11 Ways to Promote Your Brand with Vine [SOCIAL MEDIA TODAY]

I have been planning to write a blog about Vine using excellent examples of the six second video that real brands have posted. I was going to use these videos to show exactly what your business needed to do on Vine to use it successfully and make your followers fall in love with you.

So I started researching, and found this excellent article by Bidisha Gutpa on Social Media Today. It covers everything I wanted to explain and did it so much better than I could. Instead of trying to make my own that pales in comparison, I am just going to send you lovely readers over to her article to learn! I know it seems like I am cheating, but I have to give credit where credit is due! So click on the picture of her article below to get some great advice on using Vine for marketing.

vine post in april

 

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The 7 Secrets of YouTube Marketing

In a world of DVRs where people can fast forward the commercials, advertisers are looking for new ways to reach their audience. YouTube is one solution. People love YouTube videos because they are entertaining and short. Even if a company is on YouTube promoting a product or service, like Old Spice, they feel like entertaining viral video marketing instead of commercials. Following these seven YouTube video marketing tips will help you discover the secret power of YouTube.

Via Flickr by RestrictedData

Via Flickr by RestrictedData

  1. Set and understand your goals
    Your goals for YouTube need to be specific and measurable. Many businesses only know that social media marketing is important and jump in blind. Each platform needs to have different goals, including YouTube. Even if you are hiring someone to do your marketing for you, you need to tell them what you want to achieve. Not only do you want views on your videos, but also traffic to your website and sales from that traffic.
  2. Minimize your video budget
    Many businesses feel the need to hire a video production company to help create their YouTube content. If you don’t have the budget, but have the in house skills, producing marketable YouTube videos for your brand can cost as little as $300. Most self-created videos cost this much. Don’t forget to spend some time, and possibly some of your budget, on creating a graphic-filled YouTube channel that attracts viewers.
  3. Don’t try to make viral happen
    Yes, viral videos get millions of views and great profit. Most often these videos become viral by chance. Trying to create a viral video will fall short of your creative potential and fall flat. Viewers may even find you inauthentic for trying to force viral to happen. Besides, page views on a viral video often do not turn into website traffic or sales.
  4. Ignore some analytics
    YouTube provides you with a lot of analytics, which is great. Businesses tend to obsess over perfecting every statistic which can detract from achieving your goals. Comments, likes, and subscriptions are meaningless when it comes to converting views to sales. What you want to look at are how many shares and reposts your videos get. The more shares your video has, the more exposure your brand will get, and the more traffic your website will get. This can potentially turn into sales.
  5. Don’t treat YouTube like traditional marketing
    The internet is not the place for traditional print marketing schemes. YouTube viewers do not like traditional, commercial-feeling videos. This is why brands, like Old Spice, are successful on YouTube. They create content that is entertaining and engaging while lightly advertising their men’s hygiene products. You also need to keep the videos between two to four minutes to keep engagement high.
  6. Get your customers to post videos for you
    Try to start a YouTube campaign where viewers post videos of them using your product as video replies. When your customers post videos about your product, it is more effective than posting your own content. This is because people outside of the company recommend it, acting as an interactive and positive customer review. Depending on your product, what you ask customers to do can vary. Make sure when you prompt customers to make videos that your request is creative and inviting so viewers take action.
  7. Be patient
    No marketing campaign is successful overnight, and this is especially true for YouTube videos. YouTube is indirect, so it takes at least six months to build a following. Once you do, you can start holding contests and other interactive topics in order to get higher lead generation and ROI.

The Importance of YouTube Videos for Your Marketing

The internet is an amazing tool that has made life easier and more accomplished in every way possible. However, it has also severely shortened the average user’s attention span. When you are trying to market your brand, this short attention span is the biggest hurdle you face. Statistically, you only have three seconds to grab the attention of an online audience. Many marketers are starting to focus on a visual content strategy to grab attention, but the YouTube video is still drastically under-used.

People love YouTube. Whether it is dogs and cats being adorable together or watching a fun video from a passionate creator explaining the healthcare law in layman’s terms, people love watching and sharing YouTube videos with their friends. Part of what makes YouTube videos a goldmine for your marketing strategy is the attention they require. For three minutes (the recommended time for videos to hold attention and get the message across perfectly), the viewer has to sit there and absorb your message.

They don’t get bored reading the first sentence of a blog post or article or click away if they don’t like your website design. As long as your video is high quality, professional, and fun, viewers will sit and watch the whole video. You have a better chance of getting your message across and a higher percentage of likes, comments, and shares with videos.

why visual content

Still not convinced? Here are some stats that are hard to ignore about the benefit of videos to your marketing plan:

  • 90% of information the brain transmits is visual. This is because visual content is processed 60,000 times faster in the brain than text.
  • People remember 20% of what they read.
  • 40% of people respond better to visual information. This shows the importance of adding visual content (like videos) anywhere you can in your marketing strategy. It also means you cannot rely entirely on visuals since 60% of people still prefer to read articles on a subject.
  • Videos are shared 12 times more than links and text posts combined.
  • 700 YouTube videos are shared on Twitter every minute.
  • Viewers spend 100% more time on pages that have videos.
  • Social media posts with YouTube videos will attract three times more inbound links than text posts.
  • 70% of search results are videos.
  • 58% of B2B marketers believe videos are extremely effective.
  • 88% of businesses show that videos embedded in emails improve their campaign performance.
  • 76% of businesses say their emails have higher click through rates if there are videos embedded.
  • 72% of businesses say that prospective clients are more likely to buy their product or invest in their service after viewing a video in email.

video stats

How good are you about using videos in your marketing campaign? Let me know in the comments!

3 Reasons Why Your Brand Needs to Use Vine

Vine is a mobile video application that allows users to take 6 second videos and share them with friends on social media sites, specifically Twitter and Facebook. While users love the application, not many businesses are taking advantage of the platform as a valuable marketing tool. Here are three reasons why your brand needs to add Vine to your marketing plan.

Via Flickr clasesdeperiodismo

Via Flickr clasesdeperiodismo

Anyone Can View Vine Videos

While other platforms, such as Pinterest or Facebook, require an account to access and play with content, Vine videos can be seen by anyone. The videos can be shared on Facebook, Twitter, Pinterest, Tumblr, Reddit, and more. This makes Vine extremely valuable. No content is wasted on a small demographic of people on certain accounts. You can create one Vine video and share it all over these platforms and even on the business blog.

Videos Are Marketing Gold

Visual content is one of the most engaging kinds that businesses can use. Many brands are using photo-centric content in their social media platform posts, but videos need to be used more. A Cisco report predicts that video interaction will consume 69% of customer internet traffic by the year 2017. This is because information can be communicated better via video. Many users scroll aimlessly through text posts, but videos require full attention. Instead of a long paragraph of information, brands can show off a new product or service in an engaging video.

Customers Gain Brand Confidence

Being able to see a live action look into the brand gives customers more confidence and support in that company. Anyone can post photos and links on social media accounts. But videos show that a company is real. The time limit on Vine videos mean you can quickly highlight a product or service or promotion and gain ten times the interaction and trust from customers than you would have from an article or blog post.

The 5 Different Types of Business YouTube Videos

More and more businesses are realizing the potential of YouTube video marketing. It is easier for people to digest information when they view it in video form, and videos are shared more than any other kind of content. In order to get the most views and shares, it is important to understand the different types and best business videos on YouTube.

Via Flickr by jm3

Via Flickr by jm3

In just three minutes, businesses can explain and share more information than they can with text. Videos can also make this information more entertaining and accessible. Posting a video can generate thousands of views, much more than you would get with a blog post. It can be shared on any online platform and it can be tailored to each user’s requirements. There are many additional benefits of video advertising, including:

  • Most audiences interact with YouTube videos by browsing through ads and clicking the various video control buttons
  • Videos motivate viewers to engage more with comments than any other form of social media
  • Click through rates are higher for videos with text, banner, and image ads
  • Viewers of YouTube videos watch video ads
  • Demographics and consumer categories can be targeted specifically with video ads
  • Advertisers can easily slot executions online which saves the business time and money skipping the need to create a new execution
Via Flickr by Diana Garcia BOG

Via Flickr by Diana Garcia BOG

Many people make sure to visit YouTube daily to catch up on videos. Since anyone who is watching your video is a potential customer, you need to include your website URL and contact information in the video description and in-video links at the end of the video. There are five kinds of business YouTube videos:

Brand Awareness Videos

These videos are not the same as commercials. They keep the idea of commercials, but use a long stream of videos to tell a story that increases brand awareness. The Old Spice videos on YouTube are a great example of this kind of business video.

No single video should be focused on. Businesses need to think big in order to create a sweeping visionary path for the brand via YouTube. Single videos get lost in YouTube while a series of brand-heightening videos do not. Brand videos need to be strictly entertaining in order to increase the likelihood of their being shared and quoted.

Advertising Videos

These videos can be used to advertise a particular product. YouTube provides a direct approach that allows the videos to be duly informative and entertaining. The brand should still be the focus of these videos.

Advertising videos can also be particularly beneficial for retail stores. These videos can be general or a specific target for short term promotions. In order to get views from these kind of videos, they need to have an educational spin or show a limited offer discount when mentioning a keyword in the video at checkout.

Sales Videos

YouTube videos to generate sales are one of the most popular kinds of videos and can work extremely well at a grassroots level. Show the product in action or show a clip of a service. This generates sales by directing viewers to the website.

When choosing a sales video, be creative. Showcase the product in a strictly non-infomercial format. One of the most creative kinds of sales videos is using the product in a How-To format. There should be a short version of sales videos that can be used for YouTube ads. Focus on the goals of the product that the user will want to know about in order to gain more viewers.

Product and Customer Support Videos

Customer support is one of the biggest considerations people have before buying a product or service. They want to know they will be taken care of in case they have questions or problems. YouTube videos are an innovative way to provide customer support without expanding your customer service team.

Post a huge series of videos on frequently asked questions customers have and add to it every time a new question comes up. Demonstrating possible problems with the product or set up of a product visually resonates more with viewers, allowing them to value your company.

Training Videos

While this will not necessarily increase your sales, training videos are extremely beneficial to put on YouTube. Employees can train at home as well as in the office. They can also be useful to other companies that have similar training procedures which could lead to future partnerships.

How effective do you think these types of YouTube videos are for businesses? Let me know in comments or on Twitter @HS_Writing!