More Characters on Twitter?! New Retweet with Comment Feature

Twitter announced this week that they are testing out a new feature for the platform – Retweet with Comment. This new feature gives you more characters on Twitter to use at your disposal – providing you are adding commentary to a post you are retweeting.

Essentially, Retweet with Comment allows you to preserve the original Tweet in a Twitter Card. For those who don’t know, a Twitter Card is a feature that allows posts on Twitter to be media-rich. If someone uses a Twitter Card, they will link to a website in a post and Twitter will show a preview of the post or the main image below the Tweet.

Via Tech Crunch

If the feature is released to all users, you can choose to Retweet with Comment, keep the full original Tweet in a media preview (or Twitter Card) and then add your own comments with the RT. The benefit – you get a full 140 characters to express your thoughts.

The goal behind this feature is to start meaningful conversations on Twitter. Users currently can have one-on-one conversations by replying to each other. Anyone who wants to join in can view the full conversation, but rarely does this happen unless you are participating in a Twitter Chat. Likewise, many users need the full 140 character to express their thoughts or explain their link. This leaves users who want to RT their content and add their commentary very little room to do so.

Via Tech Crunch

There have been so many times where I want to add commentary to a RT only to cut down my thoughts, remove my hashtags, or alter the user’s content I am RT. I hate doing all of those things. With this new feature, I can preserve the entire original Tweet without feeling guilty about altering their voice or style and still say everything I want to say. More people can view the conversation easily and join in.

The 140 character limit is what makes Twitter special and causes people to get more creative with their posts. But often it is a limitation. With more features like this, Twitter can evolve into a more thoughtful conversational host.

Image Credit: Tech Crunch Original Article

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The Different Ways of Retweeting and What They Mean

Twitter is a versatile website that is a perfect addition to any social media campaign. There are many different aspects of Twitter, making it easy for businesses to use Twitter a little bit wrong. For example, understanding the differences between the ways of Retweeting will help promote a Tweet more effectively.

Retweet

Official Retweet

An official Retweet is a button you can press that is integrated into Twitter. The Tweet will show up on your feed without any alteration to the Tweet on your part. A green border will appear around the top left corner of the Retweet, drawing the attention of people on Twitter who do not follow this person. This is perfect for:

  • Showing the full endorsement of a Tweet
  • Promoting a powerful message that you cannot translate yourself, such as a breaking news story
  • If you want the message to go viral

The official Retweet does not give you any benefits. It is used only to spread news and information without any alteration. Official Retweets are easy to spread with only one click needed. This should be used if you do not need to add content, credit, or edit Tweets. It should not be used for:

  • Connecting with your followers while sharing great content
  • All of the content of the feed. Too many Retweets makes your page look lazy

Traditional RT

Traditional RT

Before the Retweet button, users invented the RT term in order to give credit to someone else’s Tweet that they enjoyed. A sample RT looks like, “Confused about Retweeting? Here is a guide to the different Retweets: link here RT @RetweetExpert.” Even with the Retweet button, people still use RT either before or after the Tweet for certain reasons:

  • RT endorses the person who has supplied the Tweet, but also allows you to interact with them directly with the @username
  • RT is a great way to add a comment to the Tweet before RT-ing it
  • If other people have added RT @username to the front of the Tweet

Twitter is known as a community of people who add on to others ideas, constantly evolving content. RT is a perfect way to do this. Professional Tweeters, such as your business, also use RT to give credit to people. RT’s are not good for:

  • Tweets that have four or five usernames after the RT because it is hard to read
  • When an extra RT is dangerously close or over the 140 character limit

Via

Via @username

Another way to Retweet is to add via @username to the end of a Tweet in parenthesis. It is a lighter version of retweeting, somewhere between a traditional RT and an official Retweet. This is used best when:

  • You want to focus on the content of the Tweet, but still need to give credit to the original Tweeter
  • You are adding thought or a comment to the Tweet but like the look of via @username better than an RT format
  • You are going to change parts of the Tweet entirely since the whole original Tweet is not going to be preserved

The only time you should not do via @username is for the same reasons you should not do an RT @username.

thanks for sharing

Thanks for sharing @username

This version is the best endorsement you can give a fellow Tweeter, but it takes a lot of crafted effort. You are essentially doing a RT, except you are adding a comment at the beginning thanking the Tweeter for the content. An example of this kind of Tweet would be, “Great post! @username The Four Different Kinds of Retweeting link here.” This is used when:

  • The Tweet genuinely entertained you or helped you and you think it can have the same effect on your followers
  • You want a reply from the Tweeter, which can start a Twitter partnership that will increase your social outreach
  • You want to create more traffic or engagement with your followers

This kind of Retweeting is not useful in certain cases:

  • Like with Retweet, you do not want to do it too much or your Twitter feed will seem lazy, even with the extra effort of commenting
  • Each time this Retweet is done, it loses its power, so use it selectively
  • If the original Tweeter is famous or too busy to reply, then do not bother with this kind of Retweet

What is your favorite way of Retweeting? Let me know in the comments or on Twitter @HS_Writing!