How Tumblr Improves SEO Ranks – Part 2

NOTE: After this post, Tumblr will now be on Thursdays with YouTube and Vine will be on Saturdays with Instagram.

Tumblr is a unique way to blog and offers many other marketing benefits over other social media platforms. It is a creative way to express your brand and can cause a new group of fun and loyal clients. Tumblr can also be a great way to improve your SEO ranks. This can be done many ways, including special Tumblr titles, URLs, and keywords.

Via Flickr buyalex

Via Flickr buyalex

Promote Yourself and Improve Visibility

While Tumblr is not optimized for business, there are still many promotional elements that you can use. The option for followers to reblog your content allows your brand to be shared and viewed by many different people across several platforms. There is also a Like option which adds notes to your posts, increasing the visibility of your Tumblr blog.

Drive Traffic to Tumblr Posts

Proper use of keyword in the tag section, reblogging, and Likes all increase the visibility of your posts. This drives more traffic to the posts and your blog. When people want to share the post across different platforms, they have to go to your blog in order to share the permanent link of the post. This further increases your brand awareness.

Discover Great Content

Tumblr is crafted in order for users to find great new content. They incorporate hashtags along with keywords when people are searching for content, meaning you do not need to have a ton of followers in order for your content to be discovered and reblogged. Great content is discovered and shared many times without having a single follower.

Combine the Power of Facebook and WordPress

What makes Tumblr such a unique platform is the ability to incorporate the best aspects of popular content social media sites, like Facebook and WordPress. Tumblr has the ability to blog, like WordPress, along with the social sharing capabilities of Facebook. Tumblr lets you optimize the blog with a wide variety of content and content sharing features. Even the content you want for your posts have a ton of options for customization.

Check out part one of how Tumblr improves SEO next Thursday! In the meantime, let me know what you think of Tumblr as a social media platform in the comments or on Twitter @HS_Writing!

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Ways to Optimize Your Business YouTube – Part 3

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a great way to engage your customers. Before uploading, you need to know how to make your YouTube channel SEO friendly and how to promote YouTube videos with optimization.

Optimization is necessary if you want your YouTube marketing campaign to be successful. There are 800 million monthly views on all YouTube videos with hundreds of videos being uploaded every day. There is a lot of competition. For your videos to be seen, you need to understand how to optimize every aspect of your channel and videos.

Via Flickr clasesdeperiodismo

Via Flickr clasesdeperiodismo

Video Tags and Description

Your tags need to match the keyword research we talked about in Part 1 of our YouTube optimization guide. Use keywords that are part of your overall marketing strategy to connect all of your platforms. Also use keywords specific to this video and for YouTube search results.

The description needs to include these keywords as well, along with a few other things:

  • Using keywords in your description gives another boost to your SEO.
  • Descriptions let viewers know what you are offering.
  • Only the first 160 characters will show up right under the video without clicking Read More. It will also be the only part that shows up on search engines, so optimize the first two sentences with your keywords.
  • It works best when you use the same keywords at the beginning of your title and description.
  • Place a call to action at the end of the description.
  • Include links to the previous or next video.

Stat: 100 million people take a social action on YouTube every week.
Tip: Do not be stingy on the description. You have a lot of space and you need to use it! Always add links to your website, blog, and social media profiles at the bottom of the description.

Playlists

Remember all the different kinds of content you can create from Part 1? You can divide the different types of content into playlists. This allows followers to get to the content they want to see. And, since playlists automatically go to the next video in the set, they may stick around and give your videos more views. Some good examples of playlist categories include:

  • Products
  • Work Life
  • Industry News
  • How-To’s
  • Charity
  • Client Testimonials

Stat: Playlists increase engagement and tie into your video content strategy.
Tip: Get creative with your playlists! Make sure your categories fit the personality of your brand. So, if your brand is funny, make your playlists funny. If your brand is quirky, make the playlists quirky.

Via Flickr labnol

Via Flickr labnol

Engagement

The most important key to success with a YouTube marketing plan is engagement. When your viewers are engaged with the videos, they will explore the brand and become loyal followers. This is done a number of ways, including creating great content, but starting a conversation with your viewers is one of the best. When you interact with your audience, they feel valued by the brand and will become loyal to it. Here are three ways you can start conversations on YouTube:

  1. Give updates. When you upload a video about something that is happening in with your brand, update the description on how it is going, or create a new video about it. Make sure to link to the new video in the old video’s description and annotations.
  2. Respond to channel comments. Your channel is going to act as a discussion board for your brand. Take some time every week to go through the channel comments and reply to questions or great comments. Even reply to negative comments, but do so professionally. Do not start a flame war.
  3. Respond to video comments. Video comments are more specific than channel comments. The three days after you upload a video, respond to a few comments a day. Then check back on the video every few days for two weeks to respond to comments until you upload a new video.

Stat: Over 800 million unique users visit YouTube each month.
Tip: Not only do you need to start conversations, you need to be active in commenting. This makes your brand seem human and likeable.

Promote

You need to promote on three platforms: subscriptions, social media, and cross promotion. Promoting these three ways will help you build audience touch points and loyalty among your viewers. This is similar to the call to action we talked about in Part 2.

  1. Subscriptions. At the end of each video, either tell people or have an ending screen that tells people to subscribe to see more of this kind of content. End each video with an exciting look at upcoming videos so they will be more willing to subscribe.
  2. Social Media. Have buttons in your video, description, and channel that tell people to click to share the content or click to follow your brand on other platforms.
  3. Cross Promotion. Not only should you ask viewers to share content on social media, you should also share it on your own platforms. Every time you upload a new video, share it on Facebook, Twitter, your blog, and any other social media platform you use.

Stat: 500 years of YouTube video are watched every day on Facebook.
Stat: Over 700 YouTube videos are shared on Twitter every minute.
Tip: Instead of directly telling viewers to share your videos (which can get in the way of quality content), create an ending image that says they should like, comment, favorite, and share on certain social media site. Use annotations to put outside links on this screen.

Via Flickr FindYourSearch

Via Flickr FindYourSearch

Analyze

Analyzing how well your YouTube marketing campaign is doing is an essential piece of success. When you look at the statistics, you can see what areas you are struggling with and what areas you are excelling. This allows you to make changes where you need to and don’t mess with things that are working well. YouTube analytics will measure:

  • Performance. YouTube will tell you how many views each video and all of your videos. They will also tell you how many minutes have been spent watching your videos and subscribers net change.
  • Engagement. YouTube measures engagement in Likes, Dislikes, Comments, Shares, Favorites Added, and Favorites Removed.
  • Top 10 Videos. YouTube will not only tell you the top 10 videos on your account, but will break down their ranks by views, minutes watched, and Likes.

Stat: More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
Tip: There is a pattern you need to follow for a successful YouTube marketing campaign – strategize, create, optimize, promote, and analyze. This is a circle that never ends.

For more ways to optimize your business YouTube, check out Part 1 and Part 2 of our series on the subject.

How Tumblr Improves SEO Ranks – Part 1

I have decided to change up my days and their topics a little bit. Thursdays are now about YouTube and Vine Video and Saturdays will now be on Instagram and Tumblr. Let’s put housekeeping away and focus on how you can use Tumblr for your business marketing!

Tumblr is a unique way to blog and offers many other marketing benefits over other social media platforms. It is a creative way to express your brand and can cause a new group of fun and loyal clients. Tumblr can also be a great way to improve your SEO ranks. This can be done many ways, including special Tumblr titles, URLs, and keywords.

Many businesses use Tumblr as a secondary blog that helps increase the brand’s SEO rankings. The links you put on Tumblr through photos, videos, and quotes can be optimized in order to direct traffic to a company’s website. There are three ways you can see improved SEO rankings.

Via Flickr dmhoro

Via Flickr dmhoro

Customize Everything

Tumblr makes it easy to let you customize everything for better SEO rankings. Domain names are one of the things you can customize and integrate. This is important since search engines attribute priority to domain names. This procedure is simple and can be done when setting up an account.

Each post can also have its own custom URL. There is a set a custom URL option under the tag box that improves SEO results. HTML codes can be customized as well, even allowing you to post in the custom format. They are the most search friendly.

Optimize Everything

The alt and title attributes can be optimized so they have a better experience in search engine results. This requires some knowledge of HTML code in order to see those results. Keywords can be added to the post under the tags section. This ensures the blog will appear at the top of results that use those keywords, as long as you have done your research and chosen keywords that work.

Provide “Do Follow” Links in All Your Posts

Links that are added to your Tumblr posts are called do-follow links. They help you increase traffic to your website by sharing these links. Fill out your About section with interesting and inviting content, along with the link to your website. Add this symbol: [x] to the bottom of your posts and add a hyperlink to your website on the x. Most users will click the symbol, since it is known for getting more information not shown in the post.

Check out part two of how Tumblr improves SEO next Thursday! In the meantime, let me know what you think of Tumblr as a social media platform in the comments or on Twitter @HS_Writing!