How to Choose the Best Social Media Platforms for Your Business

So you realize that you need to be social. But where do you start?

It can be overwhelming. There are numerous platforms and every social media advice website will tell you something different. Here is what it comes down to – you need to evaluate your brand message and your marketing goals and find platforms that match the “persona” of your business.

“But how do I know which platforms match my business?” Luckily, I am here as a social media expert to break it down the main platforms for you.

Via Flickr by marcopako

Via Flickr by marcopako

Facebook. Many say Facebook marketing is as dead as paper marketing, which, if you follow my posts, you know is not the case. It is good to have some Facebook presence no matter what your business is (however retail, restaurants, and local businesses do the best). It’s a numbers game – there are over 1.2 billion active users as of January 2014. You can’t ignore that big of platform. Granted, Facebook’s algorithms make it hard for your messages to reach that platform, but if you do a little bit of research you can greatly use organic reach Facebook to your advantage.

Via Flickr by mkhmarketing

Via Flickr by mkhmarketing

Twitter. With the right hashtags, you can do anything on Twitter. Yet the best businesses on Twitter are the opposite of the best businesses on Facebook. This is because retail, restaurants, and local businesses have a dedicated customer base while other businesses have more casual relationships with the audience. This is where Twitter comes in. Twitter allows you to connect with other businesses, prospective customers, and industry enthusiasts who will promote you for free – as long as you use the right hashtags. I insist the majority of my clients get both a Twitter and Facebook. They are the two powerhouse platforms you can’t ignore.

Via Flickr by Link Humans UK

Via Flickr by Link Humans UK

LinkedIn. LinkedIn is THE platform for B2B marketing. Yet LinkedIn can be tricky. You need to have one employee be the “face” of the company, meaning they create, manage, discuss, and make connections on the company’s behalf. It can be tricky to outsource your LinkedIn marketing. Usually it is best to do in house after researching the best way to use LinkedIn as a connector tool, not as a spam marketing robot.

Via Flickr Zack D. Smith

Via Flickr Zack D. Smith

Google+. I admit, I have a love-hate relationship with Google+. There is a lot to be desired and I don’t see its use as a social media platform – outside of its affiliation with Google. With Google’s search engine rules, having a Google+ page is practically a must. With a Google+ page, you get higher search engine rankings and more credibility in Google’s (AKA – Internet God’s) eyes. If you rely on high search engine rankings for your business, get a Google+ page.

Via Flickr marioanima

Via Flickr marioanima

YouTube. YouTube is more of a supplemental platform for your marketing plan. Only certain brands are good for YouTube. If you have the opportunity to make instructional videos, product reviews/highlights, or “commercials” online with your product or service, then YouTube is a great platform for you. Just make sure your videos are professional and high quality!

alicegop

Pinterest. Pinterest is a great platform if your business is highly visual. If you have high quality product photos or offer services that are eye-catching, get your boards started! The pinning platform is best for craft, home decor, home improvement, wedding, food-related, and retail businesses.

Via Flickr Play Among Friends

Via Flickr Play Among Friends

Instagram. Like Pinterest, Instagram is great for highly visual businesses. The difference in Instagram – you need to be very interactive as well. On Pinterest, you can get away with throwing up content without a whole lot of interaction. On Instagram, you have to be involved. You have to know the best filters, know the hashtags, and know your audience as well as constantly communicating with your audience.

Via Flickr by manoftaste.de

Via Flickr by manoftaste.de

Blog. Bottom line – blogs are important for pretty much every business. Blogs are your opportunity to showcase your knowledge about your industry. The golden rule is to never write an entire blog post as self-promotion. You should always blog to give away “free samples” of information to your audience so they want more.

Originally posted on LinkedIn

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How to Make YouTube More Social

When done correctly, YouTube can be an amazing revenue generator in your social media marketing plan. You can read my other blog posts on how to use YouTube correctly. However, even with my tips, many businesses only optimize their profile and throw videos onto the internet. YouTube videos are often considered a link to share on other platforms, but YouTube should be considered an actual social, interactive platform in its own right.

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Create Videos Inspired by Followers

Sure, you can plan a video content calendar that goes for months on end. But make sure you leave spaces for video content that your followers request. To find out what your followers want to see, ask them! Ask in actual videos or in your commentary when sharing video links. You can read their responses on other platforms or…

Read through Your YouTube Video Comments

There may be a lot of them, but try to scan through all of your comments on your YouTube videos. Mark spam posts as spam, but don’t mark negative posts as spam to get them off your feed. Only positive comments makes viewers suspicious. Try to respond to as many comments as you can. If you just enjoyed what someone said but have nothing to add to it, thumb it up to show your appreciation. Don’t try to force a conversation if it isn’t there.

Use Call to Action

Every business feels odd telling viewers what to do. But you need to include a call to action in every video. It can be spoken at the end, in a graphic screen with links at the end, or in the description below the video. Many of your viewers will follow your call to action and do what you want them to, making the platform more socially interactive.

 

Ways to Optimize Your Business YouTube – Part 3

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a great way to engage your customers. Before uploading, you need to know how to make your YouTube channel SEO friendly and how to promote YouTube videos with optimization.

Optimization is necessary if you want your YouTube marketing campaign to be successful. There are 800 million monthly views on all YouTube videos with hundreds of videos being uploaded every day. There is a lot of competition. For your videos to be seen, you need to understand how to optimize every aspect of your channel and videos.

Via Flickr clasesdeperiodismo

Via Flickr clasesdeperiodismo

Video Tags and Description

Your tags need to match the keyword research we talked about in Part 1 of our YouTube optimization guide. Use keywords that are part of your overall marketing strategy to connect all of your platforms. Also use keywords specific to this video and for YouTube search results.

The description needs to include these keywords as well, along with a few other things:

  • Using keywords in your description gives another boost to your SEO.
  • Descriptions let viewers know what you are offering.
  • Only the first 160 characters will show up right under the video without clicking Read More. It will also be the only part that shows up on search engines, so optimize the first two sentences with your keywords.
  • It works best when you use the same keywords at the beginning of your title and description.
  • Place a call to action at the end of the description.
  • Include links to the previous or next video.

Stat: 100 million people take a social action on YouTube every week.
Tip: Do not be stingy on the description. You have a lot of space and you need to use it! Always add links to your website, blog, and social media profiles at the bottom of the description.

Playlists

Remember all the different kinds of content you can create from Part 1? You can divide the different types of content into playlists. This allows followers to get to the content they want to see. And, since playlists automatically go to the next video in the set, they may stick around and give your videos more views. Some good examples of playlist categories include:

  • Products
  • Work Life
  • Industry News
  • How-To’s
  • Charity
  • Client Testimonials

Stat: Playlists increase engagement and tie into your video content strategy.
Tip: Get creative with your playlists! Make sure your categories fit the personality of your brand. So, if your brand is funny, make your playlists funny. If your brand is quirky, make the playlists quirky.

Via Flickr labnol

Via Flickr labnol

Engagement

The most important key to success with a YouTube marketing plan is engagement. When your viewers are engaged with the videos, they will explore the brand and become loyal followers. This is done a number of ways, including creating great content, but starting a conversation with your viewers is one of the best. When you interact with your audience, they feel valued by the brand and will become loyal to it. Here are three ways you can start conversations on YouTube:

  1. Give updates. When you upload a video about something that is happening in with your brand, update the description on how it is going, or create a new video about it. Make sure to link to the new video in the old video’s description and annotations.
  2. Respond to channel comments. Your channel is going to act as a discussion board for your brand. Take some time every week to go through the channel comments and reply to questions or great comments. Even reply to negative comments, but do so professionally. Do not start a flame war.
  3. Respond to video comments. Video comments are more specific than channel comments. The three days after you upload a video, respond to a few comments a day. Then check back on the video every few days for two weeks to respond to comments until you upload a new video.

Stat: Over 800 million unique users visit YouTube each month.
Tip: Not only do you need to start conversations, you need to be active in commenting. This makes your brand seem human and likeable.

Promote

You need to promote on three platforms: subscriptions, social media, and cross promotion. Promoting these three ways will help you build audience touch points and loyalty among your viewers. This is similar to the call to action we talked about in Part 2.

  1. Subscriptions. At the end of each video, either tell people or have an ending screen that tells people to subscribe to see more of this kind of content. End each video with an exciting look at upcoming videos so they will be more willing to subscribe.
  2. Social Media. Have buttons in your video, description, and channel that tell people to click to share the content or click to follow your brand on other platforms.
  3. Cross Promotion. Not only should you ask viewers to share content on social media, you should also share it on your own platforms. Every time you upload a new video, share it on Facebook, Twitter, your blog, and any other social media platform you use.

Stat: 500 years of YouTube video are watched every day on Facebook.
Stat: Over 700 YouTube videos are shared on Twitter every minute.
Tip: Instead of directly telling viewers to share your videos (which can get in the way of quality content), create an ending image that says they should like, comment, favorite, and share on certain social media site. Use annotations to put outside links on this screen.

Via Flickr FindYourSearch

Via Flickr FindYourSearch

Analyze

Analyzing how well your YouTube marketing campaign is doing is an essential piece of success. When you look at the statistics, you can see what areas you are struggling with and what areas you are excelling. This allows you to make changes where you need to and don’t mess with things that are working well. YouTube analytics will measure:

  • Performance. YouTube will tell you how many views each video and all of your videos. They will also tell you how many minutes have been spent watching your videos and subscribers net change.
  • Engagement. YouTube measures engagement in Likes, Dislikes, Comments, Shares, Favorites Added, and Favorites Removed.
  • Top 10 Videos. YouTube will not only tell you the top 10 videos on your account, but will break down their ranks by views, minutes watched, and Likes.

Stat: More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
Tip: There is a pattern you need to follow for a successful YouTube marketing campaign – strategize, create, optimize, promote, and analyze. This is a circle that never ends.

For more ways to optimize your business YouTube, check out Part 1 and Part 2 of our series on the subject.

Ways to Optimize Your Business YouTube – Part 2

I was so excited to start writing about Vine videos for social media marketing that I forgot to talk about part two in my series about optimizing your business YouTube profile and videos! Without further delay, here it is!

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a great way to engage your customers. Before uploading, you need to know how to make your YouTube channel SEO friendly and how to promote YouTube videos with optimization.

Optimization is necessary if you want your YouTube marketing campaign to be successful. There are 800 million monthly views on all YouTube videos with hundreds of videos being uploaded every day. There is a lot of competition. For your videos to be seen, you need to understand how to optimize every aspect of your channel and videos.

Via Flickr marioanima

Via Flickr marioanima

Call to Action

You need to tell your viewers what you want them to do.

  • A call to action is the next steps a viewer should take
  • Usually, videos tell a user to like, comment, and share the video. They may also tell a user to visit their website or get on Twitter to post something with a hashtag.
  • Call to actions can be placed in the video, on the YouTube page, or in the video description.

Consider making the titles of your videos a call to action as well.

  • Make the title 70 characters or less including spaces. This helps YouTube index them for higher search result placement.
  • Use keywords at the beginning of the title.
  • Accurately represent the subject of the video in the title.
  • Include the episode number in the title if it is part of a series.
  • Titles need to be enticing so people click on them.

Stat: Generalized call to actions increase conversion by 10% while call to actions that are specific to the product or brand can increase conversion rates to 20%.
Tip: A call to action that is related to your product or service will convert better than a generic call to action.
Stat: Putting a call to action at the end of a video can increase conversion rates by 144%.
Tip: By placing a call to action at the end of a video, you force people to understand your message. They get excited about the product or service and are more likely to respond to your call to action.

Annotation

You need to be careful if you use annotations. There are some businesses who nearly cover their entire video with annotations that link to other videos or to their website. This is tempting, especially when users can easily turn annotations off if they don’t like it. However, this is seen as a desperate attempt at advertising from viewers, making them less likely to watch your videos. If you do use annotations:

  • Use them sparingly, at most two at a time. Space them out throughout the video.
  • Make your points clear with interactive commentary.
  • Add background information.
  • Highlight calls to action.
  • Link from within the video.

Stat: There are 500 Tweets per minute containing a YouTube link.
Tip: Consider using annotations at the end of the video, telling the user to share the video on Twitter with a link.

Via Flickr Lachlan Hardy

Via Flickr Lachlan Hardy

Thumbnail

An excellent thumbnail image can attract people to your video even if they do not have a particular interest in the subject. YouTube automatically generates thumbnails that are screenshots from your video, but you can also create your own thumbnail to insert into the video.

  • When creating your own thumbnail, they should be 1280px in height and 740px wide. Make sure the file is under 2MB.
  • Thumbnails can be a close up look at the product or service you are talking about in the video. For example, if you are talking about kitchen knives, make the photo a close up of the blade slicing through an onion.
  • Entertaining thumbnails pique curiosity about the video for people who do not become interested based on the title and description.
  • A representative thumbnail will accurately depict the subject of the video.

Stat: Thumbnails increase clicks from searches by 64% among men and 154% among women.
Tip: Make your thumbnails stand out in order to get more search engine clicks.

For more ways to optimize your business YouTube, check out Part 1 and Part 3 of my series on the subject.

Ways to Optimize Your Business YouTube – Part 1

When it comes to search engines, YouTube is the second most popular one on the internet. If your business has the creativity, time, and budget for it, making YouTube videos to market yourself is a great way to engage your customers. Before uploading, you need to know how to make your YouTube channel SEO friendly and how to promote YouTube videos with optimization.

Optimization is necessary if you want your YouTube marketing campaign to be successful. There are 800 million monthly views on all YouTube videos with hundreds of videos being uploaded every day. There is a lot of competition. For your videos to be seen, you need to understand how to optimize every aspect of your channel and videos.

Via Flickr MySign AG

Via Flickr MySign AG

Keywords

YouTube has a Keyword Tool you can use, or you can use another keyword research tool to find words that relate to your brand and videos. These keywords need to be searched often in order to give your videos a higher rank. If you use certain keywords on your website or other social media tool, then you should incorporate those into your channel and videos.

Stat: 75% of users do not scroll past the first page of search engine results.
Tip: “How to” keywords are very popular on YouTube.

Via Flickr Jonas B

Via Flickr Jonas B

Channel

Your channel needs to have an appealing, sleek design that is branded and engaging.

  • Your logo needs to be your avatar. It should be 800px by 800px.
  • Your banner should be custom for the channel at 970px by 150px. You can make it clickable so people are directed to your website or blog.
  • Your background needs to either match a logo color or be a custom brand background. If you create a custom background, remember that your content will be in the middle. The size should be 1500px wide by 2000px high.
  • Make sure to put social icons everywhere so people can connect with you easily on other platforms.

Stat: In a poll of 400 Americans, half subscribed to at least one YouTube channel.
Tip: Use the keywords you chose earlier in your profile information and tags.

Via Flickr opensourceway

Via Flickr opensourceway

Content Strategy

Do not treat your YouTube videos like television commercials. That is the quickest way to turn off a viewer. If you do create content strictly meant for advertising needs to be creative and entertaining, nothing like a commercial. All of your content needs to be diverse and engaging. Everything you put on YouTube needs to serve a purpose or solve a problem. The goal of your content is to:

  • Increase conversion rates
  • Improve brand awareness
  • Give users useful content that entertains or solves a problem
  • Create social engagement and sharing
  • Appear in SERP

In order to make great content, you need make a video schedule, produce the videos, deliver them to YouTube, then promote them across the internet. There are six main kinds of content:

  1. How-To. How-to videos are the most popular kind of YouTube video. Many people prefer watching how to do something rather than reading a set of instructions.
  2. Product Demonstration. Similar to a How-To video, you can create a video demonstrating all of the features of a certain product.
  3. Client Testimonial. Compile a bunch of clips submitted by customers talking about how your brand helped them. They do not have to be professional commercial quality. The more “homemade” they look, the more potential clients will trust they are real people.
  4. Trend Recap. If there is a trend or event going on that relates to your industry, recap it! For example, if you sell clothes, recap the fashion at the Oscars.
  5. Audience Poll. Create a video starting a poll where your audience has to answer a series of questions in the comments. This creates excellent engagement and customer interaction, plus you get a look at how your audience thinks and what they want to see.
  6. Illustrative Animations. Animations are a great way to illustrate a point in an accessible way. Make sure you have the talent and budget for animations.

Stat: 60 hours of video are uploaded to YouTube every minute, or one hour every second.
Tip: When your content is diverse, it will reach unique audiences that you might not have had access to before beginning your YouTube marketing campaign.

For more ways to optimize your business YouTube, check out Part 2 and Part 3 of my series on the subject. In the meantime, let me know which of the six YouTube content examples most appeals to you in the comments or on Twitter @HS_Writing!

The Best Ways to Use YouTube for Business

Videos are extremely powerful, making for the best business advertising. YouTube has become one of the best platforms for using YouTube for marketing. It is free, easy to use, and available to the mass market. Creating professional YouTube videos allow you to take advantage of the marketing potential.

Uploading business videos to YouTube will not immediately show results. It takes time and consistency for your videos to gain popularity and ROI. Focus on creating quality and valuable content in order to reach a successful level.

You will need to create an individual channel for your brand. Not only will it host the videos you upload, but it will also show every video you like and favorite. A channel also gives you the opportunity to create playlists based on categories of videos. For example, if you have some How-To videos along with breaking news about your company, make playlists for each kind.

After you have created a YouTube channel, there are certain things you need to do to effectively utilize YouTube for marketing.

alicegop

Via Flickr by alicegop

Content Needs to Be Relevant and Fill a Need

You need to post valuable information that entertains as well. This will help generate loyalty and trust to the company from viewers. Content should not resemble a commercial in any way. Traditional advertising does not work on YouTube. There is a large, creative community on YouTube. Your videos need to be engaging and creative in ways that are usually not found on television or radio.

These videos tell a story that, while advertising a product or service, are also entertaining enough for people to share with their friends without feeling like they are promoting anything. This will increase your brand awareness and exposure.

Via Flickr by Jeffrey Beal

Via Flickr by Jeffrey Beal

Give the Business a Face

The YouTube community wants to hear, see, and interact with real people. This means your business needs a face. When viewers read anything your company writes, either in comments, on the website, or a blog, they will picture that face in the videos saying it. Instead of just being on paper, you become a three dimensional company.

Videos can either feature an engaging actor, like the Old Spice videos, or an actual spokesperson from your company. Using real people consistently in videos helps build the relationship between the viewer and the company. This converts viewers into long term customers.

Via Flickr by leti_valde94

Via Flickr by leti_valde94

Videos Need to Be Quick and Engaging

Professional videos can be made cheaply now since cameras are cheap. Videos will look more professional when the camera is placed on a tripod. When doing the videos yourself, you can film them in the morning and have them posted after lunch.

Outline a script and rehearse it before filming. It needs a beginning, middle, and end and needs to be short. Two to four minutes is the best length for YouTube videos. Any longer and people will not stay engaged. Any shorter and you risk not getting your message across.

Via Flickr by SEOPlanter

Via Flickr by SEOPlanter

Use SEO in the Video

More than 24 hours of video are uploaded to YouTube every minute. This means you need to take every measure possible to allow your video to be found, both on and off YouTube. Google owns YouTube, meaning the correct keyword usage can help your video get to the top of search engine ranks.

The targeted keywords need to be in the first few words of the title. A colon should be added after the keywords and then the title should be rephrased for a better effect. For example: “SEO Keywords: Using Words to Your Search Engine Advantage.” Start your description with the full URL and do not limit yourself on how many words you put in the description. Describe the video, the company, the product in the video, and add all links to all your sites. Make sure the tags contain all related and relevant keywords.

Via Flickr by MySign AG

Via Flickr by MySign AG

Share and Interact After Posting the Video

Do not just post the video and leave it on your channel. Feature your channel on your website. Embed videos into your website and blog posts. Share videos on Facebook, Twitter, and all other social media websites your business have. Encourage friends, family, coworkers, and employees share the video to get the ball rolling. Any time anyone comments on the video, either within YouTube or where you share it, respond to comments and interact with your viewers.

What else can businesses do on YouTube to help market their business? Let me know in the comments or on Twitter @HS_Writing!

The 5 Different Types of Business YouTube Videos

More and more businesses are realizing the potential of YouTube video marketing. It is easier for people to digest information when they view it in video form, and videos are shared more than any other kind of content. In order to get the most views and shares, it is important to understand the different types and best business videos on YouTube.

Via Flickr by jm3

Via Flickr by jm3

In just three minutes, businesses can explain and share more information than they can with text. Videos can also make this information more entertaining and accessible. Posting a video can generate thousands of views, much more than you would get with a blog post. It can be shared on any online platform and it can be tailored to each user’s requirements. There are many additional benefits of video advertising, including:

  • Most audiences interact with YouTube videos by browsing through ads and clicking the various video control buttons
  • Videos motivate viewers to engage more with comments than any other form of social media
  • Click through rates are higher for videos with text, banner, and image ads
  • Viewers of YouTube videos watch video ads
  • Demographics and consumer categories can be targeted specifically with video ads
  • Advertisers can easily slot executions online which saves the business time and money skipping the need to create a new execution
Via Flickr by Diana Garcia BOG

Via Flickr by Diana Garcia BOG

Many people make sure to visit YouTube daily to catch up on videos. Since anyone who is watching your video is a potential customer, you need to include your website URL and contact information in the video description and in-video links at the end of the video. There are five kinds of business YouTube videos:

Brand Awareness Videos

These videos are not the same as commercials. They keep the idea of commercials, but use a long stream of videos to tell a story that increases brand awareness. The Old Spice videos on YouTube are a great example of this kind of business video.

No single video should be focused on. Businesses need to think big in order to create a sweeping visionary path for the brand via YouTube. Single videos get lost in YouTube while a series of brand-heightening videos do not. Brand videos need to be strictly entertaining in order to increase the likelihood of their being shared and quoted.

Advertising Videos

These videos can be used to advertise a particular product. YouTube provides a direct approach that allows the videos to be duly informative and entertaining. The brand should still be the focus of these videos.

Advertising videos can also be particularly beneficial for retail stores. These videos can be general or a specific target for short term promotions. In order to get views from these kind of videos, they need to have an educational spin or show a limited offer discount when mentioning a keyword in the video at checkout.

Sales Videos

YouTube videos to generate sales are one of the most popular kinds of videos and can work extremely well at a grassroots level. Show the product in action or show a clip of a service. This generates sales by directing viewers to the website.

When choosing a sales video, be creative. Showcase the product in a strictly non-infomercial format. One of the most creative kinds of sales videos is using the product in a How-To format. There should be a short version of sales videos that can be used for YouTube ads. Focus on the goals of the product that the user will want to know about in order to gain more viewers.

Product and Customer Support Videos

Customer support is one of the biggest considerations people have before buying a product or service. They want to know they will be taken care of in case they have questions or problems. YouTube videos are an innovative way to provide customer support without expanding your customer service team.

Post a huge series of videos on frequently asked questions customers have and add to it every time a new question comes up. Demonstrating possible problems with the product or set up of a product visually resonates more with viewers, allowing them to value your company.

Training Videos

While this will not necessarily increase your sales, training videos are extremely beneficial to put on YouTube. Employees can train at home as well as in the office. They can also be useful to other companies that have similar training procedures which could lead to future partnerships.

How effective do you think these types of YouTube videos are for businesses? Let me know in comments or on Twitter @HS_Writing!

23 Stats and Tips for YouTube Marketing

YouTube video marketing is one of the most often overlooked avenues of social media marketing for businesses. Understandably so, since it takes a lot of work and a bigger budget to accomplish this internet marketing strategy. Businesses need a video production team, either in house or hired, in order to pull off YouTube as a viable marketing strategy.

If there is room in the budget, YouTube can completely transform your business. Creating engaging, entertaining, or educational videos will be favored by your customers and can do a great job of allowing you to gain new customers.

Via Flickr by webtreats

Via Flickr by webtreats

Take the company Blendtec, for example. They took advantage of YouTube in its early stages before social media marketing was even a thing. They uploaded videos of a “Blending Expert” putting various products into one of their blenders. This man blended everything, from iPods, golf balls, cassette tapes, lighters, toy cars, and more. The videos demonstrated the blender’s awesome capability to blend the toughest objects without much effort and no damage to the blender.

Incorporating this kind of visual content is important to your marketing strategy. Videos can be uploaded to a company YouTube, which customers can subscribe to. The videos can also be shared on all of the company’s social media websites, including Facebook, Twitter, and Tumblr.

The benefits of video marketing speak for itself:

  • 90% of all information transmitted to the brain is visual-based
  • Visuals are processed 60,000 times faster in the brain than text
  • People remember only 20% of what they read
  • 40% of people respond better to visual information
  • 700 YouTube videos are shared on Twitter every minute
  • Video links on social media websites are shared twelve times more than plain link and text posts combined
  • Viewers spend 100% more time on pages that have videos
  • Posts with video links attract three times the amount of inbound links than plain text posts
  • 70% of search results are videos
  • 88% of businesses say videos embedded in emails improve their campaign results
  • 76% of businesses say video emails have high click through rates
  • 72% of businesses say prospective clients are more likely to buy their product or service after viewing video content
  • 58% of B2B marketers believe that video marketing is extremely effective

To see the best results on a YouTube video marketing campaign, you will need to follow these ten tips to get the best engagement, brand reach, brand awareness, and lead generation.

  1. Title and tag videos with SEO keywords.
  2. Educational titles are better than promotional titles.
  3. Submit a video site map to search engines.
  4. Embed a video on the website’s homepage that represents the company in general. Make the SEO keywords in the video the same as the home page’s keywords.
  5. Create playlists of similar content videos. Consider having different categories of videos you upload, such as How-To, Product Review, and Fun Videos.
  6. Keep the videos short or break longer video ideas into a series. 2-4 minutes is the best video length.
  7. Do not be too promotional. See Blendtec or Old Spice videos for guidance.
  8. Encourage audience ideas by actively responding to and reviewing comments.
  9. Show off the personality of the brand, like Blendtec and Old Spice do.
  10. Add calls to action to go to the website or other sites that are specifically chosen by the business. The landing page they are sent to should be set up to capture viewer information.

In your opinion, which brand does the best job of YouTube marketing? Let me know in the comments or on Twitter @HS_Writing!

4 Ways Brands Are Using Social Media Marketing for Super Bowl Sunday

Every year, the Super Bowl grows into a bigger event. Advertisers are the ones who grow the yearly event by creating hilarious and heartwarming commercials that draw non-football fans into the mania. Now there is half of America watching to see who wins the big game and the other half shushing the football fans during commercial breaks so they don’t miss anything.

Even in an era where TiVos and digital cable allow people to never see a commercial again, the Super Bowl is the one time where people get in fights at their parties if they miss that one big commercial. Now the Super Bowl is on its way to becoming a national holiday thanks to advertisers taking advantage of social media.

In previous years, social media was used as an addition to the 30 second TV spots that costs millions of dollars. However, social media did not become a huge part of Super Bowl advertising until the 2013 Black Out happened. The power went out during the game for 34 minutes, delaying the game and leaving the viewers of the Super Bowl bored. Oreo jumped on their Twitter and came up with the fastest and most brilliant marketing move in social media history:

Courtesy of Business Insider

This Tweet was brilliant. Within an hour, it was retweeted 10,000 times and gained thousands more shares on Facebook. Oreo effectively changed the game of social media marketing, forcing companies to get more inventive and stay up-to-the-minute on all opportunities to connect with their audience.

For Super Bowl 2014, companies that spent millions on TV spots realized they could take advantage of free social media to promote their brand even further. This is how companies are using social media platforms to their advantage for the 2014 Super Bowl.

Platforms are being used to advertise the advertisements

This entire week, all of the big name advertisers have been teasing their commercials and starting hashtag campaigns so people can get involved in their content. By effectively engaging users the week before the Super Bowl, the brands see more shares and retweets of their teasers. People trust people more than brands, so when others share their content more people will become excited and engaged in that brand’s message.

Social media allows brands to better connect to their audience

TV advertisements are slowly being killed. Not only does digital TV make the advertisements ineffective, but brands have a difficult time connecting and interacting with their audience through a TV spot. This is where social media steps in. Now advertisers can air their hopefully-classic TV spots and still connect with their audience. Brands can engage with people in real-time, making users feel like they are having a one-on-one conversation with the brand.

Twitter, Facebook, and Google are the most popular platforms for the Super Bowl

These platforms are popular and the best way to reach the largest portion of the Super Bowl audience. The commercials feature hashtags for people to share, a method of streamlining internet conversations on these platforms. The pre-campaigning with these hashtags have also taken place on Twitter, Facebook, and Google, further increasing their effectiveness today.

YouTube is the key platform for Super Bowl Sunday

Even though Twitter, Facebook, and Google are used to start and maintain conversations about brands, YouTube is the key to marketing success for one of the biggest brand advertising days of the year. Brands are posting teasers of their content on YouTube and even starting short stories that will lead up to the big commercial.

For example, Bud Light has been releasing commercial teasers featuring superstars like Arnold Schwarzenegger and Don Cheadle have people amped up to see how great the full commercial is. Another beer brand, Budweiser, released their commercial “Puppy Love” early and won the hearts of everyone on the internet. Even before the Super Bowl has officially started, Budweiser has won the best commercial award with over 33 million views. All of these videos are then shared on other platforms, maximizing their reach and engagement.

UPDATE: What was your favorite 2014 Super Bowl commercial? Let me know in comments or on Twitter @HS_Writing!