn strategies that work well for you? Let me know in the comments or on Twitter @HS_Writing!