Vine is quickly rising in popularity for businesses. The six second video allowance is difficult, but many businesses are unleashing their creativity to make amazing and effective marketing content in a short period of time. Since it is a new platform, many businesses don’t know what to make of it. I thought I would try to explain it for those who are confused.
Compare it like this – you can write a long blog post, then pull a sentence and Tweet about it. This is essentially a Vine. Sure, you can make a longer YouTube video to make your point, or you can make a Vine that highlights the points you want to make in the video. This highlight reel is more likely to be watched by your followers as well. After all, who doesn’t have six seconds to watch a video, no matter what its about?
Vine videos are absolutely supplemental marketing. Just like you can’t only have a Facebook page, you should never only have a Vine account and that’s it. Vine videos are meant to be shared on your different platforms and supplement other marketing messages. So, if you are trying to promote a new product, you can create a six second video highlighting how cool the product is to get your followers engaged.
A great example of using Vine correctly is supplied by Molson Canadian 67. They are suppliers of a premium light beer only available in Canada. They took the six second platform and created a campaign called #mixin6. They show followers how to make cocktails out of their beer in only six seconds. In the description of the video and on all platforms they share the video on, they include the recipe. Not only are they highlighting their product, they are also providing useful and entertaining content to followers, engaging them with the brand completely.
Still have questions about Vine? Leave a comment or talk to me on Twitter @HS_Writing!