Congratulations to me on publishing my 100th blog post! And it’s about my favorite platform, Pinterest!
Pinterest is an amazing visual platform that, when used correctly, can do wonders for marketing your product or brand. When users visit your Pinterest accounts, your boards with products will be the same as window shopping for visitors. There are three things you need to do on Pinterest to persuade visitors to “walk in” your shop after looking at the window display.
What makes a person walk into your shop? Seeing a beautiful window display full of items that catch their eye. You need to do the same on a digital front and create boards full of beautiful images that persuade people to click to your website. Previously they might not have considered your item for purchase, either because of need or cost, but after seeing it displayed so wonderfully they fall in love. Make sure your images are high quality and follow the Pinterest image rules:
- Simple, white background
- Bright lighting
- Easy to process (aka not too much stuff in the photo besides the product)
- Relates to trends in the current season
Description that Motivates
What you put in the description matters. The space below the image needs to be used to further explain what the product is and why the viewer needs it in their life, whether it is beautiful or functional. You need to appeal to basic human needs with an engaging description that almost forces the user to click out of curiosity and intrigue.
When You Post
Most shoppers are active on Pinterest in the evenings. After a long day at work, people get on Pinterest to relax and “window shop.” Even though its inconvenient to get on Pinterest at night, posting your products with great images and motivating descriptions in the evening will get you more click-throughs to your website. Of course you need to look at your own analytics after a couple months to see when YOUR followers are online, but try to keep posting at night whenever you can.