Vine is a mobile video application that allows users to take 6 second videos and share them with friends on social media sites, specifically Twitter and Facebook. While users love the application, not many businesses are taking advantage of the platform as a valuable marketing tool. Here are three reasons why your brand needs to add Vine to your marketing plan.
Anyone Can View Vine Videos
While other platforms, such as Pinterest or Facebook, require an account to access and play with content, Vine videos can be seen by anyone. The videos can be shared on Facebook, Twitter, Pinterest, Tumblr, Reddit, and more. This makes Vine extremely valuable. No content is wasted on a small demographic of people on certain accounts. You can create one Vine video and share it all over these platforms and even on the business blog.
Videos Are Marketing Gold
Visual content is one of the most engaging kinds that businesses can use. Many brands are using photo-centric content in their social media platform posts, but videos need to be used more. A Cisco report predicts that video interaction will consume 69% of customer internet traffic by the year 2017. This is because information can be communicated better via video. Many users scroll aimlessly through text posts, but videos require full attention. Instead of a long paragraph of information, brands can show off a new product or service in an engaging video.
Customers Gain Brand Confidence
Being able to see a live action look into the brand gives customers more confidence and support in that company. Anyone can post photos and links on social media accounts. But videos show that a company is real. The time limit on Vine videos mean you can quickly highlight a product or service or promotion and gain ten times the interaction and trust from customers than you would have from an article or blog post.