Should You Add Tumblr to Your Brand’s Marketing Plan?

Just under a year ago, Tumblr announced the premiere of native ads on the Tumblr mobile platform. Made to blend in with posts, these ads caused many brands to flock to Tumblr. Whether or not it was successful for all these brands depends on their content strategy. On Tumblr, there are a few things your brand needs to do to become successful.

Via Flickr scottjacksonx

Via Flickr scottjacksonx

Get Users Involved

The users on Tumblr love being on the site. You need to get them involved with your brand so they love sharing your content. For example, Club Monaco runs campaigns asking Tumblr users to model their clothing and share it on the platform. This makes users participate, reblog, and fall in love with the brand.

Link to Your Website

While both are photo-centric websites, Pinterest got ahead of Tumblr with the ability to link back to a webpage in photos. This made tutorials and shopping a lot easier. Brands on Tumblr need to add a link back to their website where the product is displayed. Tumblr users will be grateful and you will receive more hits and conversions.

Via Flickr hm7hm7

Via Flickr hm7hm7

Put Bloggers in Control

You need to take the Tumblr users and let them control your brand. This platform is unique in the fact that posts go viral very often and easily. This can happen when you follow how Tumblr users interact and apply it to your brand. When you speak the Tumblr language, you put your brand in the hands of users and will get more exposure.

If your brand cannot meet these requirements, then you need to consider other platforms instead.

Advertisements

The Importance of Tumblr for Brand Awareness

Tumblr is an often overlooked platform when businesses implement a social media plan. However, Tumblr is perfect for brand strategy. It is a very visual platform that lets users share anything and everything, from text, quotes, pictures, video, links, music, and the popular GIFs. If your brand has a high visual element, consider adding Tumblr to your marketing plan.

Tumblr is different from traditional blogging platforms. Short form content gets more interaction and engagement from users than long form content. Businesses who put their brands on Tumblr have ultimate creativity, utilizing photos, images, memes, GIFs, and more to spread their brand.

  • Tumblr is an easy way to spread your brand since content is quickly shared to get thousands of views in just one day.
  • Brands with lots of content can use Tumblr to highlight their best images.
  • Brands without a lot of content can share things that spread their brand awareness without needing original content.
  • Tumblr can be used to tease new products, promote a sale, give a behind the scenes look at their business, or tell their story to an engaged audience.
  • There are more than 1,300 themes on Tumblr, allowing complete customization and a variety of looks that can match your brand.

Because it is such a unique platform, you need to decide if your brand is ready for Tumblr. There are three important aspects of the site that you need to understand before starting a Tumblr campaign for brand awareness.

Via Flickr Wickerfurniture

Via Flickr Wickerfurniture

Creators

Tumblr is growing rapidly, thanks in part to brands ignoring the platform. There are over 107 million blogs and over 50 billion blog posts. Every day, over 70 million new blog posts are created. How creative the content is grows every day as well. While users do post text as if they were posting a status on Facebook, the text is usually a strange thought or a new way of thinking which reblogged by thousands of users. Users create artwork and videos every day to put on Tumblr. Fandoms of popular books, movies, and television shows are a very popular audience on the site. If your brand is highly visual, you can get ahead of the competition and put your brand on Tumblr while it is still appreciated by the users.

Via Yahoo! News UK's Tumblr

Via Yahoo! News UK’s Tumblr

The GIF

Tumblr has made the GIF popular again. Essentially, a GIF is like a five second snip from a video, slowed down without sound. GIF creation has become an art form in itself, inspiring the creation of other short video forms like Vine. GIFs are usually funny or an accurate depiction of how the user thinks or feels.

Many posts on Tumblr are a series of unrelated GIFs that express the emotion of a certain situation, usually humorous. GIFs are also used to capture moments of user’s favorite movies, TV shows, or interviews that their favorite celebrity did. Users add text overlay to the GIFs so people know what is being said, since there is no volume. Sometimes, users replace what is actually said with something much funnier.

How Your Mother Met Me

Television

Some of television’s most passionate fans flock to Twitter to express their love for the show with creative artwork, GIFs, videos, and commentary. In fact, major networks are missing out on an opportunity to directly market to their biggest fans. Popular shows on Tumblr include How I Met Your Mother, Supernatural, and Glee. All of these shows are on different networks, giving huge marketing potential of television. If you are thinking of putting your brand on Tumblr, join in on TV show conversations to get more loyal followers. Only do this if it relates to your brand.

If you think your brand can achieve these three aspects of Twitter in your posts, then Tumblr is a marketing goldmine waiting for you. The platform is perfect for brands geared at a younger generation or brands whose personality is humorous. They are also perfect for brands with a lot of visual content, such as Calvin Klein, who only post photos of models wearing their underwear to increase brand awareness only. Make sure to do your research before implementing a marketing strategy. Only certain brands can achieve notoriety on Tumblr, but the ones that do are very successful, like GQ and ModCloth.

How Tumblr Improves SEO Ranks – Part 2

NOTE: After this post, Tumblr will now be on Thursdays with YouTube and Vine will be on Saturdays with Instagram.

Tumblr is a unique way to blog and offers many other marketing benefits over other social media platforms. It is a creative way to express your brand and can cause a new group of fun and loyal clients. Tumblr can also be a great way to improve your SEO ranks. This can be done many ways, including special Tumblr titles, URLs, and keywords.

Via Flickr buyalex

Via Flickr buyalex

Promote Yourself and Improve Visibility

While Tumblr is not optimized for business, there are still many promotional elements that you can use. The option for followers to reblog your content allows your brand to be shared and viewed by many different people across several platforms. There is also a Like option which adds notes to your posts, increasing the visibility of your Tumblr blog.

Drive Traffic to Tumblr Posts

Proper use of keyword in the tag section, reblogging, and Likes all increase the visibility of your posts. This drives more traffic to the posts and your blog. When people want to share the post across different platforms, they have to go to your blog in order to share the permanent link of the post. This further increases your brand awareness.

Discover Great Content

Tumblr is crafted in order for users to find great new content. They incorporate hashtags along with keywords when people are searching for content, meaning you do not need to have a ton of followers in order for your content to be discovered and reblogged. Great content is discovered and shared many times without having a single follower.

Combine the Power of Facebook and WordPress

What makes Tumblr such a unique platform is the ability to incorporate the best aspects of popular content social media sites, like Facebook and WordPress. Tumblr has the ability to blog, like WordPress, along with the social sharing capabilities of Facebook. Tumblr lets you optimize the blog with a wide variety of content and content sharing features. Even the content you want for your posts have a ton of options for customization.

Check out part one of how Tumblr improves SEO next Thursday! In the meantime, let me know what you think of Tumblr as a social media platform in the comments or on Twitter @HS_Writing!

How Tumblr Improves SEO Ranks – Part 1

I have decided to change up my days and their topics a little bit. Thursdays are now about YouTube and Vine Video and Saturdays will now be on Instagram and Tumblr. Let’s put housekeeping away and focus on how you can use Tumblr for your business marketing!

Tumblr is a unique way to blog and offers many other marketing benefits over other social media platforms. It is a creative way to express your brand and can cause a new group of fun and loyal clients. Tumblr can also be a great way to improve your SEO ranks. This can be done many ways, including special Tumblr titles, URLs, and keywords.

Many businesses use Tumblr as a secondary blog that helps increase the brand’s SEO rankings. The links you put on Tumblr through photos, videos, and quotes can be optimized in order to direct traffic to a company’s website. There are three ways you can see improved SEO rankings.

Via Flickr dmhoro

Via Flickr dmhoro

Customize Everything

Tumblr makes it easy to let you customize everything for better SEO rankings. Domain names are one of the things you can customize and integrate. This is important since search engines attribute priority to domain names. This procedure is simple and can be done when setting up an account.

Each post can also have its own custom URL. There is a set a custom URL option under the tag box that improves SEO results. HTML codes can be customized as well, even allowing you to post in the custom format. They are the most search friendly.

Optimize Everything

The alt and title attributes can be optimized so they have a better experience in search engine results. This requires some knowledge of HTML code in order to see those results. Keywords can be added to the post under the tags section. This ensures the blog will appear at the top of results that use those keywords, as long as you have done your research and chosen keywords that work.

Provide “Do Follow” Links in All Your Posts

Links that are added to your Tumblr posts are called do-follow links. They help you increase traffic to your website by sharing these links. Fill out your About section with interesting and inviting content, along with the link to your website. Add this symbol: [x] to the bottom of your posts and add a hyperlink to your website on the x. Most users will click the symbol, since it is known for getting more information not shown in the post.

Check out part two of how Tumblr improves SEO next Thursday! In the meantime, let me know what you think of Tumblr as a social media platform in the comments or on Twitter @HS_Writing!