Mistakes Businesses Make on Google+ – Part 2

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. Only posting about your product or service

    This tactic is a bad choice on every social media platform. People are online for an authentic and fun experience, not to constantly hear a sales pitch like they do on TV. For you, social media needs to be about authentic interactions with your customers, networks, and clients. No one will want to network with you on Google+ if you only talk about yourself.

    A common rule in life, but especially in social media, is 80-20. 80% of your Google+ content should be about lifestyle related to your industry. Only 20% should be about your product or service. Ask your follower questions, post great content from others that is related to your industry, or offer help to your circles for better engagement.

  2. Ignoring negative comments

    You will always get bad comments, so you need to start using them to your advantage. If you avoid responding to negativity, followers will think the comments are true and you agree with them, or that you have something to hide. It is important to monitor your comments on Google+ in order to get a good idea of how customers are responding to your brand. There will be negativity, and you can learn from it. Address negative comments quickly and professionally so negative feelings about your brand cannot further develop.

    If you get a complaint about your product, ask the commenters to email you with specifics so you can solve their problem. If there is a negative comment about your company, then address the particular issue and turn it positive. If there is a negative comment about one of your posts, try to communicate to the commenter. You may not resolve the commenter’s issues, but at least you tried to resolve the issue and you listened to your followers.

  3. Ignoring communities

    Part of what makes Google+ so unique is the community it offers. In order to be more successful on Google+, you need to find and join communities that fit your business niche. These groups are growing every day and are very engaging. Users love them because they find a topic they love online and can talk about it in a professional environment. Even if you cannot find your specific business niche, there are many small business communities you can join and begin participating in discussions with. Once you have established yourself as a regular on communities, start your own!

  4. Posting without comments

    Always include some kind of brief comment when posting a link on Google+. If you do not include commentary, you come off as uncaring and you will see very little engagement. Users will have no motivation to click, read, or share the link without a comment.

  5. Posting inconsistently

    It is common for many businesses to set up a Google+ page, post a few times on it, then forget to stay active. This prevents businesses from building a following and engagement momentum on the platform. You will need to dedicate some time and quality content in order to see ROI from your Google+ account.

    There also needs to be variety in your content. Do not stick to just text posts. Instead, post photos, videos, links, texts, and more. A variety of posts will appeal to your followers. Google+ especially has some amazing photo capabilities and features, so do not neglect this kind of content.

To learn more, check out Part 1 of this series on common Google+ business mistakes.

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Mistakes Businesses Make on Google+ – Part 1

Google+ is an amazing social media platform. It inconspicuously integrates itself across the internet and can allow businesses to meet new people, connect with potential customers, and improve relationships with current customers. However, it is overwhelming at first because of its integration and widespread capabilities. Many businesses make mistakes when they begin their Google online marketing that hurt their overall social media marketing plans. Knowing what the common mistakes are can help you avoid pitfalls and get ahead of your competition.

Via cambodia4kidsorg

Via cambodia4kidsorg

  1. An incomplete profile

    You need a business page on Google+. It is an incredible asset to your SEO campaign and it is very easy to set up. Google+ has made their company pages similar to Facebook business pages, meaning you need a personal Google+ page in order to create a business one. Make sure to categorize your business and add a specific location, especially since it is integrated with Google Places.

    A company page on Google+ allows you to reference it, link back to it, and do other things that help increase your results in search engines. To increase your SEO, include your business keywords in the tagline and introduction, link to all of your other social sites, and include your website and location on your profile. It also describes your business and makes you more marketable.

    It is also very beneficial if you verify your page with Google. This helps you establish a link between your Google+ page and your website and supplies a copyright against people who want to make a copycat page with your brand. Verification gives you priority in search results as well.

  2. Keyword stuffing

    Even though you want to make your profile SEO friendly, you do not want to overstuff your profile with keywords. This was an old marketing trick that no longer works due to Google’s semantic search. The semantic search ranks pages based on the quality relevancy of their content.

    For example, if you sell leather wallets you will want to use that as a keyword in searches. Overusing the phrase “leather wallets” in your content, even if feel like you need to regardless of the search results, will cause Google to decline your content and it will not show in search results. Write using natural descriptions and provide details about the products and services you provide to make Google happy.

  3. A bad cover image

    The cover image is a newer aspect of Google+ that is borrowed from Facebook. However, Google+ has higher pixel requirements than Facebook which many businesses do not factor in when uploading a cover image.

    The maximum size for cover images on Google+ is 2120 x 1192 pixels. You want to upload a cover photo that is as close to this size as possible to have a clearer image. The image needs to scale to the right dimensions as well. When designing a cover image, make sure to remember where your profile image is going to be in relation to the cover image. If you have information on your image, make sure it is not going to be blocked by the profile picture.

  4. Ignoring circles

    Circles are essentially a way to categorize the people you follow on Google+. This allows you to send out targeted posts to certain circles of connections. So, you can have circles for prospective customers, current customers, coworkers, and industry leaders. Once your circles are set up, you need to send out content that is targeted for each group’s interest. For prospective customers, send content that talks about your industry and the benefits it offers, but do not promote your products or brand directly. For current customers, send content that offers solutions to their problems.

  5. Spamming circles

    While you need to use your circles to send targeted content to a targeted audience, you should not spam people’s pages with overly promotional or too much content. If you post content in one of your circles, do not send them an email to let them know you have a new post. That is overkill and information abuse that your circles will not appreciate. Especially avoid the email feature if the people in your circles have not asked for continual updates. Put the information out there and easily accessible, but do not bombard your circles with it.

To learn more, check out Part 2 of this series on common Google+ business mistakes.